Joanne Thompson: Thompson Landry Gallery

Written by: Frank Iacono

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As Canada’s only gallery specializing exclusively in Quebec artwork, the Thompson Landry Gallery, which officially opened in March of 2006 by Joanne Thompson and her partner Sylvain Landry, has gained international recognition for its unique ability to provide a space in which the spirit and culture of Quebec is encapsulated.

Housed in the heart of Toronto’s Historic Distillery District, The Thompson Landry Gallery, an impressive 7,000 square feet in total, is comprised of two distinct spaces: The Stone Distillery Building and The Cooperage Space. Each gallery offers a dynamic and exciting ambiance that pays homage to the work of both the very best contemporary artists and the Great Masters from the province of Quebec. Appropriately deemed “The Temple of Quebec Art” by the Toronto Star, the Thompson Landry Gallery is the only location where you can find the talent and diversity that Quebec artists have achieved in their work.

Each gallery space simultaneously reflects their architectural history and boasts unique backdrops that emphasize the artwork on display. Painting, sculpture, glass work, and photography are all set against the original limestone and exposed brick and plaster walls. The juxtaposition between the artwork and the rawness of the spaces creates an extraordinary experience for the viewer.

Always on the leading edge of the artwork coming out of the province of Quebec, the Thompson Landry Gallery pushes the boundaries to find work that is both innovative and exceptional.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Joanne Thompson and asking her about her early art influences, her background, her specific style of art, her favorite artists, and her passion for being an art dealer.

The Creative Spotlight: How and when did you decide to embark in your profession as a gallerist? And, what made you decide to set up shop in the historic Distillery District in Toronto, Ontario Canada?

In 2004 my partner Sylvain Landry and I decided that we wanted to open a gallery in Toronto. The key was finding the perfect place for it. We wanted something that was spacious and had a lot of character. Not something cold and sterile, but a place our clients would feel at home.

The Stone Building at the Distillery District had all those characteristics. I could also design and finish it the way I wanted. We knew we had to build our clientele, so opening in a walking arts district with other galleries, a theatre and one of a kind shops (the Distillery District) made sense to us. It took two years of planning, and we also needed to wait until the Distillery finished the building (late 2005) so that we could move in and finish our space. We finally opened our gallery in March 2006.

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My background is in set design and stage management for theatre. I also worked as a scenic artist in the art department for film and TV. I have always collected artwork, and contemporary Quebec artwork in particular. Artists from Quebec continually asked for my partner Sylvain’s and my opinion on where they should be represented in Toronto. We tried to help them out, but there was never a perfect match. That was when we realized that there was a place in Toronto for a gallery that specialized in the works of contemporary Quebec artists.

TCS: For the benefit of those who are not familiar with Joanne Thompson or the Thompson Landry Gallery, please share with us your education, certifications, training, and/or additional qualifications that you possess?

I graduated in 1993 with an Honours BFA in Theatre – specifically in set design and stage management. That training helped me to be able to think of the design of a room as a whole, and stage management taught me how to be ridiculously organized and deal with pressure. Hanging an exhibition is just a little like producing a theatrical production. I do not have any formal training in curatorial studies or art sales. Being able to visualize a space where the work is to be displayed in three dimensions is of upmost importance to creating a well curated hang.

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I was drawn to Contemporary Quebec artwork in particular because the artists continually push and manipulate the boundaries of their artwork. You can find this in so many ways: in their subjects, their use of mediums, their fearlessness in their approach to their artwork. Nothing supersedes the passion that you can find in their work, and that is something that I truly believe in.

TCS: Can you specifically define what educational path one would take to become a curator?

There are some great universities in Canada that have curatorial and art history courses. For post grad, Sotheby’s Institute of Art has locations in NYC, Los Angeles and London which is a very good way to learn more of the business side of the art world. I believe that interning at an auction house, commercial gallery or museum to get some hands-on experience is always a good idea. Obtaining as much diverse experience as possible is what I would recommend. I would also say that life experience is key. Travelling, visiting galleries, exhibitions and art shows will help to give a better overall perspective of what is happening in the world of art, and will open your mind to new ideas.

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TCS: How have your experiences as an artist shaped your approach to running a gallery?

Coming from a design background I have an appreciation for the time and creative effort it takes for an artist to put together either just one piece, or a full exhibition of works. I think it helps me to understand their process and it makes working together enjoyable and stress free.

TCS: Was there a specific artist that you were most excited about bringing into the Thompson Landry Gallery? And, tell us how you determine which art and artists you will showcase?

I think that the artist I was most excited about bringing onboard at the Thompson Landry Gallery when we first opened 10 years ago was abstract artist, Jean-Pierre Lafrance. He had 35 years of experience and his masterful abstracts are some of the best in Canada. I had collected his works, and respected him as an artist, for many years.

There are several determining factors to choosing artists for the gallery. The first, and most importantly, is we need to love and believe in what the artist does. We always look at whether the artist has something original to say, and do their works consistently share that with the viewer. Finally, it is important to look at whether their works compliment the roster we have already created, and do they add a new perspective and something exciting to the gallery as a whole.

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TCS: Share with us some of the highlights from the Thompson Landry Gallery 2016 Exhibitions? And, describe for us what we can expect in 2017?

2016 was a very exciting year for us as we celebrated our 10th anniversary of the gallery. We had an enormous exhibition featuring 19 of our painters and sculptors creating over 100 works that were displayed in both galleries. The exhibition was widely attended and was one of the most remarkable displays we have curated to date.

In 2016 we also had very successful solo exhibitions for Marie-Josée Roy and André Pitre.

2017 is proving to already have a thrilling start for the gallery. From January 27th through March 12th we are featuring 2 of our artists, Laurence Nerbonne and Ognian Zekoff, in our Cooperage space in celebration of Light Fest at the Distillery District. These two artists are masters of light and shadow, creating dramatic and emotion filled figurative works.

Also in 2017 we have a fantastic line up of very talented, internationally renowned artists:

  • May 18th – June 4th: Danielle Lanteigne and Dominique Fortin
  • June 22nd – July 9th: Jean-Pierre Lafrance
  • September 6th – 24th: Stikki Peaches
  • November 9th – 26th: France Jodoin

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TCS: Describe for us what you think sets the Thompson Landry Gallery apart from other galleries?

At first glance, when you walk into either of the gallery spaces, the work takes your breath away. The pieces on the walls are dynamic, colourful and created with a passion that exudes from the works. The artwork is lit by a professional who makes sure that the works are experienced at their very best. The spaces are welcoming and invite people to stay for a long period of time and enjoy the artwork. Whether someone walking in is enjoying the gallery for the first time, or if they are a versed collector, they are treated with upmost respect and courtesy. The most important thing for us is that our clients are comfortable and have a very enjoyable and memorable experience.

Also, having 2 separate spaces enables us to have a solo show in one gallery while we exhibit our other artists in the other gallery. This means that there are no lengthy times when artists are not being displayed.

TCS: How has the Thompson Landry Gallery evolved over the years?

After three years of having our first space at the Distillery, we opened our second, Cooperage Space. That increased our square footage from 2700 square feet to 7000 square feet.

We have evolved with the artwork that we represent. As the artwork coming out of Quebec changes, we change with it. We want to stay current and always have something new for our clients to discover at our gallery.

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TCS: Looking back over the first 10 years of operation, what do you consider the most successful exhibit?

A very difficult question because it depends on what you mean by “successful”. Some exhibitions have been very financially successful while others are received incredibly well by both the press and by clients, but maybe do not sell as well.

We held an exhibition called GAIA in August 2012, both inside and outside the gallery. It was comprised of 30 pieces inside and 60 large scale works outside around the Distillery District. The works were photographs taken of the earth, by Guy Laliberté, during the time he spent 11 days in space circling the globe 220 miles from the surface of the earth. These photographs were not colour adjusted in any way, as he wanted to show the earth as it really is. All the proceeds from any sales of these photographs went directly to ONE DROP. ONE DROP is a non-profit organization founded by Laliberté to fight poverty worldwide by ensuring access to clean water now and in the future.

This was a very proud moment for the gallery. We were very happy to be part of such a great cause and such an artistic achievement in large scale photography.

TCS: As an art dealer, what’s the gallery’s greatest achievement?

I believe that the gallery’s greatest achievement is the reputation we have built over the past 10 years. Not only with our clients, but with the artists from Quebec. We treat our artists with the upmost respect. This is very important because the relationship between gallerist and artist is hopefully a lifelong one. I am happy when I can make my artists happy.

My proudest moment was probably at our 10th anniversary celebration last September when I could look around at 19 of our artists and know that we have worked incredibly hard but together we have made the gallery a success.

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TCS: When the Thompson Landry Gallery is closed do you visit other art galleries to look at the work of specific artists?

The life of a gallery owner is not glamourous. It means working 6 to 7 days per week, during both the day and night. My one day off tends to be on Mondays which is a day that all other galleries in the city are also closed. That, sadly, makes visiting the other galleries quite difficult. My partner and I do travel quite a lot and visit many galleries in cities all over Europe. We also take the time to visit galleries and studios in Montreal and Quebec City to see who is being featured, and to find artists that we may not have known about before. We are always keeping our eye open for something new and exciting.

TCS: Do you collect? What artists – aside from the ones you represent – are of interest to you?

Yes, collecting is what created my path to owning and operating a gallery.
I love the following international artists: Sophie Ryder, Jean-Pierre Ruel, Desiréé Dolron, Jonas Burgert, Simon Casson, Nicolas Hicks and Quebec artists: Paul Beliveau, Kevin Sonmore,

I also like to collect the lithographs of Marc Chagall and Jean Cocteau

TCS: What piece of artwork has affected you the most and why?

I do not think that there is one particular work that has affected me more than others. I enjoy and appreciate many forms of artwork and to choose just one is impossible for me.

TCS: What is your mantra and, how does it sum up your life?

Eleanor Roosevelt — “Do one thing every day that scares you.”

Jump into everything you do with equal amounts of passion, intelligence and conviction. Live life to its fullest and don’t be scared to try something new.

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TCS: Being a successful art dealer requires both “art” and business skills. What do you think is the optimal mix? Has your opinion on that changed in the past 10 years?

Having business skills are definitely essential to owning an art gallery. That and being able to relate to people, whether it is your clients or the artists you represent. 10 years ago, I didn’t know that being the Director of an art gallery, I would create such long and close relationships with both my artists and my clients, many I now call my close friends. You need to be able to read people and what they need from you.

Having “a good eye” in order to create a hang is where I mostly use my “art” skills. This also comes into use when going into a client’s home and advising them in terms of pieces, size and location.

TCS: What advice do you have for young artists who want to make a living through their art?

Work hard and just keep at it. Find your visual language and the message you want to send into the world and sick by it. But, don’t be scared to try new things. When you are ready to find a gallery to be represented at, do your research and find a gallery that you trust and will well represent you. It is a two-way relationship that will hopefully be very long term.

About Frank Iacono

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Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.stone-gallery-panorama-low-res-jpg

Randy Bates – Haunted Attractions

Written by: Frank Iacono

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Over the years, Halloween has become one of the most celebrated holidays of the year, and this is important as the Halloween season lasts for the whole month of October. With the advent of high tech horror movies and shows coupled with their amazing special effects, haunted attractions strive to create an atmosphere of realism that rival these Hollywood films and television. Now more than ever, people are going to haunted attractions, hayrides, corn mazes, and pumpkin patches.

Haunted Houses in the Philadelphia, Pennsylvania area are some of the scariest haunted houses in America. And, Randy Bates, better known as the mayhem-keeper, operates two major haunted attractions in the Philadelphia, Pennsylvania area. In 1991, he opened The Bates Motel and Haunted Hayride, located on Arasapha Farm in Glen Mills PA, and then in 2009 he became the managing partner of the Pennhurst Haunted Asylum, located in Spring City, PA. Both are highly detailed and themed, and have a combination of high tech animatronics, digital sound and light systems, and professional actors. The Bates Motel and Haunted Hayride is a member of America Haunts, the national coalition of America’s best haunted attractions.

With its trilogy of terror that includes The Bates Motel, Haunted Hayride, and The Haunted Corn Maze, Arasapha has been terrifying visitors with some of the most amazing heart-pounding theatrics, Hollywood-style special effects, costumes, props, and trained actors for years. The attraction has garnered national attention and even been named one of the best 13 haunted attractions in America year after frightening year. Additionally, the Bates attractions have been featured in various publications including Haunted Attractions Magazine and Hauntworld as well as on the Travel Channel.

The Pennhurst Haunted Asylum consists of 4 main attractions. The Asylum is a hospital themed walk-through of the first and second floors of the old administration building. The Dungeon of Lost Souls is a medical experiment laboratory gone horribly wrong. Using items found on the abandoned Pennhurst property, this attraction is dark and intense. The Tunnel Terror haunt is located in the subterranean tunnels of the Pennhurst complex: a 900 foot walk-through of the darkest history at Pennhurst. The Ghost Hunt attraction is a self-guided tour of the Mayflower dormitory, reportedly the most haunted building on the premises, and featured on Ghost Hunters and Ghost Adventures.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Randy Bates and asking him a few questions about his farm, his career in the haunt industry, his attractions, his influences, his success and struggles, and the future of the fright business.

Q&A Session

TCS: How and when did you decide to delve into a career in the haunt industry and whom or what would you say inspired you?

In the late 80’s there was a haunted trail nearby that was a fundraiser for a local historical society. In 1990, they shut down due to damage to their property. In 1991, we decided to run a similar operation, but do it from our hay wagons. For 15 years, we had been doing hayrides and bonfires for church groups, scouts, fraternities, and so on. So, we had the infrastructure in place to start the haunted hayride. I really had no one that inspired me; in fact, I had never heard of haunted hayrides and never went to a haunted house. I always loved scaring people and tormented my sisters and their friends. This is our 26th season and the business has saved our family farm and provides income to over 300 people.


TCS: For the benefit of those who are not familiar with Arasapha Farm located in Glen Mills, Pennsylvania, can you describe for us the three main haunted attractions and how they have evolved over the years?

The Haunted Hayride began in 1991, Bates Motel opened in 1996, and the Revenge of the Scarecrows Haunted Trail opened in 2000. Each event gets additional props, sets, and scenes each year as we always strive to be the best.


The Haunted Hayride

For over 25 years, the Haunted Hayride at Arasapha Farm has been scaring its visitors with amazing props, digital FX, great actors and extraordinary professional makeup. The Hayride has been featured several times on the Travel Channel and has been rated as the Number 1 Haunted Attraction in America by Hauntworld Magazine, USA Today, and many other national publications. The Haunted Hayride is a 25 minute, action packed, heart pounding ride through the dark forest of Arasapha Farm, located just outside of Philadelphia Pennsylvania, and is filled with huge, detailed sets, giant monsters and more pyrotechnics than a Kiss concert. With scenes like a 100’ foot long, 40 foot tall drive thru insane asylum, a full scale mockup of a New England church and a 200 foot long cave, the Haunted Hayride is an amazing example of Hollywood style sets and props. And then there is the scares. With over 75 actors and 25 scenes, it is no wonder why this event is always on the “Top 13” national lists of the best haunted attractions. To celebrate our 25th Anniversary, we have added a new, giant set that will put this year’s hayride over the top. This jaw dropping scene is guaranteed to strike fear in the bravest of souls! And, this year we present the return of the Headless Horseman, one of our customer’s all-time favorites.

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Bates Motel

Don’t forget to check into the Bates Motel, for the most incredible display of terror and mayhem this side of Hollywood. Filled with high tech special effects, digital soundtrack and lighting, the Bates Motel takes Halloween to a new level of horror…up close and personal! With incredible detail and stellar acting, it is no wonder why the Bates Motel is considered one of the best Haunted Houses in America. The realism in this attraction is astonishing, and is guaranteed to wow the experienced haunted house enthusiast. As you creep through this show, you see levitating spirits, floor boards that come alive, pictures that follow you, and incredible, custom animatronic props that you will not see anywhere else. The actors interact with you on a personal level and the screams echo throughout the building! What’s new for this year? You will have to come out and see for yourself! The Bates Motel is a high startle; high action haunted attraction and not recommended for children under 8 or people with heart conditions.

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Revenge of the Scarecrows Haunted Trail

The third show in this Trilogy of Terror at Arasapha Farm is the Revenge of the Scarecrows Haunted Trail. It is a terrifying walk through a tall corn field filled with buildings and sets, tons of animatronic monsters and over 30 actors in full makeup and custom costumes. This event is like no other corn maze in the country and has fast become a favorite at the Bates Farm.

Arasapha Farms Haunted Corn Maze

TCS: When do you start preparing for the Bates Motel haunted hayride and the haunted corn maze and tell us what exactly goes into the overall preparation?

Preparation begins in January. We start with a brainstorming session with our managers and creative staff. Ideas are thrown around and detailed plans are drawn up. Build crew lists materials needed, electronics, lighting, and what props we will need. Over the winter months, our art staff refurbishes older props and creates new ones in our mold and sculpts facility. Construction crew repairs animatronics, adds new features to them, and manufacture new ones in our metal fabrication shop.

In March, our staff attends the Transworld Halloween trade show in St. Louis, Missouri. There, we attend seminars, network with other haunt owners, and search the show for new props, makeup, and ideas. Some of our staff, including myself, hosts seminars for the show. These include safety and awareness, show control operations, makeup, and custom mold making. Once we return from St. Louis, construction begins on the Bates Motel. Rooms are torn out and replaced with new ones. By April construction begins on the hayride, usually with additional trails, sets and props. We have our own sawmill on the farm and produce lumber for many of these sets. By July, we are in full blown construction with as many as 15 employees working full-time.

When we come up with a new idea, the build crew draws up the construction design and a list of materials, the electronics crew determines how the scene will be triggered, lighting, sound effects, foggers, and most importantly, where the scare is. The art crew then decide how the scene will be detailed, paints needed, additional scene decoration and what the characters will be wearing and type of mask or makeup.

All of this is what sets us apart from other attractions is our uniqueness.


TCS: Can you talk about how your key staff members utilize your complete workshop on the premises to create some of the details of each of attraction?

Our facility has a complete metal fabrication section, wood shop, and creative art department. We make our own makeup appliances, masks, and monsters.

TCS: Can you describe the talent search process in becoming an actor for your haunted attractions?

First we ask current employees if they have family or friends that would be interested in working for the attractions. We have a link on our website where potential staff can complete an employment form. We also advertise on Craig’s list. Once we have a sufficient number of potential employees, we hold auditions at the farm. We usually hold these in July and August. My Daughter, Angela handles all hiring and staff placement; an enormous job considering we have over 300 employees. At the auditions, our actor managers put these people thru an intensive workshop to determine if they will be suitable for the long hours and physical stress.


TCS: Which one of your three attractions is the most popular and why?

Our most popular attraction is The Haunted Hayride. This is most likely due to the fact that it’s suitable for all ages. One of my favorite scenes is our collapsing mine shaft. It is something we drew up years ago and still gets great screams. The Bates Motel and Haunted Trail are more intense as the actors and props are much closer to the customers.

TCS: Can you tell us about how your attendance at the Halloween Trade Show in Chicago, Illinois, in 1996 truly impacted your decision to open The Bates Motel attraction?

In 1996, my staff and I attended the Trade show in Chicago, IL. We had pretty much developed in a vacuum with little or no outside influence. When we saw the amazing props, masks, and costumes that were available, it totally blew us away. I attended a seminar given by Leonard Pickel, an authority on haunted houses since the early 1980s. We learned how to design and build a haunt from the ground up. I also attended a seminar on haunted hayrides, eager for great information. It was the most disappointing seminar as the presenter was operating his hayride with customers sitting in the back of a pickup truck! This is when we realized that we were at the cutting edge of hayrides, and even had other haunt owners pumping us for info. During this time, haunters would not exchange info with anyone who had an attraction in the same state. I never had that problem and now attraction owners discuss their operations freely.


TCS: How long have you and your family owned Arasapha Farm? And, can you describe for us some of the other attractions that you’ve implemented over the years to keep the farm running on a yearly basis?

Arasapha farm was purchased in 1952 by my parents Bill and Anne Bates. They raised sheep, chickens and then game birds such as pheasants, quail and fancy birds. They also grew crops. In 1970, my dad and I planted 2000 Christmas trees that we eventually harvested and sold. After my father died in 1982, my wife, two kids and I moved back to the farm to help my mother. Over the years we have developed the farm into an Agritainment venue, with the Halloween events, Daytime children’s events, including bounce houses, farm animal petting zoo, hayrides, corn mazes and other fun games. In 2006, we planted 5,000 trees, and began our Holiday Hayride. This is a ride thru the rolling hills of the farm with huge light displays, festive music, snow machines and live reindeer. We also added a Santa’s workshop, photos with Santa and a gift shop. At all our attractions we offer food and drinks.

TCS: Can you give us at least three “Good to Know” facts about The Bates Motel, Haunted Hayride, and The Haunted Corn Maze?

  • If you plan to come out on a Saturday night in October, be prepared to wait in long lines. Our attractions have become very popular over the years and the majority of our customers come on Saturday nights.
  • Always wear comfortable shoes as you will be on a working farm.
  • The Haunted Hayride is always the first attraction to close, so make sure you do that event first.

TCS: In your opinion, what do you feel are the key factors in operating a successful haunted attraction?

Early to bed, early to rise, work like hell and advertise! To have a successful event, you need a great team. From management staff to artists and IT guys, you must have a complete staff. Marketing is the next most important key to success. A complete marketing plan that includes media ads, print articles, coupons and flyers, and digital marketing is necessary. You also need to have a quality show which will bring in repeat business. Changes to your show are also necessary for the repeaters.


TCS: Within Pennsylvania, there are many well-known haunted attractions so what do you feel makes your attraction stand out from all the other scary destinations?

There are lots of quality attractions in the area. One thing this has done is raise the awareness of Haunted Attractions in the tristate area. PA has become a mecca for travelers looking for the best haunted attractions, and come from all over the US and Canada. Our attractions stand out because of our uniqueness. I don’t attend other shows, so all our ideas are our own. Usually by the end of the season, I’m pretty burnt out, but now that my family is running many aspects for the business, it has taken a lot of stress off my shoulders. I still get excited when we design and build new things, and love watching the customers high five each other after attending.

TCS: Have you embraced social media marketing strategies to promote and market your business?

Yes, we have used social media to market our business and stay connected with our audience via the following vehicles:

  • Bates Motel & Haunted Hayride Website
  • Bates Motel & Haunted Hayride Facebook
  • Bates Motel & Haunted Hayride Instagram
  • Bates Motel & Haunted Hayride Twitter
  • Bates Motel & Haunted Hayride YouTube

TCS: Congratulations on running such a fun and successful attraction for the past 26 years. In that timeframe, what would you say has been the most rewarding and the most challenging aspects of running your haunted attractions?

The most rewarding part is watching my children grow up and become major parts of my business. Also, the thank you’s we get from our customers. For over 12 years, we have made all the top 13 lists, including number one attraction in the country 2011, 2012, 2013, and 2014. Being featured in major publications and on network television, including twice on the Travel Channel has also been rewarding. The most challenging aspects of the business is handling over 300 employees. The hiring, paperwork and actor placement takes a lot of time and effort. We have a backup team ready to fill in when staff call out and that makes for a lot of juggling.

TCS: Describe your role as Managing Partner with the Pennhurst Haunted Asylum?

In 2009, I was approached by the owner of Pennhurst to produce a haunted attraction there. I wrote the business plan and told him that if I was to be involved, that it had to be world class right from the start. The Bates Motel build crew spent most of the spring and all summer in 2010 and opened with two attractions that October. There was a lot of negative publicity surrounding the use of the property, and all my friends said don’t worry, publicity is good. They were right.


Opening night was amazing, with all three major networks and Fox News covering us with live feeds. The first year we built the Asylum haunt and the tunnel of terror. We worked right up until opening day. In 2011, we designed the Dungeon of Lost Souls, a more mainstream themed attraction. My daughter, who handled all the social media marketing, mentioned that many people wanted to see some of the buildings as they were 30 years ago. So we opened the ghost hunt attraction. It became an instant success. Dealing with partners can be difficult at times but we made the best of it. In early 2016 the property owner fell into bankruptcy and was threatened with foreclosure on many of his properties, including the Pennhurst property. A new owner is in the process of purchasing it and will open the attractions this year. I decided to sell my shares in the business, partly to take off some of the stress, and also remove myself from liability issues due to the deterioration of the buildings. The previous owner refused to perform maintenance on the buildings and I feel that they are becoming a serious liability. I wish the new staff well.


TCS: What do you think is the fascination behind people wanting to be scared or frightened? And, do you believe in the Paranormal?

Getting scared is an adrenaline rush for most people. There is the physical as well as the mental reaction that people crave and hate at the same time. We designed our attractions to be like a roller coaster ride. Suspenseful beginning, music to get them on edge, then hit them with the scares. Our ultimate job is to mess with people’s heads, and we have gotten very good at it. As for Paranormal, I feel that some people are tuned into it and others are not. I have worked, alone, in the pitch black darkness in the basement at Pennhurst, and never saw anything. My daughter, who is also a professional photographer is tuned in and has had many experiences both at home and at Pennhurst.

TCS: Yes, I know we should have ended the interview with 13 questions to keep with the freight theme but our audience needs to know where do you see the haunted attraction industry headed within the next five years?

Every year, I attend the Transworld Haunted Attraction Show, now located in St. Louis. Every other year we attend the IAAPA show in Orlando, Florida. We also periodically attend the Mid-west haunter’s convention in Columbus, Ohio. It’s always great to see old friends and make new ones. In 1997, I helped found the International Association of Haunted Attractions, and was a past board member. In 2003, we founded the association called America Haunts, a group of the largest haunted attractions around the country. There were 5 original members and have now grown to 28. This is an invitation only, market exclusive association that works together to promote haunted attractions around the country. We gather at the trade shows and have an annual meeting each year at one of the member’s attraction. The group trades ideas, develops unique marketing strategies and promote our attractions.


In 2005, we hired a film crew and produced a one hour TV show called America Haunts. It was sold to the Travel Channel, who liked to format so much they shot 4 more shows the nest year, filming our new members. In 2010 I helped found the Haunted House Association, with the idea that any trade association should be run by qualified attraction owners. I am a past board member and past president of this group. In 2007, the Commonwealth of Pennsylvania began requiring Haunted House owners to take a safety course, pass an inspector’s test and file required paperwork with them. I was asked to help write the test and put together seminars specific to haunted attractions. Since then, I teach Code Compliance in Haunted Houses, Hayride Safety, and Outdoor Attraction Safety to new inspectors.

Along with these organizations, I am also a member of our local volunteer fire company, sit on the Delaware County Conservation District board, and am the Vice Chairman of the Edgmont Township Supervisors.

I see the Haunted Attraction industry going the way of Hollywood and video games. Everything is becoming more sophisticated, computerized, and detailed. Someone trying to break in to this business has to put up a lot of money to open and compete. Shows like The Walking Dead on AMC, and all the horror movies that are out prove that there is a huge horror audience. In the Philadelphia market alone there are over 10 major attractions, with many smaller operations. With this much marketing going on, the consumer becomes hyper aware of Halloween haunted attractions, which benefits all of us.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Roxy Petrucci: Vixen Drummer

Written by: Frank Iacono

Roxy-Petrucci-drumming

Roxy Dora Petrucci, the Michigan born native drummer, first burst onto the international music scene as a member of Madam X, a metal band that she co-founded with her vocalist sister, Maxine. Their 1984 release of We Reserve the Right album featured “High in High School,” an anthem that didn’t become a massive hit, but is still beloved by cultist hard rock and metal fans all these years later.

After leaving Madam X, Roxy joined Vixen, a glam hard rock band formed in St. Paul, Minnesota. Vixen consisted of vocalist Janet Gardner, lead guitarist Jan Kuehnemund, bassist Share Pedersen, and of course Petrucci. The band quickly built their reputation playing the infamous Sunset Strip and signed a major label deal with EMI Records.

In 1986, Roxy finally found the commercial success she’d always desired. Singles like “Cryin’”, “Edge of a Broken Heart”, and “How Much Love” hit pay dirt on MTV plus rock and pop radio. Shortly thereafter, the all-female group embarked on worldwide tours with heavyweights such as KISS, Scorpions, Ozzy, Deep Purple, and Bon Jovi which helped solidify them as a premiere rock act to be taken seriously.

In late 1991, the undercurrents coming from the Seattle grunge scene helped strengthen the winds of change and underscored the decision to disband Vixen. At that time, each band member independently dabbled in various projects. Petrucci later returned to the band when they reunited in 1997 along with lead vocalist Gardner and newly added guitarist Gina Stile releasing “Tangerine” under the Vixen moniker.

In this edition of The Creative Spotlight, I had the pleasure of interviewing legendary female drummer Roxy Petrucci and asking her a few questions about her musical influences, her struggles as a female drummer in a male dominated music industry. her career in both Madam X and Vixen, and her short and long-term future plans.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and what was the first instrument and song you learned how to play?

Roxy Petrucci: I was about 10 years old when I picked up the Clarinet and immediately fell in love with the instrument. I have no clue what the first song I learned to play was, however, I eventually kicked ass playing the Clarinet Polka! Through school and into college music was my salvation. I was a good classical Clarinetist and I took it serious, it wasn’t just a hobby. Music is what I was meant to do and still to this day I have a passion for it. I still get a rush from the sound of my kick drums and snare ripping off your face!

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TCS: What famous musical artists and/or bands were among your early influences and describe the impact they had on shaping your musical style?

RP: Fannythe all-female rock band, active in the early 1970s, had a huge influence on me. Back in those days you never saw women playing rock, it was mind blowing to watch them rockin’ out on TV.  Black Sabbath was my first ever live metal concert, their songs and live show hooked me and sealed my fate. From that day on I knew what I wanted to do. Led Zeppelin, Hendrix, Judas Priest, etc. I love metal, I love jazz, and I love 70s funk. Roll all that into my playing style.


TCS: For the benefit of those who may not be too familiar with Roxy Petrucci or your musical career, please describe for us how you started out and eventually ended up being the drummer in the all-female band Vixen?

RP: I toured with a metal band called Madam X before I joined Vixen. This band featured my sister Maxine on guitar. We signed a record deal with Jet/CBS and released one album. Janet Gardner had heard rumblings of Madam X breaking up and as soon as word got out she swooped in and scooped me up.  I joined Vixen shortly after and it was quite a culture shock. These girls had it together and I was pretty rough around the edges but quickly learned to fit in. Share was recruited by Jan shortly after I joined. Jan Kuehnemund (RIP) was a compassionate person, such a good soul. We miss her every day. In describing the members let me just say we’re close like sisters. We have our disagreements but at this stage of our lives we appreciate every show and thankful to have this opportunity to show the boys how it’s done!


TCS: Share with us some of the struggles you may have encountered as a female drummer in a male dominated music industry.

RP: It was such a different scene when we were in the trenches. We had to look good but play better.  I have to say that many of the guy bands were a lot prettier than us and not very talented but they got a pass. The girls and I were not intimated because we knew we had something special, we were motivated to make something happen. It only took a few shows in L.A. before word got out that Vixen was the real deal. Before long we had lines forming around the buildings waiting to see us. David Lee Roth, Quite Riot, and many other higher profile bands came out to our shows. What an after party!

TCS: After Vixen signed with EMI records in 1988 and released the debut self-titled album, were you surprised by the success you generated from the first single, penned by Richard Marx and Fee Waybill of The Tubes, and video for “Edge of a Broken Heart”?

RP: Richard saw us live and he was inspired to write “Edge of a Broken Heart” along with Fee Waybill. In my opinion it’s the song that defined our sound and put Vixen on the map.  It’s still a fan favorite and yes it was in Billboard’s Top 100 and the video was stellar! An MTV favorite! Yes I shot the entire video in stilettos.


TCS: Describe for us the meaning and background behind Vixen’s highest charting single on Billboard’s Top 100 at 22 as well as the making of music video for “Cryin’”?

RP: Jeff Paris had presented that song to us and again a no brainer. Great songs are great songs regardless of who writes them. We took that song and owned it. The video shoot was pretty grueling. Back then we shot all day and all night but the end results were pretty amazing.  The stage was something like 18′ high and scary as hell. My riser was another 3′ ft. high so I was up there.  I think the lyrics speak for themselves, “I won’t be Cryin, Cryin when I think about you cos I opened my eyes’. ‘Those days are gone.”


The video for another single “How Much Love” was also a marathon shoot. Check out the stage, pretty awesome, as was the male model!  Janet tore her leather pants during that shoot and I had insomnia for like a month. Ha, the strange things we remember.


TCS: During the 80s you literally rocked the globe so share with us some of the major recording artists that you toured with and describe for us which band had the most profound impact on your career?

RP: We toured with KISS, Scorpions, Ozzy, Deep Purple, and many more heavyweights. I think opening for the Scorpions had the biggest impact on me because it was our first arena show.  Looking out in the crowd of about 20,000 fans left me speechless, the feeling is indescribable. Richie Blackmore was a real prankster. He always had something up his sleeve for us and his bandmates. He superglued our dressing room door closed just before we were to go on stage and he lit off stink bombs. We had nowhere to go it was horrible. All the bands were pretty great to us and we had the time of our lives!

TCS: Is there a particular venue that you’ve always wanted to play? And, what other entertainer and/or entertainers would you most like to have play alongside you on that stage?

RP: I would love to play Australia! Any venue! All Rockers are welcome! Love The Winery Dogs!

TCS: What does the short and long-term future look like for Roxy Petrucci, Vixen, and Madam X?

RP: We’ve been working steady since 2014 honoring our bandmate and founder Jan Kuehnemund. We’re gonna keep rockin for our fans and ourselves because we are just having too much fun! I’m also recording a new record with Madam X so stay tuned, more coolness to come!

To stay connected with me, please join me on the following:

TCS: What specific advice would you give young female artists wanting to become singers, songwriters, guitarists, bassists, and/or performers?

I have three strong pieces of advice to anyone just hoping for a shot at greatness with still no guarantees.

  1. Play
  2. Play Often
  3. Play More

Thanks! I’ll see you on the road! Xxx

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Donna Melanson: Azul Yoga

Written by: Frank Iacono

Donna-Melanson-Headshot

Donna Melanson, ERYT200/ RYT500, is an experienced yoga teacher who teaches weekly classes and special events in collaboration with businesses and corporations in the Boca Raton, Florida area. She has studied yoga principles for years but has been fully teaching since 2011.

Donna is the founder of Azul Yoga and Azul Yoga Institute. She recently graduated her inaugural class of yoga teachers who have been trained in the Melanson Method, which is an amalgamation of the best parts of her training in several yoga disciplines including Vinyasa, Restorative and Yin Yoga, Yoga Nidra, Pranayama, Vedic Thai Yoga, and Meditation.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Donna Melanson and asking her a few questions about her educational and professional background, her perspective on yoga, her wellness philosophy, her daily live video streaming Sunrise Beach Yoga and Meditation on Periscope and Facebook Live, and her upcoming yoga retreat.

Q&A Session

The Creative Spotlight: How and when did you decide to embark in your profession as a Yoga Instructor and how many years have you been teaching?

Donna Melanson: I became a yoga teacher after years of pursuing all the things that I felt that I should be doing; Go to college, start a family, provide for that family, keep your head down, sacrifice, and work. Divorced, single for ten years, raising children as a single parent, while being self-employed left me feeling very empty. I was very successful in business and then I wasn’t, life happened, as it always does and I found myself reinventing my life. This time I told myself I going to recreate my life in the way I want to live and be in this world.

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At the time I was reflecting and making my decisions I owned 100 acres in the mountains of North Carolina I would go there often and hike the land and commune with nature. It was the first time in many years that I would do something for myself and I felt truly happy and at peace. As I walked in the silence of nature I kept hearing the chant Yoga Yoga Yoga in my head in the way they said Toga Toga Toga in the classic movie Animal House. I wanted to practice yoga at the top of the mountain for some unknown reason. I didn’t know anyone who practiced yoga, and really didn’t know much about it. I must have talked about it a lot because a friend gave me a 30 min VHS gentle yoga tape and a too small too flimsy yoga mat. I started practicing every day and it left me in a deeper state of peace. A state that I could be in without having to go into the woods. I knew then that this was the path that I wanted to go in. This is how I wanted to live in this world. I’ve studied for years and have been fully teaching since 2011.

TCS: In your own words what is yoga? Additionally, please discuss for us some of the benefits yoga has for children, teens, and seniors?

DM: Yoga is the uniting of the body, mind, and spirit, and it’s this union that allows us to live in a more effortless state of being. When are body is settled, our minds become settled, and it allows us to see clearly. In this clarity we connect to the spirit not only within ourselves, but we begin to see this divinity in everyone else as well.

Donna-Melanson-Yoga-Pose

Yoga is perfect for children, teens, seniors, anyone, and everyone at any age, at any level of fitness, or any ability to stretch. We all have to start where we are with what we have. The first yoga sutra states that yoga begins now. Meaning now in every present moment. Our yoga practice is about introspection, so we’re tuning in to ourselves discovering more about yourself. Noticing habits and patterns while connecting with the true nature of who we are. We practice these things on the mat doing the best that we can in that moment even if the best we can do is just show up and imagine doing the postures in our head that day. We show up, we practice, we get stronger in both our mind and body, and we practice these things on the mat so that we can take them off the mat and into our lives.

TCS: For the benefit of those who are not familiar with Donna Melanson or Azul Yoga, please share with us your education, certifications, training, and/or additional qualifications that you possess?

DM: I’m an experienced yoga teacher ERYT 200/RYT500 and have also had formal training in Yin, Restorative and Vedic Thai Yoga. I’ve had the opportunity and benefit of being with some of the top teachers in this country, I love my training and I love everything about my job, and I will forever continue to be a student of this practice.

TCS: How many different types of yoga do you teach and is there one specific style that you prefer and why?

DM: I teach Hatha, Vinyasa, Restorative, and Yin Yoga. I prefer the mindful meditative gentle approach to any style I teach.

TCS: As a Yoga Instructor what is your overall wellness philosophy?

DM: Mindfulness.

Donna-Melanson-Yoga

TCS: In your opinion, what do you think draws people to yoga and specifically to participate in your program?

DM: I think people are looking for something when they find yoga. And, I’ve often wondered what drawls people to my program. Certainly there are many instructors who are stronger and more adept in the postures, and certainly there are people who are more well versed in every aspect of yoga. But what some have told me it’s just who I am, and I only assume that they yoga has changed me and does affect every sense of my being, and that people feel that.

TCS: What advice do you have for people who have never tried yoga? And, why do you think some people may feel intimidated by yoga?

DM: I think many people are confused about yoga and I have to admit it can be a little confusing if you don’t know anything about yoga because now there are as many types of yoga as choices in types of food. A big difference between a scoop of white rice and a meal that may be served at a fine French restaurant. Many people come to me and think yoga is about stretching, and others think it’s more of a power exercise class, where you need a prerequisite in gymnastics to attend. So it’s no wonder it’s intimidating. Truth is, just like finding what foods you like. You may have to try a few different styles of yoga, and then once you fine a style that resonates with you may need to try like chef’s different teachers to serve that style to you. Whatever style resonates with you will all help to lead you down the same path. Many studios offer yoga basic classes to help you get started. Just remember it’s your time on the mat. Pay attention to your own body and do what’s best for you.

TCS: In a class full of people with wildly different aims, how do you strive to keep everyone engaged and motivated?

DM: There are many factors that can keep people coming to your class or keep them away. All you can do is show up and give the best class that you can at the moment. With the intention that they receive everything that they need at that moment.

Donna-Melanson-Yoga-Class

TCS: Can you describe some of the safety precautions you take during your yoga class sessions to prevent injuries?

DM: I’m not a doctor, although I do know a lot about anatomy, therefore I never ask people about injuries. If, however someone wants to talk to me about their injury before or after class I’m happy to talk to them about how they can accommodate to protect themselves. If I witness someone during class struggling I let them know that they are free to come out of the pose. I give everyone permission listen to their bodies and to not do any pose or adjust as needed. Yoga as I said is about self-awareness. We need to learn to tune in and trust our innate intuition on what is best for us.

TCS: Tell us how you discovered live video streaming on Periscope and describe for us your Sunrise Beach Yoga and Meditation?

DM: I’ve been streaming on Periscope for about six months. I started after moving to close to the beach a year and a half ago. I wanted to create the daily habit for myself of yoga and meditation at sunrise at the beach, a desire that come to me during my first yoga teacher training many years before. I started going to the beach every morning and it was so beautiful and t was so inspiring that I felt that I had to share. So over a year ago I started posting photos to my Instagram account with inspirational sayings. While on the beach one morning I ran into a friend who told me about periscope. So I began. That’s how things happen right, it’s about just showing up and just doing it, and you set the intention to help, and hopefully you do. Periscope has propelled me to a higher level. Broadcasting to people from all over the world suddenly gaining well over 20,000 followers and still growing.

Donna-Melanson-Mediation

TCS: Describe for us in greater detail the many benefits of some of the more common yoga postures including the following:

DM: Here are some of the more common yoga postures and their specific benefits:

  • Alternate Nostril Breathing – We practice alternate nostril breathing to clear energy pathways. When the left side, which is the feminine side, is clear it brings us more peace and serenity. When the right side, the masculine side is clear it gives us more energy. So when we practice flowing back and forth alternating the nostrils, we balance and get that perfect blend of strength and peace.
  • Child’s Pose – A relaxing posture that is great for digestion. The forward flexion massages the abdominal organs, and helps release muscular tension along spine into the hips. It’s a great time to take a moment to honor yourself, honor your body, and your time on the mat.
  • Downward Dog – Strengthens and stretches the legs, arms, and shoulders. Creates balance, integration, and grounding of the whole body. Helps to calm the nervous system.
  • Gratitude Meditation Meditation – Is meant free our awareness from identifying with our thoughts and what we’re sensing. When we practice gratitude meditation or any meditation where we are concentrating on one thing, be it gratitude, our breath, or a mantra, it’s the first step in learning to have awareness in every moment but not to cling to our thoughts that keep popping into our heads. Aware that they are there but then letting go, as we focus our attention on one thing. Meditating on gratitude specifically allows us to shift our thought to all that is good and working. We shift our thoughts because our thoughts become words, and our words become actions, and our actions become our present reality. We want to live in a world where we have more things to be thankful for, so this where we need to begin.
  • Lotus Pose Increases – Flexibility in the hips, legs, knees, ankles and feet. It strengthens the core and helps to develop good posture.
  • Mountain Pose – Teaches us the basic alignment for all poses. You are grounded and you pause here to witness your conscious thoughts with detachment.
  • Plank – Strengthens your overall body especially your core.
  • Tree – Strengthens the legs and your core for balance.
  • Warrior – Helps to increase flexibility in the hips and shoulders, strengthens the core. In fact, all muscles are engaged as they are in every pose but they’re softened after engagement. We want a little bit of movement in a lot of places. We want all muscles involved and working. So here in this warrior pose is a great place to feel the strength of the warrior and the peace of the yogi. Strong but soft.

Donna-Melanson-Yoga-Poses

TCS: Are there any celebrated situations where you feel you’ve made a huge impact in someone’s life?

DM: I can’t really speak to how huge an impact I’ve made on other people although I have had people come up to me, call me and write me in gratitude. But I can speak to the huge impact I’ve made on my own life. I once looked on the outside as a very lucky and successful person. I had money, cars, and many other “things”, but I wasn’t happy and I tortured myself in my mind with thoughts. That’s what yoga did for me, and it’s why I want to share and teach. I know that happiness starts here, and I want everyone to get to this place of peace.

TCS: What is your mantra and, how does it sum up your life?

DM: My mantra is So hum meaning – I am. I am on the sense that we are connected to all things.

TCS: I understand that you’re planning a Yoga Retreat for your Periscope audience so can you please provide us with specific details regarding your upcoming program scheduled for January of 2017?

DM: Yes, I’m currently planning a yoga retreat for January 2017 – New Year, New Beginning.

The beginning is now. With that, I invite you to join us at the oceanfront Wyndham Deerfield Beach Resort in Deerfield Beach, Florida to start the new year with peace, love, and joy on and off your yoga mat. Our five-day/four-night retreat will include two yoga sessions daily, sunrise meditation on the beach, breakfast together, conversations, community and plenty of free time for you to swim, enjoy the watersports, fish from the pier, shop, have a massage or just relax.

Donna-Azul-Yoga-Retreat

Azul Yoga Retreat Information

Contact: Dindy Yokel
Email: dindy@dindycopr.com
Website: Azul Yoga

Stay Connected

I invite you to stay connected with me on the following social platforms:

TCS: For those suffering from low self-esteem and deep rooted emotional issues what specifically do you bring to the table to help them discover and/or focus on making improvements to their overall health and well-being?

DM: That’s a big question, and again I’m not a doctor, but I do know what helped me, and I do believe that the practice can help anyone. There are 8 limbs to yoga, and when we have time to dive deeper into these limbs they all help to get us to that place of peace and self-acceptance. Our minds and bodies are connected so when we practice the totality of yoga. The breathing, the physical practice the mindfulness, the meditation, the observances and restraints. We not only become stronger physically but mentally.

The photography shown in this article was shot by Andrea Blakesberg Photography.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Zeb Christensen: Screaming For Silence

Written by: Frank Iacono

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Hard-hitting rock, heavy breakdowns, and an energetic live performance that never stops entertaining the crowd appropriately describes Zeb Christensen’s Omaha Nebraska-based band named Screaming For Silence. Over the last three years, they have toured nationally and played over four hundred live shows from coast to coast. With that, his band has continually captivated audiences across the nation, gaining new fans during each show at every stop.

During Screaming For Silence’s hectic 2013 touring schedule, they were rewarded with a sponsorship opportunity promoting PRS’s new line of S2 guitars. In 2014, they spent the year touring and recording their first full-length studio album. Their new material was recorded in North Hollywood, California at Grey Area Studios with producer Erik Ron, who has also worked with Motionless In White, We Came As Romans, and New Year’s Day.

With head banging guitar riffs, intense drums, and melodic hooks containing in your face lyrics the members of Screaming For Silence have created their own unique sound. The first single off their self-titled debut is aptly named “The King Is Crowned” garnered radio play across the country and peaked at #29 on Billboard’s Indicator chart. In May of 2015, they were selected by Ernie Ball as the Battle of the Bands for Rock On The Range winners. Having the right combination of talent, work ethic, and road experience they are poised to explode onto the rock scene in 2016.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Zeb Christensen, the lead vocalist of Screaming For Silence, and asking him a few questions about his musical influences, his songwriting and recording process, his upcoming tour schedule, and his band’s new album Screaming For Silence.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you?

I have always been into music. I’ll never forget the first rock concert I went to which was an outdoor festival. The sun was out and the music was loud I loved it! After seeing all of the energy and emotion that the bands were giving I told myself I wanted to do that! I’ve been inspired by so many musicians. Corey Taylor, Johnny Cash, and Eminem. I like everything; if it catches my ear I dig it.

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TCS: For the benefit of those who are not familiar with Zeb Christensen or Screaming For Silence, how would you describe your musical genre?

We are a five piece Hard Rock band from Omaha, NE. We have been touring nationally for about four years playing over 400 shows in that span. We released our first full length album in 2015 that is self-titled.

The Screaming For Silence band lineup consists of:

  • Zeb Christensen – Vocals
  • Danny Irwin – Guitar/Vocals
  • Casey Newsom – Guitar/Vocals
  • Matt Tatroe – Drums
  • Mike Friese – Bass Guitar

Screaming for Silence Band

TCS: What famous musical artists and/or bands were among your early influences and how do you think they shaped you both as a singer/songwriter and performer?

Our musical influences are really all over the board and I think that really helped shape us as a band. We all are kind of into different genres and that gives us a little different flavor.

TCS: Take us behind the scenes in the making of your self-titled full length album entitled Screaming For Silence. What was your favorite part of its production and the most challenging from an artistic perspective?

The whole experience was amazing. Getting to work with the guys and Erik Ron on the album was such a blast. My favorite part is getting to hear all the songs come to life from nothing and then all the way to the final product. It’s something we are very proud of and put a lot work and emotion into. I would say the most challenging part of the process is picking which songs go onto the album!

TCS: Personally, one of my favorite songs off of Screaming For Silence is the lead track called “The King Is Crowned,” so can you share with us the meaning behind it and the video concept?

We knew after finishing the album that this was going to be the first single. It just had all of the elements. We wanted to make a killer video for it so we thought it would be cool to get our hometown of Omaha involved and film it at the Joslyn Castle. Aaron Gum and Tyler Yager really made this video come to life! We thought it was very fitting to film in a castle. There was a huge storm that day and our crowd still showed up in full force to be a part of it. We had a great response from it and got a lot of radio behind it. It ended up peaking at #29 on the Billboard Indicator Chart and #14 on the Under The Radar Chart. We really owe it to all of our fans that helped spread the word and would call and request!


TCS: How thrilling was it to have “The King Is Crowned” selected as the winner of the 2016 NAIRMA Award for Outstanding Song?

It was the one of my favorite moments as a band. Getting to be there in LA for the whole experience was just awesome. Rubbing elbows with people in bands we look up to and the whole environment was great. When they called our name we were in a little bit of shock I think haha. It just makes you feel like you are doing something right when someone gives you recognition.


TCS: Can you describe for us the background to the 2012 hit single entitled “Helpless” that appeared on your debut EP Relentless?

The song is about people who just can’t do anything for themselves. They are always throwing themselves a pity party and not doing anything to help the situation. People like that are really tough to deal with.


TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?

We have always had the mind set of we will play anywhere at any time. It makes for a lot of interesting shows! In the end it has also made us who we are. We are so lucky to be able to play music and perform as much as we do!

TCS: Is there a particular venue that you’ve always wanted to play? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?

The only area of the country we haven’t hit is the Northwest. I can’t wait to get up there. I’d also really like to play The Machine Shop in Flint, MI. I feel like that venue has one of the best reputations in the country. I’d love to tour with Ke$ha.

TCS: Tell us about the Screaming For Silence song writing, recording, and video production process behind the song “Separate” which also appeared on the Relentless?

We actually worked with Justin Mccain of the band Through Fire from Omaha NE. He’s an amazing artist/songwriter and we were really young. He wanted to do a song together and I think we ended up doing the whole thing in a day. We hadn’t really done much recording at that time so it was awesome to get the experience with him and learn a lot.


TCS: In what ways do you market your appearances, sell merchandise, and stay connected to your fans?

We have our own website Screamingforsilence.com and you can also find us on almost every social media outlet (Facebook/Instagram/Twitter/Snapchat etc.) Also all of our music is on iTunes, Spotify, Pandora, Amazon and more!

TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?

I always try to plug bands that are up and coming like us. We just did a lot of touring with some bands that are killer like Guns Out At Sundown, Poynte, Sleep Signals. Also a lot of our good friends just released new music or are about to like Blameshift, 3 Pill Morning, and Another Lost Year.

TCS: What does the short and long-term outlook look like for Screaming For Silence?

This summer we are doing just mostly festival stuff. Rocklahoma, Rock Fest (Cadott,WI). I’m really looking forward to Locofest in Algona, IA and headlining a new festival in our hometown called The New Generation Music Festival. You can find all of those dates on our website. Then we are heading back to the studio in August to make a new album!

Song List on Screaming For Silence (2015)

Screaming for Silence

  1. Disgrace
  2. The King Is Crowned
  3. Varsity Blues
  4. Hero to Zero
  5. Cutting Ties
  6. No Way Out
  7. Calling Your Bluff
  8. Infested
  9. Don’t Give In
  10. Fly Away

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Tony Trujillo: Beyond Today

Written by: Frank Iacono

Beyond-Today-Tony-Trujillo

Beyond Today, a hard rock band, started with Guy Johnston, Cory Burke, and Tony Trujillo in June of 2013 in the Lewiston, ID & Clarkston, WA valley areas. Within just a couple weeks of beginning the project, Beyond Today had already written a handful of songs that were ready to be recorded. They chose Amplified Wax Recording Studio in Spokane, WA as their production destination.

Beyond Today completed recording their debut EP in just 2 days. Once they finished the process, they added their forth band member, Vaughn Knoeppel, and started playing shows in Palouse, ID, one of which gathered over 2,000 attendees.

Beyond Today made a name for themselves in their hometown of Lewiston, ID with the early release of their song “Colors” on their local rock radio station Z-Rock 96.5 FM. The song was selected to be a part of the Z-ROCK KOZE Cage Match against big name acts. They won all 5 nights in a row securing their spot in the Z-Rock Hall of Fame. Once their debut EP was released in October of 2013, they started to pick up even more ground, with requests to have them play all over the Northwest. To that extent, they won 2nd Place at The Gorilla Music Battle of the Bands Finals in Spokane, WA.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Tony Trujillo, the bassist and backing vocalist of Beyond Today, and asking him a few questions about his musical influences, his songwriting and recording process, his upcoming tour schedule, and his new album The Artificial Heart.

Q&A Session

The Creative Spotlight: How did you come up with the band name Beyond Today?

Beyond Today started back in June of 2013 in the Lewiston, ID & Clarkston, WA valley. Guy Johnston (our lead vocalist) and I were in a previous project together. We had, at the time, booked studio time to record a handful of tracks with that project but we switched gears to lean more towards the rock side of things, wanting to get that energetic live show aspect going rather than the lighter “indie” stuff we were working on prior. With that studio time already booked, which was only a month out, we realized we needed to get some songs done quickly.

During a two week period of that short time before recording what would ultimately become the basis of our sound and identity, we buckled down and got to writing, fleshing out previous riffs, and wound up finishing seven songs for our initial EP. When it came time to record, which we only had three ten-hour days to complete, we still hadn’t come up with a band name yet, dozens were tossed around but we settled on Beyond Today because it was something that just grabbed us. It was also a kind of mantra for us, as in always looking beyond today to what’s next and to push ourselves to the best of our ability to be able to continue to grow as people, musicians, and a band to get there.

Beyond-Today-Performing

TCS: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you?

I’d have to say I first realized I wanted to be a musician after seeing a Saliva/Default show when I was about 10 or 11 years old in New England. Something about the atmosphere and the energy of their performances just got my total and complete attention, from their music, to the stage presence, and the lighting and effects of the show. I’ve been involved in music ever since.

TCS: For the benefit of those who are not familiar with Tony Trujillo or the band Beyond Today, how would you describe your musical genre?

Hi, I’m Tony Trujillo of Beyond Today, in which I play bass and do the backing vocals for the band. Guy Johnston, is our main vocalist, and plays guitar and piano. Jeremy Wilcox is one of the main guitarists along with Paul Nims, and Tim Thornton is the man on the drum throne.

Beyond Today’s genre can be classified as Rock/ Alt. Rock/ Hard Rock/ Post-Grunge. We get compared a lot, with our similarities, to; Shinedown, Seether, Theory of a Deadman, Killswitch Engage, Saint Asonia, Breaking Benjamin, and many others which I can’t quite recall off of the top of my head. Those ones we certainly hear more often than not though.

Beyond-Today-The-Band

TCS: What famous musical artists and/or bands were among your early influences and how do you think they shaped you both as a singer/songwriter and performer?

I followed a lot of the 90’s and 2000’s rock, hard rock, and metal bands growing up. Some of my favorites were Metallica, Ozzy, Papa Roach, Fuel, Chevelle, Korn, Disturbed, Crossfade, Linkin Park, 3 Doors Down, AFI, Cold, Theory of a Deadman, Default, Saliva, Filter, Big Wreck, Thornley, Deftones, Soundgarden, Thousand Foot Krutch, Pantera, Anberlin, Jerry Cantrell, Alice In Chains, and Three Days Grace, just to name a few. Music is almost all about listening, and I certainly learned a lot listening to those bands. A lot with phrasing, how notes move together to create the triads and chords used in constructing songs, and how syllabic rhythm played a role in vocal lines, melody, and lyrics.


TCS: Take us behind the scenes in the making of your new full length album entitled The Artificial Heart. What was your favorite part of its production and the most challenging from an artistic perspective?

We started the writing process on the album back at the end of 2014, and started the recording process in March of 2015. This album was a lot of fun for us as a band. We wanted to feed off of the response we received from our EP namely with our song “Colors”. We wanted to build upon what we did with that and create some more high energy in your face kind of rock in our own way. We also re-recorded some of the older tunes to match the sound we were originally going for had we not been cut short on the recording time in the beginning of the band. That made the album full length with thirteen songs. It was quite the feat for us, but was always a goal we had, to get a full length out to really showcase all of the different songs we have.

My favorite part of the album recording process was the production of it. After the “scratch tracks” were recorded we really got to dive in and add things such as effects, harmonies, strings, and other interesting sounds that made the songs really stand out and become more and more personal to us. The challenging part was finding “that” sound with guitar tones and making them really punch. Luckily we came across the amps by the name of Kemper Profiling Amplifiers. Which allowed us to get the sounds we were after, making that larger than life guitar sound that we were after.

Beyond-Today-The -Artifical-Heart

TCS: Personally, one of my favorite songs off of The Artificial Heart is the title track called “The Artificial Heart,” so can you share with us the meaning behind it and the video concept

The concept behind the song “The Artificial Heart” was from the viewpoint of falling in love with someone but they didn’t feel that they were good enough for you, so you’d wait as long as you could because you knew that a relationship with them could really be something great if not wonderful, and trying your damnedest to help them see themselves in a better light as it were, but sometimes the ‘waiting’ can cause too much pain on both sides. The video that Jimmy did was kind of out of the blue, we already had some ideas for one that we would shoot, but he did one for our song “Starlight” that was pretty cool. He made the video for “The Artificial Heart” and we thought it was a pretty cool interpretation.


TCS: Can you describe for us the background to the hit single entitled “Stay” that also appears on The Artificial Heart?

“Stay” is another one about a snapshot in a relationship, in where you first meet the person, and just want to really stay with them and lose yourselves in each other. It’s about that moment. That first sight kind of aspect.


TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?

One of the strangest places I’ve played personally was during a show at night outdoors, when a torrential rain storm struck and soaked just about every piece of gear, but the show went on, until it cut the power. It was pretty fun, except replacing the equipment afterwards.

TCS: Tell us about the Beyond Today song writing, recording, and video production process behind the song “Sunburnt Cradle”?

That one was just a song we wrote quickly that had a really good feel to it. The lyric video I made in after effects. I actually do all of the graphics and things in that nature for the band. Saves us a lot of money not having to hire out.


TCS: Is there a particular venue that you’ve always wanted to play? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?

One venue that I’ve always wanted to play is the Whiskey a Go Go in West Hollywood, California. I’d love the opportunity to play with the likes of Victor Wooten, Marcus Miller, or Stanley Clarke. They are some killer bass players.

TCS: In what ways do you market your appearances, sell merchandise, and stay connected to your fan base?

We try to look as professional as we possibly can. We make attention grabbing graphics and sell interesting one of a kind merchandise items, including dog tags, shot glasses, leather wrist bands, and other knick-knacks.

Beyond-Today-Merch

Additionally, we stay connected to our fans at shows and online media via the following:

TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?

Definitely one band everyone should check out is a band out of Tennessee called Skytown Riot. We toured with those guys back in 2014, My favorite song by them would have to be “Runaway Princess” or “Soul or System”.


TCS: What does the short and long-term outlook look like for Beyond Today?

We’ve got some really cool shows planned for this summer. In June, we are headlining The Knitting Factory in Spokane, WA. Later this Summer/Early Fall we plan to go into the recording studio and do pre-production on the next album which will be out spring of next year. We also have some other very big things in the works that we’ll be announcing later on, as well as some music videos. You’ll just have to come check out what we got coming up.

Song List on The Artificial Heart (2016)

Beyond-Today

  1. Break Me
  2. Aftermath
  3. Where We Go
  4. Stay
  5. Colors
  6. Going Back
  7. StarlightT
  8. The Divide
  9. Silver Tongue
  10. Ghost
  11. Inside the Fire
  12. The Artificial Heart
  13. Blackbird

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Joleene DesRosiers Moody – Speaker, Writer, and Blogger

Written by: Frank Iacono

Joleene DesRosiers Moody

Joleene DesRosiers Moody is a former central New York television reporter and anchor. During her career in television she helped people through her investigative work and human-interest stories. However, through those years, Joleene suffered the wrath of addiction, loss through death, relationship challenges, and other personal struggles, eventually hitting rock-bottom.

As a reporter and anchor, Joleene saw people fight — and fight hard — to overcome obstacles every day, and it gave her the strength to stand up and do the same for herself. After struggling for years in a place that didn’t satisfy her true personal dreams and desires to write and speak and inspire on stage, she bravely left the security of her job to embark on a journey that allowed her to unearth her greatest dreams and desires while profiting generously at the same time.

Today, Joleene is a powerful keynote speaker, author, blogger, and business consultant. Her message helps those who want to uncover and discover who and what they are truly meant to be and do. As a speaker and trainer, she serves business and organizations, helping them improve communication, speaking and presenting so they are effective selling their message.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Joleene DesRosiers Moody and asking her questions about her background as a reporter and anchor, her overall career, her first published book, and her upcoming public speaking engagements.

Q&A Session

The Creative Spotlight: At what age did you become interested in working in the television industry as a reporter and anchor? And, who or what inspired you to pursue a career in that profession?

I was a local television reporter and anchor in Central New York for ten years. I’ve always wanted to be “in the spotlight,” if you will, and never had a problem being front and center. Since I was a kid, I was intrigued with the notion of being on television. I remember a local commercial for a rug company where the spokesperson was the daughter of the owner. I turned to my Dad and said, “I want to do that someday.” And now I do! Outside of writing and speaking, I actually belong to a talent agency and do local and national commercials all the time. It’s a riot. My ultimate goal is to actually be in a highly distributed film with a significant part. I auditioned for a big movie recently, but wasn’t chosen. I would have been an extra in the background, but hey, it’s a start, right?

Joleene-DesRosiers-Moody

TCS: For the benefit of those who may not be too familiar with Joleene DesRosiers Moody or your overall body of work, please describe for us your career at a glance.

I am a creative soul that inspires other creatives to delve into their passion and discover how to monetize from those passions. As a professional speaker, I deliver keynotes that inspire my audience to “Take Your Voice Back.” Too often we listen to the debilitating voice of others that stomp on our dreams and tell us we are foolish for having them. One is never too old to do or be anything.

I am a writer, too. I LOVE to write. I love, love, love it. And I was guilty of listening to those voices that told me (and still tell me) I can’t ever make money as a writer. So for years I buried the desire. I have recently unleashed the writer beast in me, and am working with a producer in Hollywood on a screenplay that I’ve written. I also had the honor of seeing a comedic play I wrote unfold on the stage here in Syracuse, New York. I am the author of three books and most recently, started a blog. I am also a ghost blogger for other entrepreneurs. Additionally, I am a business magazine journalist and columnist. As outgoing as I can be, it seems I’ve become more complacent to stay home with my dogs and write, write, write. I am following my passion and learning how to monetize from it. I can’t think of a better way to live life.

Joleene-DesRosiers-Moody-Creative-Entrepreneurs

TCS: How do you think being a former central New York television reporter and anchor prepared you for your career as a creative coach, speaker, author, and playwright?

Oh, what a great question. As a reporter, I learned how to ask questions that evoke emotion. As an anchor, I learned how to look confident, even when I wasn’t. I also learned how to write short, powerful, accurate stories. I learned how to get to the point. I’ve been a magazine journalist for the past 9 years. Let me tell you, I am LUCKY. My editor really appreciates my work. Too often in too many newsrooms, the reporters and journalists are considered “a dime a dozen.” So if one leaves, it’s no big deal. They are quickly replaceable. I recently had words with my editor over an incident and told him I was done writing for him. I have to say, I wasn’t very nice. I fully expected him to watch me happily walk out the door. But he didn’t. He didn’t want me to quit writing for him. He told me my work was valuable and was actually changing the readership of the magazine. Honestly, I was stunned. Freelance writers are everywhere. He could have told me good-bye and to not let the door hit me in the ass on the way out. But he didn’t. He clearly valued me and my work. That situation improved our relationship.

Being a reporter also taught me how to sell, believe it or not. There is nothing like knocking on the door of a mother that just lost her child and asking her to let me shine a light in her face and shove a microphone under her nose. I am the LAST person she wants to talk to. I quickly learned compassion. I made our conversation about her. I never made it about me. Sure, I had to have my story written and edited for the 5 o’clock news and sure, I had to compete with other stations and getting her reaction would put us at the top — but when I learned to really feel the struggle and come in as a compassionate, genuine person, I was often successful. It’s like that with sales. Don’t be pushy. Be real. It will take you miles. This is also what made me a successful business coach. I don’t coach anymore, but when I did, I turned out very successful, happy clients. They trusted me. And they trusted me because I was real.

 

TCS: Can you give us at least three “Good to Know” facts about you?

  • I love dogs. I often toy with the idea of starting a rescue on three acres of land. However, I kind of need to have the land first.
  • I don’t take shit from anybody. I’m 43 years old. I’m living for me. As loving as I am, I’m not afraid to tell someone how I feel.
  • I am a neat freak. My house is always in order, always clean.

TCS: Tell us about the concept behind your first paperback book released in 2012 entitled Memoirs of Normalcy: Journey from Sedentary to Extraordinary?

I wrote Memoirs of Normalcy: Journey from Sedentary to Extraordinary two years after I left my career in news. What I did was brave. It was bold. I quit my job with no plan. Well, sort of. My plan was to become a speaker and writer. That’s all I knew. I didn’t know how to do it, but I knew I would figure it out along the way. And I did. So I wrote the book to inspire others to do the same. I don’t mean I expect everyone in the world to quit their jobs if their unhappy, but I think sometimes the right words from the right person can nudge them in the right direction. I am a huge risk taker — so for me to quit without a “sure thing” to step into was quite shocking to many. 95% of the population wouldn’t do that. But the truth is, when your back is up against the wall, you will always figure it out.

TCS: From Memoirs of Normalcy, can you tell us specifically what you mean by “Do I Stay? Or Do I Grow?

You can either stay where you are, miserable, afraid, and unhappy, or you can grow into the remarkable soul you were meant to be. An alarming number of people choose to stay. My work with my voice and my words is to encourage them to grow.

TCS: Share with us some of the details surrounding your recent conversation with follow motivational and inspirational keynote speaker Patrick Schwerdtfeger?

I bought Patrick’s course on how to find paid speaking opportunities to see how it compared with my own experience. I have two audio courses and two e-books that teach people this very thing, but I wanted to see what I didn’t know. After going through the course, there were some “holes” in the information that still had me asking questions. So I emailed him and asked him if I could buy an hour of his time to fill in those holes. He agreed. I paid him $125 bucks and asked him whatever I wanted. He was great. He was very professional, very on point. I wanted to record him so I could take notes and refer back to our talk, but I couldn’t find my digital recorder. So I attempted to record him on my computer, but the app kept freezing. All I could think was, “Universe, why don’t you want me to have this information?” I know now it’s because the Universe has been pushing me to write first and speak second. Of course I got TONS form it, but he gave me specifics that I couldn’t write down fast enough. ANYWAY…it turns out I was doing and teaching exactly what he was, only he makes the search a full-time gig. It’s a LOT of work looking for paid speaking opportunities, but once you get in on the ground floor of a few, you’re golden.

TCS: Tell us about what you mean when you say “Take Your Voice Back” in a powerful 3-minute video you created back in November of 2014?

Oh my gosh, I forgot about this video! I created it for an international speaking organization and they put it in their virtual newsletter. The idea of the “Take Your Voice Back” campaign is to encourage others to stop letting others speak for them. To stop letting others take your voice away when you express your wants and desires. I seriously believe that’s why so many of us are crippled in fear; we take the opinions of others as gospel. If we are told at an early age that we can’t have something, we believe it. And so we “stay” unhappy. When we decide to take our voice back, all of that changes — and we step into a place where we really can live out our dreams and desires.

 

TCS: Provide us with some background on the podcast you did on the topic of “Kicking Fear in the Face”?

Ah, that was a fun podcast to do. “Kicking Fear in the Face”. Yeah. We can never fully get rid of fear. It’s the polar opposite of love, and without fear we wouldn’t know love. That being said, we have to learn how to go through life with fear by our side. That doesn’t mean we have to accept it and let it take us over, it simply means we have to learn how to manage it. I like to “kick” it out of my way. Once I do, I am able to stand firmly in front of someone and say, “Look. You are struggling in business and it’s killing you. It’s hurting you. Here’s how I can help.” By finding someone’s pain, you can make them understand that they won’t successfully grow in business until they admit they are IN pain…and are willing to do something about it. So much fear keeps them from making a phone call or having a conversation that could sell their services. They are scared to death that selling means they are being pushy. Well, it’s only pushy if you make the close of the sale about YOU. Remember, make it about them.

Joleene-Moody-Podcast

TCS: Can you share with us some of details surrounding your podcast appearance on Business Women Rock entitled “How to Build a 6 Figure Speaking and Consulting”?

I invest in myself regularly. For 8 months, I was a guest on a series of Podcasts because I hired Jessica Rhodes, Founder and CEO of Interview Connections www.interviewconnections.com, to book me. She booked me at least 3 to 4 times a month. Those interviews helped me grow exponentially.

Joleene-DesRosiers-Moody-BizWomenRock

TCS: Have you embraced social media marketing strategies to promote and market your business?

Yes, I have used social media to market upcoming speaking engagements, and stay connected with my audience via the following vehicles:

  • Facebook – I’ve utilized Facebook ads and I DON’T love them. I think entrepreneurs and coaches have infiltrated this marketing practice to the point that it’s often unbearable. I never liked doing them. I never really profited from them, either. I know lots of people have, so let me be clear that I’m only sharing my experience.I don’t post much on Facebook these days, unless I’m sharing a post of a missing dog, or sharing my upcoming #Blab episode for my show called #SpeakerPro. Blab is a Twitter platform. It’s live video and is often used to host live interviews. I focus on a topic for speakers, invite expert guests, and viewers can come into the room to watch and listen.
  • Twitter – I tweet every day. That’s been my goal the last three months. I never really engaged in Twitter until then. I use Tweetdeck to “stack” my tweets. It’s driven more traffic to my site and helped me sell lots more eBooks.
  • YouTube – I used to do video blogs called ‘Rapid Fire Coaching,’ so I utilized YouTube that way. Now I use YouTube to upload my #Blab interviews.
  • Pinterest – I utilize Pinterest to promote to “Take Your Voice Back,” the insanely honest, fun, and highly informational blog for creative entrepreneurs
  • Instagram – I utilize Instagram to market the “Take Your Voice Back,” blog to creative entrepreneurs
  • Google + – I don’t really use Google+. I never really got into it. I have an account, but I’m not active on it.

TCS: Nowadays, what does an average workday consist of for Joleene DesRosiers Moody?

It really does vary. Some days I stay home all day, writing in my jammies. If I’m not writing, I’m searching for speaking gigs. If I’m not searching for speaking gigs, I’m stacking my tweets for Twitter. If I’m not stacking, I’m tinkering with my website. If I’m not tinkering, I’m traveling to a gig. No single day is ever the same.

 

In an article entitled “Use Failure As A Lesson For Growth” can you describe for us what was the most eye-opening failure that you experienced?

Definitely the bombed talk I speak about in that article. That particular article is my column, Entrepreneurs Edge, which is published monthly in the business magazine I write for. I chose to write about my bombed talk because:

  • It happened in the region where the magazine is published and I knew all eyes would read it,
  • Every single person in the world is going to have something horrible happen to them that is going to make them want to run and hide.

This was eye opening because it made me realize that not everyone is going to love me. Innately, we all want to be liked and accepted. But the truth is, that’s never going to be. Having that experience made me realize that we always have miles to go in love, life, and in business. We never truly “arrive.” Life is a journey, right? Even as a seasoned speaker, I am still prone to mistakes. For those that didn’t read the article, I delivered a comedic/inspirational talk that was NOT well received. It happens. It took me several weeks to get over it. But I learned. And while I doubted myself as a pro for a little while there, I came out even more humble than before, which made me realize that humility is an incredible gift.

 

TCS: Tell us about the most exciting personal leadership productivity keynote speaker event you’ve participated in and are there any upcoming speaking engagements we should know about?

I would have to say it was in 2012 when I spoke for the New York State Association of Tax Receivers and Collectors (NYSATRC). These people were thirsty for motivation. It was a private speaking event with roughly 150 people in the room. I sold 100 books that day. They LOVED the message of taking their voice back. That room went from tired and exhausted to alive and hopeful. I don’t have any public speaking engagements scheduled for 2016. Most of what I do now are private (e.g., Colleges, Business Retreats).

TCS: What is one significant message you want to convey to someone attending your public speaking engagements?

Stop listening to other people that don’t follow their heart. Seriously. One of my favorite quotes is from Brene Brown: “If you aren’t in the arena also getting your ass kicked, I’m not interested in your feedback.”

When we lament about what we want to do with our lives and how we want to do it, we are getting our asses kicked emotionally. When someone gives us their feedback on why we shouldn’t do something and how it won’t work and blah, blah, blah, we need to remember those very words. DO WHAT YOU WANT. Who gives a “bleep” what others say. If they can’t have it, neither can you. That’s basically what they’re saying when they tell you your dream is foolish. I want my listeners and readers to go after it anyway.

Books from Joleene DesRosiers Moody

How to Write a Talk That Sells

How to write a Talk that sells
How to Write a Talk That Sells is specifically for those that need guidance with delivering talks that sell. And by sell, I mean talks that transform and move listeners to take action and buy from you, whether you deliver a keynote or a presentation. In the end, the right people will be attracted to you and your work. They will follow you on social media and attend your workshops. They will buy your books and contract to work with you.

How To Find and Create Paid Speaking Opportunities

joleen_desrosiers-moody-book
How To Find and Create Paid Speaking Opportunities is for creative artists, writers, speakers, entertainers, and entrepreneurs that want to make money doing what they love. It’s for any creative soul, really, any divine heart that wants to tell his or her story by speaking and teaching their truth. This book is going to show you how to do that. You will be successful at this, but you must be diligent and dedicated.

Memoirs of Normalcy: Journey from Sedentary to Extraordinary

Memoirs-of-NormalcyMemoirs of Normalcy: Journey from Sedentary to Extraordinary chronicles the story of how Joleene left her television news job while inspiring others to follow their own passions and talents to create a profitable and fulfilling career. For many, it gave them the courage they needed to leave behind the places, people, and things that caused them pain. Discover how a few simple changes, coupled with faith, can give you the life and the work you long to have.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Ashley Dulaney: Actress

Written by: Frank Iacono

Ashley Dulaney

Ashley Dulaney is an American born actress who was born in Tupelo, Mississippi, the hometown of “the King of Rock and Roll” Elvis Presley. From a very young age, Ashley always knew that she wanted to be an actor. To that extent, she attended the University of Mississippi in Oxford, MS and graduated with a Bachelor of Fine Arts in Acting.

During Ashley’s “Ole Miss” career, she garnered roles in university theatre productions such as 5 Women Wearing the Same Dress, Cyrano de Bergerac, and Lysistrata. Post-graduation, she moved straight to Los Angeles, California and continued to perform in the theatre which ultimately lead to roles in commercials and television.

In 2012, Ashley appeared in the TV series Frat House Musical, one of the first projects that she booked when she arrived in LA, as Erica.  The series was sponsored by Subway and won a student Emmy. Later that same year, she was worked with Joan and Melissa Rivers in a Turbo Tax commercial. She is best known for playing Harper in Babysitter’s Black Book (2015) and Rebecca in The House Sitter (2015). Additionally, she has guest starred on some amazing shows like Scandal, Criminal Minds, Brooklyn 99, Chasing Life, WorkAholics, Bones, Stitchers, and a recurring role as Caprice on the last season of FX’s Justified.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Ashley Dulaney and asking her a few questions about what first got her interested in acting, her career as an actress, her experience in working with Joan and Melissa Rivers, her roles in two 2015 Lifetime movies, and her upcoming projects.

Q&A Session

The Creative Spotlight: At what age did you become interested in becoming an actress? And, who or what inspired you to pursue a career in this profession?

I think I’ve always known I wanted to be an actor. I don’t know that it was one single person or moment that really solidified that this was what I wanted to do for the rest of my life. It was more I just loved playing. I loved using my imagination and I was always connected to the arts and being on stage or performing just made me really happy.

Ashley-Dulaney

TCS: For the benefit of those who may not be too familiar with Ashley Dulaney or your overall body of work, please describe for us your career at a glance? 

I grew up in the south and got my Bachelor of Fine Arts (BFA) in Acting from the University of Mississippi (Ole Miss) and moved straight to Los Angeles, California right after college. I started working in Theatre right away and that lead to commercials and television. I’ve been blessed enough to work with Lifetime twice in 2015 (Babysitter’s Black Book and The House Sitter). I’ve guest spotted on some amazing shows like Scandal, Criminal Minds, Brooklyn 99, Chasing Life, WorkAholics, Stitchers, and I had a recurring role on the last season of Justified.


TCS: Can you give us three “Good to Know” facts about you? 

  1. I was born and raised in Mississippi and come from the hometown of Elvis Presley.
  2. I have a pact with one of best friends to travel someplace new in the world every year.
  3. I have a continuing goal with myself to read at least 12 new books every year.

TCS: How did you prepare for your role as Harper in Lee Friedlander’s 2015 Drama Babysitter’s Black Book

Playing Harper in Babysitter’s Black Book was a lot of fun. It’s always a blast getting to play “the mean girl”. When I prep for any character I really try to place myself in that situation so that when I’m working all of my actions are coming from an honest and vulnerable place. None of us like to be mean but we’ve all felt jealousy and anger, which Harper pretty much stayed in, so I tapped in to that. It just allows the character to be real in that moment.


TCS: Describe for us your experience in playing Rebecca in Jim Issa’s 2015 Creepy Thriller entitled The House Sitter

Rebecca was a dream role. It was by far the most emotionally draining character I’ve ever gotten to play which in itself is a gift. Rebecca is so twisted and broken, so as an actor when you’re given the chance to play such an intense character everyday it is like being on the playground. She is a character with a lot of twists and turns. It’s also a cool experience to tap into such extreme emotions. It was just a blessing to be a part of that project.


TCS: How much fun did you have playing Erica in the Comedy, Musical Frat House Musical in 2013? 

Frat House was actually one of the first projects that I booked in LA. It was sponsored by Subway and was just so creative and fun. It ended up being selected and won a student Emmy, which is always really fun.


TCS: Can you tell us a little bit about how you landed the role in the TV commercial for Turbo Tax? 

Working with Joan and Melissa Rivers on Turbo Tax was such a surreal experience. I went to audition for the commercial and casting actually had me talk about someone I would love to meet and I brought up Joan Rivers and how I would love for her to just destroy my style on Fashion Police. I don’t remember if they were already planning to do the commercial or how it came about but I was so shocked when I heard I booked it and I was going to get to act opposite them. It was my first acting job in LA and to get work with such a legend was insane. They were both so kind and gracious, not to mention insanely feisty. I just loved it.


TCS: What is your favorite film of all time? And, how has this film influenced your acting career? 

That is a really hard question for me because I have so many favorite movies… If I was going classic movie I would say The Princess Bride. But if I was going on something that had really influenced me recently I would say Swimfan. I love the obsession quality in that movie and would be lying if I said I didn’t watch it as soon as I found out I booked Rebecca in The House Sitter.

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TCS: As an actress, is there a specific role or type of character that you haven’t played yet but would really like to? 

This type of question is always really hard for me to pinpoint because with my career so far, I never saw the roles coming that I’ve been blessed enough to get the chance to play. Of course as an actor you just always want to play something that connects with people, even if it’s just to make someone laugh for two seconds. So really all I can say is I hope to be given the opportunity to just create new characters whatever they may be.

TCS: What do you feel is the hardest part of getting into the mindset of a character? 

I would say not having judgment on who you’re playing.


TCS: What different acting techniques are required when acting in drama and comedy? Which do you prefer? 

It’s always hard for me to pick my favorite because I love them both in different ways, but I love laughter and having the chance to make someone happy is such an amazing feeling, so I am going to have to go with comedy.

TCS: Can you share with us your most interesting set story?

My most interesting set story would have to be my role on Justified. I loved the character of Caprice so much when I read for her, but she was only supposed to be on one episode. The amazing team at Justified allowed her to come back a few more times this last season and it was just such an amazing experience to see a character grow and not know where the writers were going to take her.

Ashley-Dulaney-Justified

TCS: Describe for us how you created the 3Monkeys Theatre Company in Woodland Hills, California?

3Monkeys still holds a very special place in my heart. When I first moved out to LA I came in contact with a really amazing teacher who had a space and a small group of us sat down and found a play we wanted to do, so we created a company and made it happen. It was such a cool experience to be with something from the ground up and watch it take on a life of its own. I love theatre. I come from a background in it and it will always be my first home.

TCS: Can you tell us about any upcoming projects? 

My role on Workaholics starts airing this month. I will also be guest starring on an upcoming episode of Bones and later this summer will be on Stitchers on ABC Family.

About Frank Iacono

Frank Iacono - The Creative Spotlight

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Kick It Out: A Tribute To Heart

Written by: Frank Iacono

Kick-It-Out-A-Tribute-Band-Logo

Have you ever wished you could experience the masterful voice of Ann Wilson, the craftsmanship of guitarist Nancy Wilson, and the rest of the legendary Rock and Roll Hall of Fame group hailing from Seattle, Washington known as Heart? If so, then Kick It Out A Tribute To Heart, based in the Philadelphia, Pennsylvania and South New Jersey area, featuring long-time friends Sandy Hall and Susan Salmon is a must-see experience for you!

Kick It Out is a tribute band that was born out of a sincere respect, admiration, and love of Heart and their incredible and timeless music. As fans, all the members of Kick It Out have followed the Wilson sister’s careers since the early 1970’s. As musicians, the band feels passionately about performing Heart’s music with authenticity and integrity.

Kick It Out, a collection of seasoned musicians and performers experienced in both national and international music communities, is committed to providing all the power and adrenaline of a Heart concert while always staying true to the soul and magic of their unforgettable songs. For those eager “to keep the love alive”, it’s an experience guaranteed to leave audiences thrilled, emotionally engaged, and moved.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Sandy Hall, Susan Salmon, and Joe DeLuca from Kick It Out A Tribute To Heart and asking them a few questions about their musical influences, their career as a tribute band, their set list, and their past and upcoming performances.

Q&A Session

The Creative Spotlight: Can you introduce us to the Kick It Out A Tribute To Heart lineup and share with us how you decided on the band name?

Kick It Out: We were throwing around some Heart song titles as names and many of them had already been taken by other Heart tribute bands all over the country, so our guitarist Billy Salmon thought that Kick It Out would be a good band name. The song “Kick It Out” appears on the Little Queen album.

The Kick It Out A Tribute To Heart lineup features:

  • Sandy Hall — Lead Vocals
  • Susan Salmon — Electric & Acoustic Guitar, Mandolin, and Background Vocals
  • Billy Salmon — Electric Guitar
  • Mark Evans — Bass Guitar, Acoustic Guitar, and Background Vocals
  • Joe DeLuca — Keyboards and Background Vocals
  • Ritchie DeCarlo — Drums and Background Vocals

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TCS: So how long has Kick It Out A Tribute To Heart been playing together and how did you get started?

KIO: We were out performing during the Summer of 2009. I started talking to our original bass player Chris Hall and Jeff Gordon (former KIO drummer) who I have known since my teenage years and Susan Salmon (KIO guitarist) that I knew from Archbishop Ryan High School believe it or not about forming this band at the end of 2008. I believe we started talking about it after I saw Heart perform at the Susquehanna Center in Camden NJ with Journey and Cheap Trick. I thought…you know…I would LOVE to do a tribute to Heart and I know exactly who would be the perfect “Nancy”….Susan Salmon! Wow! I can’t believe it has been THAT long! I have always been and still am a BIG Heart fan. Moved and inspired by their music ever since I heard the album Dream Boat Annie. Ann and Nancy Wilson were a big inspiration and reason why I started singing professionally. It was the love of and connection to their music really. The music is challenging and vocally like a master vocal class. It takes a lot of stamina, power, and control to sing those songs for up to 2 hours.

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TCS: At what age did you become interested in music? And, who or what inspired you to pursue a career as musicians?

Sandy Hall: I was in grade school, like maybe 3rd grade and I fell in love with music. I remember singing Karen Carpenter songs, The Beatles, Elton John, The Who, Jefferson Starship, and of course HEART. I would say that Ann and Nancy Wilson, Pat Benatar, David Bowie, The Who, Led Zeppelin, The Pretenders, and Stevie Nicks all of them inspired me to purse music as a career.

Susan Salmon: I became interested in music at the age of 3. My mother was a piano teacher and she inspired me to pursue a musical career.

Joe DeLuca: For me, my love of music began when I was 10. I remember listening to my sister and brother’s 45’s of The Beatles, 3 Dog Night, The Doors, Motown, and etc.


TCS: Sandy did you think early on that you sounded like Ann Wilson or was it something that you discovered over time?

SH: Early on I actually felt and identified with Karen Carpenter’s tone and vocals in the alto/lower vocal register. Then when I started to really wail and rock out songs like Jefferson Airplane’s “White Rabbit”, Led Zeppelin’s “Black Dog”, and Bette Midler’s version of “When A Man Loves A Woman” from the movie The Rose…well then I really started to appreciate the female rock vocal and of course I started singing Heart songs like “Magic Man” and “Crazy On You” and I really did identify and connect to the upper range and power vocals of Ann Wilson. If you listen to those songs….you almost hear that lower warmer tone in the lower range and then the build up and jump to the full voice wailing. It was a combination of the Karen Carpenter tone and then some Robert Plant wailing in the upper range. It was challenging, yet very moving on a deep, deep low in the gut level kind of soul connection vocally. There is something really freeing when you sing in a strong full voice in that higher vocal register. Certainly there is an adrenaline high there. I like a challenge so naturally I felt that singing Ann Wilson’s songs would help me become a better vocalist.


TCS: Why do you guys think tribute bands have become so prominent in the past ten years or so? And, has Kick It Out A Tribute To Heart ever been criticized for being a tribute band?

KIO: Well, some artists like Queen, Pink Floyd, Genesis, Led Zeppelin are just not touring anymore or very infrequently and there is a desire in people to hear the music live in a nostalgic way and more frequently. You know recreate the feeling of that music that you fell in love with as a kid in a more intimate way….in a small venue instead of a large stadium in the nose bleed seats where you are looking at the artist over a big projected screen. Personally, I think people want to hear the music that they love live and in person and feel the connection to the music during a live performance. Tribute artists like Kick It Out channel the original artists during a performance in a smaller more accessible intimate level at a venue where they feel more connected to the artists and also at a more affordable cost as concert tickets are through the roof.

As for being criticized as a tribute band. No, Kick It Out has not been criticized for being a Heart tribute band. Although I know there is a school of thought out there that musicians should only perform their own music. My answer to that is that classical musicians in a way are playing covers and not their own original music and the very, very best are playing a piece as close to the original written music as humanly possible. So in a way that is what tribute artists do also. Ha!! And, I have to say that people do have a very high expectation of you when you put it out there that you are paying a tribute to what many consider the greatest female vocalist of this generation. That’s a lot of pressure actually. You can feel them checking you out and ready to put you down. I do my best to do a respectful tribute. Not an imitation. Of course, you want to recreate the experience for people so you do what you can to channel the original artists. A tribute is by definition an act of gratitude, affection, respect, and honor.


TCS: Let’s talk about the music for a moment. When you’re in a tribute band, obviously your music will be picked apart and compared to the original. So how did Kick It Out A Tribute To Heart sculpt its sound and its stage performance?

KIO: I think it comes very naturally for us. We all connect to the music and love it so playing it was easy even though the songs are challenging. When you love something you do your best to play it well. The stage performance is a combination of who we are and our own individual personalities with the understanding and intention of “channeling” the energy of Heart. You want to channel that energy and essence so that the audience can “feel” the songs as if they were at a Heart concert. But I do really feel that we all are infusing our own individual presence on stage in our performances. Again….it’s not an “imitation or impression” of Heart and their music …it’s a “tribute”….our tribute.

TCS: What do you guys feel is the hardest aspect of re-creating a Heart show?

KIO: For me it’s the stamina and power needed sing up to 2 hours during each show. It takes a lot of vocal control and lung power. I also feel that we would all agree that it is frustrating if you don’t have a good sound tech who knows the songs and they don’t turn up the guitars when they need to be up front and also for me it is essential to have good in ear monitor balance and mix as I depend on that to sing in pitch and not blow out my voice. If all that is in place…it’s a blast and not hard at all.

Kick-It-Out-A-Tribute-Band-To-Heart-Peforming

TCS: What do you feel sets Kick It Out A Tribute To Heart apart from other Heart tribute bands?

KIO: There is an aspect to my voice that has a similar timber and tone on these songs and power and energy on the high notes. Of course there is a visual resemblance that Susan and I have to Ann and Nancy. Additionally, Susan can actually play Nancy’s parts on both the guitar and mandolin whereas many Heart tribute bands don’t have that . She is a top notch musician. The band is made up of seasoned professional multi-talented musicians with excellent stage presence and high energy. Billy has that early Roger Fisher vibe going on too and is an excellent player and performer. Same goes for the other members, Mark Evans is a top notch pro all the way around, Ritchie DeCarlo, and Joe DeLuca also…pros with great attitudes.

TCS: Have you played with any other Heart tribute bands and if so what type of reaction have you received?

KIO: No. We have not.

TCS: How many gigs does Kick It Out A Tribute To Heart play annually and what and where are the venues in which you’ve performed?

KIO: We are a specialty act so we don’t play every week. On average we play about 10 to 12 good gigs a year. We don’t want to over saturate the area and Heart also is actively touring every year. We want to give people the music when they miss a Heart show or when they are not touring. All of us are also all involved in other music projects and we try and balance all of that out. We have played as far south at Virginia and north up to Boston and in between. We love outdoor music festivals, amphitheaters, casinos, and theaters like Delmarva Bike Week, Penny Pack Park, Sellersville theater, Scottish Rite Theater, Showcase Live in MA, Delaware Park Casino, Hollywood Casino, Wildwood Crest Concerts. In 2015, we played at the Burlington Amphitheater and La Costa in Sea Isle, New Jersey.

TCS: What are the most requested Heart songs at your shows?

KIO: The most requested Heart songs during our shows are:

  • ”Barracuda”
  • ”Crazy On You”
  • ”Alone”
  • ”Never”
  • ”What About Love”
  • ”Magic Man”


TCS: Has Kick It Out A Tribute To Heart ever performed internationally? And, if you could perform in any venue in the world right now, national or international, where would that be and why?

KIO: No we have not performed internationally. We would though for the right situation and venue. There is a great festival in Akron, Ohio called Lock 3 that would be awesome, perhaps a cruise like Monsters of Rock (MOR) which our bass player who is also a front man/writer, Mark Evans just played MOR with his original band Heaven’s Edge. We love big stages, big crowds…anywhere where there are people who love Heart music and where the stage and sound are professionals. Why? Well it is an unbelievable high to play to a huge crowd….the energy is infectious and we would get to travel and see the world.

TCS: Of the songs that Kick It Out A Tribute To Heart plays from Heart’s extensive library which are your most and least favorite? Equally, is there a song from Heart that you guys really love that is not included in the set currently? If yes, then why.

KIO” We love “Crazy On You” and “Rockin’ Heaven Down”. The song “Alone” is also great and very moving and powerful too. I don’t think that we picked up songs that we didn’t like. Then again, we love them all. Ha! I would love to do “Mistral Wind”. Very powerful, magical song we just have not had a chance to add it to the set yet. The great thing about this band is that we play these great songs that we love.

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TCS: Individually, what’s your favorite Heart song of all time?

SH: For me it is “Crazy On You” from Dreamboat Annie.

SS: It is really hard to choose a favorite. It switches all the time. Right now, the song, “How Deep It Goes” from Dreamboat Annie plays in my head. Before it was “Sylvan Song” and “Dream of the Archer” both from Little Queen. I like the more obscure songs that show a lot of Heart.

JD: I really like Heart’s “Who Will You Run To” from Bad Animals

TCS: As a collective group, the band, what has been the toughest challenge you’ve faced to date, and do you think it made you stronger as performers?

KIO: The toughest challenge is always with sound and mix. The outdoor shows can be challenging in that way as wind and weather can really affect how it all turns out. We try and go with the flow and do the best show we possibly can no matter the obstacles.

TCS: How do you market Kick It Out A Tribute To Heart songs, merchandise, and appearances?

KIO: To stay connected with our fans, we market our songs, merchandise, and appearances on:

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TCS: Has anyone in Kick It Out A Tribute To Heart met any of the members of Heart? And, how thrilled was the band when Heart was inducted into the Rock and Roll Hall of Fame in 2013?

KIO: We were thrilled of course! It’s about time they were recognized for their contribution to music as musicians and women! I (Sandy Hall) have met Ann and Nancy 3 times now. The first time was back in the 80’s when they came to Philadelphia on tour. I got to go back stage and meet them and hang for a while talking with Howard Leese. That was a really cool experience and a real spontaneous hang. I was so star stuck and shy and didn’t say very much to Ann and Nancy except “you are so great”. The last two times were recently during their organized VIP Meet and Greet thing before the show. During one of those two sessions both Susan and I met them together. They were nice.

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TCS: Besides Kick It Out A Tribute To Heart, if you could play a set with any artist alive or dead who would you choose and why?

SH: I would love to play/sing with Ann Wilson, Robert Plant, and John Lennon all were inspirational to me.

SS: Probably Jeff Beck. I love the feel of his playing.

JD: I would love to play to play a set with Tom Petty, Leon Russel, Joe Cocker, Alice In Chains, and Soundgarden.

TCS: What’s the short and long-term future look like for Kick It Out A Tribute To Heart?

KIO: We just want to keep doing what we are doing which is having fun playing songs that we love with great band mates who are also family and friends. We would love to do more of the larger spring/summer venues where the people go crazy for the music!

TCS: What advice do you have for new tribute bands trying to get established?

KIO: Do it because you love and connect to the music. The money is secondary and won’t always be there. Get a good agent or person in the band that books you in the right venues. Don’t over saturate your audience locally. Be very selective about what venues you play.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

The Creative Spotlight: 2015

Written by: Frank Iacono

2015-Spotlights

The end of the year causes us to reflect, and in this spirit, I thought it would be fun to recount The Creative Spotlight blog posts from 2015. When it comes to The Creative Spotlight, the goal is simple. Introduce readers to the best local and national musicians, artists, actors, business owners, motivational speakers, photographers, and other published authors. Consider The Creative Spotlight as the ultimate destination for unearthing a wealth of undiscovered talent, reading exciting interviews, learning helpful tips and tricks, and news that you can use…plus lots of great ideas for enriching your life and enjoying yourself.

As we welcome 2016, we want to make sure that you did not miss any of the 18 articles from 2015. This blog includes a complete, categorized list of The Creative Spotlight posts that were published in 2015.

January 2015

Marilyn Russell: Morning Show Host

March 2015

Chris LeGrand: Rolling Stones Tribute Band

April 2015

Neill Byrnes: Draw The Line Aerosmith Tribute Band

Shaun Benson: Actor and Director

May 2015

Carolyn Bennett-Sullivan: Author

June 2015

Dawn Botti: Singer and Songwriter

July 2015

Joanna Maria Morales Miarrostami: Artist

Sheila Brown: Summer Nites Bed and Breakfast 

August 2015

Travis Clark: We The Kings

Duffer’s: Restaurant and Ice Cream Parlor

Ages Apart: Alternative Rock Band

Jack Morey: Morey’s Piers

Derek Crider: Singer and Songwriter

September 2015

Everything Falls: Modern Rock Band

Aandra Bohlen: Business Coach

October 2015

Michelle Antonucci Smith: Zumba® Fitness Instructor

November 2015

Meisha Johnson: TV Personality

Karen Mansfield: Singer And Songwriter

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.