Written by: Frank Iacono
Dayna Steele is a radio and television personality, Texas Radio Hall-of-Famer, book author, an entrepreneur, business speaker, media strategist, a blogger, a member of the Screen Actors Guild, a mother of three children, the wife of a longtime NASA pilot Charles Justiz, and she calls many of the world’s top rock stars her friends!
As one of the top Rock DJ’s in the country, Dayna learned a lot from her famous rock star friends. She learned that the best of them have what she calls “Rock Star Principles of Success” that propel them to the top of their craft and ensure that they remain there. In fact, she learned so much that she shared those principles in her first book entitled “Rock to the Top: What I Learned About Success From The World’s Greatest Rock Stars”.
As a speaker, Dayna creates custom success strategies for student leaders, entrepreneurs, and business leaders across industries to help them build their stage for success. In fact, Readers’ Digest Magazine calls her “one of the 35 people who inspire us” and AOL says she is “one of the foremost experts on career networking”. Audiences consistently rate her as one of the best speakers they have ever seen.
As an entrepreneur, Dayna created the world’s most successful NASA space store and e-commerce operation, recorded hundreds of voice-overs for corporate clients and advised clients on their media, and established Smart Girls Rock and Operation National Anthem.
In this edition of The Creative Spotlight, I had the pleasure of conducting an in-depth interview with Dayna Steele and asking her a few questions about what first got her into the radio business, her prestigious career as the “First Lady of Rock,” her keynote speaking engagements, her overall passion for success, and her three books.
The Creative Spotlight: After graduating from John Foster Dulles High School you enrolled at Texas A&M University to study pre-med so what got you interested in a career in radio?
Dayna Steele: I graduated early from Dulles High School in Sugar Land, Texas at the young age of 16 and enrolled in Texas A&M University to study pre-med but soon realized it wasn’t for me so I changed my major to theater. On a dare from a disc jockey from Bryan, Texas, I tried out for the new student run radio station at Texas A&M University, KAMU-FM (90.9 FM), and thus began my radio career in 1977. After a few months, I moved to Top 40 WGAW in Bryan. Then in 1978, I left Texas A&M University early to pursue a career as a major market radio DJ. Over the next twenty-two years my name became synonymous with Houston radio.
TCS: During your illustrious career in radio, where you were best known as the “The First Lady of Rock ‘n Roll,” who was your favorite rock star and why?
DS: Sammy Hagar, for a myriad of reasons. He was always a great interview, funny, well-read, informed, he could talk about more than just himself, his show and his new CD. His manager became my go-to mentor early on and I learned so much about the business side of rock and roll. Both taught me much of what I use today in business – fulfilling the passions of the fans, continuing to learn and do my homework, networking and doing for others and, last but not least, always showing appreciation to everyone.
TCS: Where are some of the honors and awards that you received during your overall career?
DS: In 1988 I was named one of the “100 Most Important Radio Talk Show Hosts” by Talkers Magazine, in 1996 I was nominated as “Local Radio Personality of the Year” by Billboard Magazine, Readers’ Digest Magazine said I was one of the “35 People Who Inspire Us,” Successful Meetings Magazine called my presentations “A Pep Talk from the Deejay Booth,” and AOL Business described me as “One of the Foremost Experts on Career Networking.” These are all great honors and awards.
TCS: How thrilling was it to be inducted into the Texas Radio Hall of Fame?
DS: In November of 2011, I was inducted into the prestigious Texas Radio Hall of Fame honoring the years of achievement I had while rocking out on Houston radio. It was truly a thrilling experience.
TCS: Give us an overview of your first book published in 2008 entitled Rock to the Top: What I Learned About Success from the World’s Greatest Rock Stars and tell us about how you got Gene Simmons, the co-founder of the legendary band KISS and your friend, to write the book’s Foreword?
DS: I spent years traveling the globe and interviewing countless bands and rock stars like Mick Jagger, Ozzy Osbourne, David Bowie, Bono, Billy Idol, and ZZ Top, …to name a few. From the great music and insights bestowed upon me by these rock legends were what inspired Rock to the Top: What I Learned About Success from the World’s Greatest Rock Stars. The book features great lessons and great stories. Minus a few I’ll never tell . . . or can’t remember. It was the ’80s after all!
As for Gene I love his reality show, and he’s really successful at what he does. So when I thought about doing this book, which combines business with rock and roll, I knew he had to do it.
TCS: When we met during the Vocus User Conference 2012 at the Baltimore Marriott Waterfront in Baltimore, Maryland you spoke about four principles that every rock star in any business all share in common so for the benefit of The Creative Spotlight readers can you please elaborate on them by sharing some examples citing real-life rock stars?
DS: What I discovered being around some of the top rock bands such as The Rolling Stones, Van Halen, KISS, and Def Leppard, I noticed that the rock stars in any business share four Rock Star Principles of Success. It is so much more than talent than makes you a rock star in anything you do. You must have these four principles:
- Passion – You must have a true passion for what you are doing.
- Knowledge – You must strive to learn and educate yourself.
- Networking – you must build relationships. Relationships are everything. Listen and do things for others unconditionally.
- Appreciation – You must be gracious in everything that you do. Reward others for a job well-done.
TCS: What is the one message you want to convey to someone attending your public speaking engagements?
DS: Everyone and anyone can be a rock star at whatever you do in whatever industry. You just have to do the work it takes to be a rock star. And most people don’t want to do that. That’s why rock stars stand out.
TCS: Tell us about Dayna Steele’s Eleven Rules Of Business?
DS: My eleven rules of business are:
- Always let people know what you want or need, they can’t read minds.
- Failure is not the end, it’s a learning opportunity.
- Read everything you can get your hands on.
- Have a mentor.
- Google yourself or your product / company on a regular basis.
- Be able to say what you do in one compelling sentence.
- Return emails and calls promptly even if it’s just to say you are busy and will get back at a later date.
- Send handwritten thank you notes.
- You can’t spend it if you’re dead, take care of yourself.
- Give leads to others without expecting something in return.
- Whatever you do, do it because you love it, not for the money. The money will follow…
TCS: Tell us how someone can learn how to pitch their idea in just 10 seconds?
DS: Let him or her know what is in it for them, how you will do just that and what qualifies you. “A company with excellent customer service will succeed.” I show these companies how the world’s greatest rock stars do this after watching them up close for over twenty years.
TCS: Tell us about the concept behind your second book released in July 2012 entitled 101 Ways to Rock Your World: Everyday Activities For Success Every Day?
DS: Essentially, the search for success is similar to the quest for the elusive Holy Grail: many want it but don’t know where to find it, how to achieve it, or even where to start. In 101 Ways to Rock Your World: Everyday Activities For Success Every Day, I provide useful and motivating tips to help people get started on everyday success with simple everyday activities. Your success story begins with setting a strong foundation and creating a personal brand. You create or start both by habit, consistency, reliability, and creativity every day. Tips include such habits as waking up early, paying attention to the news, stretching, eating a good breakfast, dressing for the job you want, having a plan for the day, and picking one thing you want to accomplish each day. This inspiring and easy-to-follow guide provides the tools people need to become the success they envision.
To start changing your life…one tip at a time, please visit: http://www.yourdailysuccesstip.com/dayna-steele/.
TCS: What is your website address and have you embraced Social Media to promote your business; your books, your appearances, and yourself?
DS: My website address is DaynaSteele.com. And, yes I’ve embraced all avenues of digital media in order to develop and shape my brand as well as promote the business, books, and speaking engagements.
To discover more, please visit the following:
- Dayna Steele Website
- Daily Success Website
- Contact Dayna Steele
TCS: In today’s highly competitive marketplace how important do you think Social Media is from a personal success perspective?
DS: If you are not using Social Media today, it is considered the new form of illiteracy. Seriously!
TCS: Nowadays what does an average workday for Dayna Steele consist of?
DS: An average workday consists of the following:
- Write Success Tip
- Give a Student a Computer
- Work on Book
- Play Golf
- Drink Wine
- Love Family
- Fall Asleep
- Start Over
TCS: Tell us about your latest book released in October 2013 entitled On the Golf Course: 101 Ways to Rock Your World?
DS: On the Golf Course: 101 Ways to Rock Your World, co-authored with PGA Pro Aram Hudson and Cathy Arroyo, offers great tips, quotes, and advice for golfers of all levels to improve their game immediately. The book is filled with humorous anecdotes, illustrations by Tim Griggs, and snappy narrative. It encourages future golfers, helps build confidence in new golfers, and reminds seasoned players that golf is, above all, a game-and a fun one!
TCS: In your career, you’ve been a radio host, entrepreneur, and a public speaker. So how did you find the transition to writing? Was it difficult to write?
DS: I am an anal-retentive list maker. So I started with a list of what stories I wanted to tell and what lessons I learned from those stories. Then I just set aside time each day to write. Some days, I couldn’t type fast enough. Other days, I just stared at the screen or organized my notes. Once it started to take shape, the excitement and desire grew.
TCS: Share with us some of the background details surrounding your give-back initiative called Smart Girls Rock that you created in 2002?
DS: It was originally started to encourage girls to pursue science, technology, engineering and math (STEM). Recently, I realized many high school students are giving up when they have to access technology at home – something many of us take for granted. And the lines are usually too long at the school library to wait to access a computer. A Google Chromebook is only $215 including tax and shipping. I literally know hundreds of people who can afford to donate one of these. In just the first two weeks, we had ten Chromebooks to give to students.
To learn more about the Smart Girls Rock initiative, please visit: http://www.yourdailysuccesstip.com/smart-girls-rock/
TCS: If you weren’t a radio and television personality, entrepreneur, business author, and keynote speaker, what would you most like to be?
DS: Golfer 🙂
Books by Dayna Steele
Why Should Your Company Hire Dayna Steele?
Rock and roll spans generations and industries, and Dayna Steele’s presentations resonate with any audience at any level. Dayna takes your desired objectives and combines them with her personal pictures and stories from the greatest rock stars in the world to provide the audience with lasting and entertaining takeaways that will help grow your businesses.
Dayna’s event topics include:
- Business Communications
- Social Media
- Small Business
- Great Achievers
About Frank Iacono
Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.
Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.