Everything Falls: Modern Rock Band

Written by: Frank Iacono

Everything-falls-band

Everything Falls burst onto the Washington D.C. metro rock scene in early 2012, touring for their debut EP Fight From Within. Fast-forward to the summer of 2015, and Everything Falls is set to release their sophomore EP Through The Storm. The new album is a collection of songs that front man Aaron Linkous wrote while touring in 2012 and in the years after while the band was relocating from Washington D.C. to northern New Jersey.

Throughout 2011, Everything Falls was just getting things started. After bringing Mike Smith on board to play bass, the duo eventually ended up working with Producer Scott Robinson at his Sonic Sweets Recording studio in Beltsville, MD. What was born there would be the band’s debut release, Fight From Within. It was released in November of 2011 and included their first mainstream hit, “Sorry To Say.” The video for “Sorry To Say” was featured on national media outlets such as Blank TV, Pure Grain Audio, The Cool TV, and Renegade Radio. In addition, Hard Rock Café, Planet Hollywood, Gold’s Gym, and Royal Caribbean Cruise Line chose to promote the single. The song was also used by nationally televised and British-based professional wrestling program, UK Wrestling Experience. Other notable hits off of the album were the singles “Come On” and “Everything That You Wanted.”

In late 2012, Everything Falls continued their promotional tour for the EP, and ultimately landed an interview with The Real Radio Show in Long Island, NY. As the band gained momentum, new opportunities presented themselves, and Linkous eventually made the difficult decision to relocate the band to the New York City metro area.

In 2013, rebuilding of the band started. Kenny Sheldon, the new lead guitarist who was discovered at one of the many auditions held in the summer of 2013, quickly found his niche within Aaron’s songs. Unfortunately, it would be another two years before the band would be fully completed, with the lineup changing several times over. In early 2015, two additional band members were brought on board just before heading into the world-renowned Barber Shop Studios with Producer Brody Greif.

Comprised of Aaron Linkous, Kenny Sheldon, Danny Rojo, and Matt Regan. Everything Falls is weathered, but not broken. “Everything Falls has accomplished a lot up to this point, but we still have so much room for growth,” said Linkous. “We’re hungry to break into the regional scene and to make our live show something that fans are lining up to see. I believe that our new EP was appropriately named. After everything that it’s taken to get back to this point, it definitely feels like we’ve been through a storm. Fortunately, that storm forged a new path for our sound and helped to solidify who we are as musicians. We’re extremely proud of our sophomore EP, and we believe the fans will agree that it was worth the wait.”

In this edition of The Creative Spotlight, I had the pleasure of interviewing Aaron Linkous, Kenny Sheldon, Danny Rojo, and Matt Regan of Everything Falls and asking them a few questions about their musical influences, their songwriting and recording process, their upcoming tour schedule, and their new EP Through The Storm.

Q&A Session

The Creative Spotlight: How did you come up with the band name Everything Falls?

Aaron Linkous: My wife, Mandy, and I share a love for hiking to waterfalls. As Mike Smith, a bassist and the first person I got to join the band with me back in 2010, and myself were toying around with many names I started to think about all of the cool waterfall names I’ve heard and seen over the years. So, I naturally just started putting different words in front of “falls” and I ended up with Everything Falls. It sounded catchy, so it stuck as our band name ever since.

Everything-Falls-Logo

TCS: For the benefit of those who are not familiar with Everything Falls, how would you describe your musical genre?

AL: I would describe our sound as modern rock and maybe a bit of 90’s alternative. We’ve been compared to Stone Temple Pilots, Metallica, Breaking Benjamin, and a host of other bands, but we have a unique and fresh sound that sets us apart from all of those bands. The band originally started in Rockville, MD in 2010. We recorded our first EP Fight From Within throughout 2011 with producer Scott Robinson at his Sonic Sweets Studio in Beltsville, MD. We released that EP in December of 2011 and toured regionally throughout 2012.

TCS: Can you introduce us to the Everything Falls lineup and tell us what each person in the band does?

AL: The Everything Falls band lineup consists of the following (shown below left to right):

  • Matt Regan – Drummer
  • Kenny Sheldon – Lead Guitarist & Backing Vocals
  • Aaron Linkous – Lead Vocalist & Rhythm Guitarist
  • Danny Rojo – Bassist & Backing Vocals (former bassist Amriel Kissner is shown in pic)

Everything-falls-theband

TCS: How long has this current lineup of Everything Falls been playing together and how did you all get started?

AL: This current lineup is fairly new. Danny just came on board about a month ago. We went into the studio with a different bassist (Amriel Kissner), but Amriel was not interested in touring. Matt came on board in January of this year. He came in as we were prepping for our newest EP Through The Storm. He is a long time friend of Kenny and we had been talking about possibly having him out to a practice to see if he would be a good fit for the position. After the first practice I was certain that he was the man for the job. And, Kenny has been with me almost two years now. I landed him in the first round of auditions that I held in July of 2013.

Initially, I thought that I was going to be able to pull things together rather quickly upon moving to New Jersey from Maryland. I’ve been in this situation a few times over my musical career with moves from Blountville to Nashville, TN; Nashville to Rockville, MD; and Rockville to Springfield, NJ, so I knew exactly what steps I needed to take in order to arrange everything. Unfortunately, after Kenny came on board things slowed down rather drastically. I had taken on a 3rd shift job and between it and needing sleep I just didn’t have the time necessary to run the band properly. That all changed after I decided to leave that job late last year and to make music my sole career. Since then the lineup has been finalized, we’ve recorded Through The Storm and shot a video for the lead off single “Let It Go (Enemy)”, and are now gearing up for regional touring in the very near future. It’s taken some time to pull everything back together, but I feel that we have a very solid lineup now.

Everything-falls-performing

TCS: Can you describe for us the song writing, studio recording, and video production process behind the lead single “Let It Go (Enemy)” from Through The Storm?

I began writing “Let It Go (Enemy)” in mid-2012. I wanted a song with a little more power to it. Something that would truly rile a live crowd up. In the studio we stuck to that live feel. We didn’t spend time tweaking every little strum on the guitar or on the drums. It was the feeling of the song that we were after and I believe we achieved that driving beat that just calls out to all of the head bangers out there. We recorded bass and drums simultaneously together. Followed with myself cranking out the rhythm tracks. We followed it up with lead guitar and vocals. It’s polished, but not overly polished and you can still sense that original energy that I imagined the song would have from the moment I started writing it. The making of the video was much the same. We planned out an excellent storyboard, but some things we did tweak on the fly. It was a rather large shoot as I think the whole video has around 15 separate actors or musicians in it. Not enormous or anything, but a rather large undertaking for an indie band that’s trying to keep to a budget. Ultimately, it turned out extremely well and I believe the audience will enjoy it upon its release. No date has been firmly picked just yet, but we’re shooting for around three weeks after the album hits the market.

 

TCS: From a song writing, studio recording, and accompanying music video perspective, can you share with us some of the background surrounding the second single from Through The Storm entitled “Daylight Takes The Dawn”?

I wrote “Daylight Takes The Dawn” (DTTD) back in 2012. It was always meant to be that song about an artist on the road missing his family. I pictured the cold weather and the long days of being away from the people that I love the most. Hopefully, most people will say that I sold that idea.

The recording of DTTD took place at Barbershop Studios in Hopatcong, New Jersey. You can find video of us actually tracking the song on our Facebook page. Quite a funny video! We had a blast though and tried to really sink our teeth into this song. It’s definitely a stand out track from our sophomore CD Through The Storm.

The video for DTTD was filmed, directed, and edited by the TV/Film department at DeSales University in Center Valley, PA. The video was filmed on location at DeSales along with home scenes shot at mine and my wife’s current Townhouse in NJ. We simply stuck to the storyline conveyed in the song and tried our best to make it as realistic as possible for the audience. The weather even helped out nicely here in NJ by dropping some snow on the ground just in time for the filming. We had a wonderful team assigned to the project and we couldn’t be any prouder of this video. Everyone should check it out if they haven’t already! Also, share it like crazy on your social platforms!!! We truly need everyone’s support.

 

TCS: Aaron at what age did you realize that you wanted to be a musician?

AL: I always sang when I was younger. If I didn’t have the lyrics to a song, then I’d sit down with a piece of paper and listen to the song over and over until I had all the lyrics. It was a hobby of mine I guess, but it helped me later on when I started writing songs. I picked up the guitar at the age of 12. My best friend at the time played guitar. When I would go to his house he was always playing, so it became kind of boring just watching him play and I figured I should probably learn to play too. I played in a high school band. We played around my hometown at middle school dances, local festivals, we even played a wedding reception once. I was probably 18 though when I realized that music was something that I was very passionate about and that I wanted to pursue. From there I put myself through college at MTSU where I majored in the recording industry program. MTSU is one of the top recording programs in the country. I believe it was something like only 52 candidates made it into the program every semester. So, you started out with massive classes and by the time you were at the end of the program there might have been 15 people per class. I specifically put myself through that program because I wanted a career in music.


TCS: As a band what famous musicians do each of you admire and how have they influenced you both individually and collectively?

AL: I’m definitely a huge fan of 90’s music. The first rock band I really listened to was Live. From there I listened to Green Day, Bush, Nirvana, Stone Temple Pilots, Soundgarden, Metallica and so many others that I’d be naming them all day. Once I was in high school I started listening to a lot of Lynyrd Skynyrd and Creedence Clearwater Revival. I was actually nicknamed “Little Fogerty” because a lot of my fellow classmates thought I sounded just like John Fogerty. I was asked by teachers and students to sing in the middle of class and even in the middle of lunch one day. One of my football coaches was talking to another teacher about my singing and my coach said, “go ahead and sing for him.” I was a little hesitant, but did it anyways. The whole lunch room went silent and they just started listening to me sing. That was pretty cool and I think to this day that CCR and Fogerty has made my voice what it is. From there, I listened to bands like Lifehouse, Three Doors Down, Three Days Grace, Nickelback, Theory of a Deadman, Seether, Breaking Benjamin, Matchbox 20, and the list goes on. Every one of these bands taught me something about songwriting or writing lyrics with great imagery. I didn’t just listen to these albums I studied them.

Kenny Sheldon: When I first started playing guitar, I was heavily influenced by Live, and Metallica. Over the years my musical tastes have evolved, and I have Frank Zappa to thank (indirectly) for two of my essential developmental influences on guitar: Trey Anastasio (Phish), and John Petrucci (Dream Theater)…both of whom regard Zappa as a major influence of theirs.

Danny Rojo: Jaco Pastorius as he inspired me to play bass. I was playing guitar and clarinet, and the first moment I heard Pastorius playing bass, I decided the bass would be my signature instrument for the rest of my life, because of his sound, energy, and performance. Equally, I would say Eddie Van Halen because as a musician, I always admired innovation. I believe he’s the most innovative rock musician. He discovered sounds on the guitar that no one ever knew how to make before.

Matt Regan: For me, Mike Portnoy (Dream Theater), Brad Wilk (Rage Against The Machine), David Silveria (Korn), Chad Sexton (311), Matt Cameron (Soundgarden), Jeremy Taggart (Our Lady Peace), and Jose Pasillas (Incubus). I grew up playing along to all of these drummers and they’ve helped influence much of what I play today. Portnoy introduced me to drumming with a double bass drum pedal.

TCS: Can you describe for us the Everything Falls song writing, recording, and video production process behind the song “Sorry to Say” which appeared on the EP Fight From Within?

AL: I wrote the song “Sorry To Say” when I was 18. It’s a song that I’ve played and recorded with my band Linkous in Nashville and with Everything Falls. So, this song has been a standard song for me for almost 14 years now. I recorded the song with producer Scott Robinson at his Sonic Sweets Studio. On the track I played rhythm guitar, bass, and sang lead vocals and harmonies.

The video production was done by Taylor Morden and Joe Mach. They also did all of the set design. The storyline was created by my wife Mandy Linkous. We hired 3 individuals to be a part of the video. Nic Detorie played the lead actor along with our female lead Brittany Martz. Tara Brown was our second female actress. We shot the video over two days at a warehouse in Falls Church, VA. It was actually where Mike Smith and I worked. Our boss suggested and allowed us to use the space, which was a tremendous help. Taylor and Joe did an outstanding job with the production and I’ve been very proud to show that video to anybody and everybody that I can.


TCS: What types of guitars, drums, and other musical equipment does Everything Falls use?

AL: Mesa Boogie Dual Rectifier through a Marshall 2 x12 cabinet. I have three guitars: White-Gibson SG, Black-Gibson Les Paul Studio, and a Red-PRS SE Singlecut.

KS: Guitars: PRS Custom 22 Artist Series, Jackson RR3 Rhoads V (mods: Seymour Duncan neck/bridge pickups), Epiphone Les Paul Standard (mods: Seymour Duncan neck/bridge pickups), Ibanez AF75 hollowbody. Amps: Hughes & Kettner (head), Marshall (head), Crate (cab), Orange (cab). Effects: MXR, BOSS, Ibanez, and BBE pedals.

DR: Custom-made Warwick Streamer Deluxe 5-string, a Fender Jazz vintage 1978 bass and a fretless Fender Precision 1976 bass. I use a Mark Bass head and cabinets (endorsed), EBS pedals (endorsed) and Audix microphones (endorsed).

MR: 5 piece Pearl Export Pro series with a Pearl Eliminator Demon Drive double bass pedal and Pearl Eliminator high hat. Cymbals are a mix of Sabian AAX Omni ride, O-Zone splash, and Omni crash. Sabian HHX china, crash, Paiste splash. Sabian high hats and a Sabian Portnoy Mini Max Stax splash and China kang.

TCS: Personally, one of my favorite songs originally off of the EP Fight From Within is the track called “Everything That You Wanted,” so can you share with us the meaning behind it?

AL: I wrote the song “Everything That You Wanted” around 2006 while living in Nashville. I was in college at the time and had been married for a little over a year to my wife. I think at that time I just felt like there was nothing that could stop me from accomplishing what I wanted in this world. So many times people had told me that it’s just a dream and that you’ll never be able to amount to anything in the industry. Or, that you’re crazy for even trying to do this. To be told that you’re not good enough or the many discouraging things people say. Even my own thoughts were sometimes the enemy because I would start to listen to what people had said. This was my answer back to all that negativity and I think it resonates with a lot of people.


TCS: What do you think separates Everything Falls from similar bands and keeps you guys motivated to continue as a group?

AL: From what most of our fans have said, it’s our songwriting. They have told us that they instantly realized this wasn’t just another garage band. The last EP sonically sounded amazing as well thanks to Scott Robinson. That has definitely catapulted us out there.

I’ve approached this band kind of like a solo artist and I’ve built this band around my songs and my voice. It was necessary for me to set things up that way because I have had to move several times and may still have to in the future due to my wife’s job. It’s been a blessing in disguise though because this design has allowed me to grow my sound and given me flexibility to maneuver the many pitfalls that you run into in this industry.

TCS: Can you describe for us the song writing and recording background with the song “Come On” which also appeared on the EP Fight From Within?

I wrote “Come On” in 2008 I believe. I wanted to get a bit of a party song going, so I started out with the riff you hear in the beginning of the song. I started mumbling some words and “Come On” just naturally fell into place. Once I had the chorus I wasn’t quite sure what to do with the verses, so I imagined a bit of a bar scene. When I finished it was basically a story about a woman every guy was trying to hit on, but she only had eyes for me. Producer Scott Robinson also recorded “Come On” at Sonic Sweets. It featured Mike Smith on bass, Evan Louis on lead guitar, and Jeff Miklaszewski on drums.


TCS: In what ways does Everything Falls market band appearances, sell merchandise, and stay connected to your fans?

Our email newsletters are our number one way to keep up with our fans. You can sign up by going to our ReverbNation page or through the widget on the home page of our website. There are monthly giveaways and sales that you will not hear about elsewhere. Additionally, we have an online store our fans can access through our website http://www.everythingfallsband.com.

To stay connected with Everything Falls, please visit the following:

TCS: Take us behind the scenes in the making of your sophomore EP entitled Through The Storm. What was your favorite part of its production and the most challenging from an artistic perspective?

AL: The tracking for the album was done in February of this year at the beautiful Barber Shop Studios in Hopatcong, NJ (Breaking Benjamin, Chad Smith, Warren Hayes, The Pretty Reckless, and a host of other greats have all recorded there). We spent three days there with producer Brody Greif. The studio was right on lake Hopatcong and at the time the lake was completely frozen over with snow all around it and it was a gorgeous view to take in every morning before we started tracking.

Honestly, I think everyone in the band has a different idea of what was the best part of production. Personally, my favorite is always tracking vocals. It’s that point when I get to hear everything finally coming together. One of the most challenging aspects that we had to deal with was maneuvering around the weather. I believe it snowed two out of three days that we were there. I think the second morning we showed up and the temperature was just above single digits. Not the best weather to load in a bunch of gear. Once we were at the studio we were working for 12-13 hours solid. In the end, everything turned out very well though and I strongly believe the fans are going to be thrilled with the new EP. The staff and interns were all very helpful and did an amazing job at Barber Shop. The studio manager Ryan Barber was a pleasure to work with as well.


TCS: Is there a particular venue that Everything Falls has always wanted to play? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?

AL: Madison Square Garden in New York, but I’d also love to play at The Ryman Theatre and Riverfront Park in Nashville, TN. I would love to play alongside bands like Breaking Benjamin, Staind, Metallica, Three Doors Down, and Shinedown.

KS: In New York, I would love to perform at Radio City Music Hall or the Beacon Theatre. In Boston, I would love to play at the Orpheum Theatre or the House of Blues. However, the venue I would most like to play, which I consider to be the Holy Grail for all musicians who live, or have lived in Boston is Fenway Park. I’ve seen Paul McCartney, Phish, and Dave Matthews Band there. Every show there had an amazing vibe, and because I played baseball from T-Ball to high school, it had another intangible layer of sentimentality for me. So, I would most like to play a show at Fenway Park, opening (if not co-headlining) for The Dropkick Murphys. The energy in that place, for that band, in Boston…it must be absolutely bonkers! Out of control insanity that I would love for us to be a part of!

DR: For me, it would have to be either Wembley Stadium or Madison Square Garden. And, I would love to be up on that stage with Dave Grohl, Lzzy Hale, Eddie Van Halen, and Stevie Wonder.

MR: Alongside Rage Against The Machine at Woodstock.


TCS: What famous song do you wish you had been credited with writing and performing?

AL: That’s a tough question! I can think of a ton of great songs that I wish I had penned and performed. I would have to say “Unchained Melody” by the Righteous Brothers. That’s hands down one of the most beautiful songs ever written in my opinion.

KS: I find myself saying “Bohemian Rhapsody” whenever I’m asked this particular question. I mean, how can you not wish you wrote the greatest song in rock and roll history? As for performing it, even though Queen didn’t play the middle section, I’ve always wanted to perform the song in its entirety!

DR: Van Halen’s “Running with the Devil”.

MR: Pink Floyd’s “Comfortably Numb”.

TCS: What does the short and long-term outlook look like for Everything Falls?

AL: Short-term: We release our new EP. The leadoff single for the EP will be “Let It Go (Enemy)” and the video will be out shortly after the release of the album. We’re also in rehearsals right now to gear up for touring (no dates announced yet).

Long-Term: We hope to put out at least four singles from this EP all with their own video. We also intend to be back in the studio around the first of next year to start working on another EP.

Booking Everything Falls

For booking information, please contact Aaron Linkous via email at everythingfallsband@gmail.com.

Song List on Through the Storm (2015)

Everything-Falls-Through-The-Storm

  1. “Let It Go (Enemy)”
  2. “This Time”
  3. “Burn”
  4. “Breaking Free”
  5. “Daylight Takes the Dawn”

Song List on Fight From Within (2011)

Everything-Falls-Fight-From Within

  1. “Sorry To Say”
  2. “Come On”
  3. “Everything That You Wanted”
  4. “Understand”
  5. “Dying Day”

About Frank Iacono

Frank Iacono - The Creative Spotlight

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

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Aandra Bohlen: Business Coach

Written by: Frank Iacono

Aandra-Bohlen-Header

Ever thought you’re not good enough, wondered if anyone would ever pay for what you offer, and are scared out of your mind to take big risks in your life? If you have then Aandra Bohlen is the right prescription for your state of mental health. Aandra will boost your confidence and clear your mindset so you’ll have what it takes to start and run a successful business.

Aandra is a 6-figure (soon-to-be 7-figures) Entrepreneur, Business Consultant, and Certified Empowerment Coach who’s not afraid to ask tough questions. Whether you’re an aspiring entrepreneur, nine to fiver, or seasoned entrepreneur, she helps business owners cultivate grit, clarify their ideas, set boundaries, and bust limiting beliefs so they can create, awaken, or maintain the business and lifestyle of their dreams.

Aandra is extremely passionate and highly energetic. Her enthusiasm is infectious and she helps clients create a balanced, healthy, passionate, and purposeful life. She finds creative ways for clients to share their passions and live the kind of lifestyle that doesn’t require them to give up freedom for money. She understands and respects that everything that her clients need is already within them. They just sometimes need the support of a consultant or coach to help draw it out.

So, if you’re prepared to go full-speed in your life and biz then you need to contact Aandra Bohlen today. Aandra provides telephone coaching services, holds classes and workshops, and offers entrepreneur tips, tricks, and other information through her website and social media avenues such as Facebook and Periscope.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Aandra Bohlen and asking her questions about her career, her Biz B.A.B.E community, her Craft Camp, and her upcoming speaking engagements.

Q&A Session

The Creative Spotlight: For the benefit of those who may not be too familiar with you or your work, please describe for us your overall career at a glance?

Aandra Bohlen: I’ve worked with aspiring and new entrepreneurs for the last 8 years working with them on the basic fundamentals to launching a business but mostly incorporate my coaching into the sessions by working with my clients to remove the resistance, cultivate confidence, and bust limiting beliefs that are standing in the way of launching their business.

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TCS: What would you say are the major similarities and differences between working with individuals and/or companies as a consultant and a coach?

AB: I actually don’t work with companies. I work with solo and soulful entrepreneurs who are ready to own their power and activate their gifts within to be of service to the world through their business.


TCS: What personal qualities do you feel that you bring to the individuals and/or companies that you work with that helps them develop into successful entrepreneurs?

AB: The greatest gift I bring to my clients is the intuitive ability to help them clear the blocks that are holding them back from launching their business. In reality, many aspiring entrepreneurs lack the skills, but that can be taught. What really holds them back is the WILL to see themselves as the entrepreneurs they aspire to be which is where I come into play. I am gifted in helping them build while breaking down and break through to their own gifts within.

Aandra-Bohlen-Freedom

TCS: Tell us about what you mean when you say it all starts with grit?

AB: GRIT is the success trait that is going to distinguish and develop the mental toughness required to be a successful entrepreneur. To be “gritty” means that you are willing to see your goals through LONG TERM, that your spirit can not be shaken in spite of the fears, obstacles, or setbacks. It essentially is saying that you have a GROWTH mindset vs. a FIXED mindset. I love talking about grit because in my experience it is the ONE indicator that is shared by some of the most successful entrepreneurs out there. From Oprah Winfrey to Gary Vaynerchuk they possess GRIT; courage, passion, delayed gratification, resilience, and guts.

To find out how gritty you are you can download the FREE guide to grit and take the test at http://aandrabohlen.com

Aandra-Bohlen-Grit

TCS: Please describe how aspiring entrepreneurs typically get tripped up in stop-start cycles.

AB: This is a cycle that I myself have found myself in. It’s not just exclusive to new entrepreneurs. Even the most successful entrepreneurs can find themselves feeling stuck or spinning but they quickly remember and move themselves through any fear, resistance, or confusion. Let’s face it, to own a business requires a hell of a lot more than intellect. It requires courage and confidence. Yet so many doubt themselves, lack the confidence, and struggle with discovering how they really want to show up in their business. This is where they start, then stop, then start, then stop again… They get in their own way. I specifically coach clients on how to stop the vicious cycle by first TELLING THE TRUTH about what it really is that is creating the “stop” in their journey to becoming a business owner. And let’s face it, this is NOT for everyone. Right now, it’s alluring. Everyone wants to be their own boss, but very few have what it takes. By working with me, I focus on helping clients develop and strengthen the characteristics that will need to be in place in order to own a business.


TCS: Provide us with some details concerning your four week group coaching Craft Camp that takes participants from refining to shining?

AB: This camp was created in response to many Periscope viewers saying they had no clue what their business point of view was and couldn’t clearly articulate WHO they serve and how to serve them. This is a group coaching program where I take the clients through identifying their core message, gaining clarity on who they truly want to serve, and developing their first of offer and how to present this offer to the marketplace. This essentially is helping them develop the foundation of their business. I’ve decided to beta-test this with the first wave of students which began on July 16, 2015 and the next wave began on July 30, 2015.

To stay connected with me and discover any future opportunities to take this course, please join my Biz BABE Facebook Mastermind group at http://aandrabohlen.com/joinbizbabes.

Aandra-Bohlen-Social-Media

TCS: Can you please provide us with specific details about your Biz B.A.B.E community?

AB: Biz B.A.B.E.S is a private FREE non-spammy mastermind community I’ve created on Facebook to bring bold, ambitious, beautiful entrepreneurs together who are ready to soar. Think of this group as a band of like-minded souls who want to position themselves where they are emotionally and spiritually walking their authentic, passionate, and profitable entrepreneurial path alongside other BABES. I’ve made it my mission to provide expert business advice, mindset support, peer support and exclusive mentorship from me, a six-figure business owner who has made it my mission to help other entrepreneurs achieve high levels of success. For now, this is a free group. However, because of the value that is given and the time I spend interacting with the group, it may at some point be even more exclusively available through a membership based entrance fee. So if you want to come on… come now!

Aandra-Bohlen-Biz-BABES

TCS: Tell us about the most exciting personal leadership productivity keynote speaker event that you’ve participated in? And, are there any upcoming keynote speaker engagements we should know about?

AB: The most powerful personal leadership group I participated in was with John C Maxwell on the 21 Laws of Irrefutable leadership. I am currently opening myself up to begin speaking with my first engagement set for October 17, 2015, in Tempe Arizona and the Spirit of Business Conference at Southwest Institute of Healing Arts.

For more information or event registration, please contact me 480-944-9244.

TCS: In what ways do you market your business, speaking engagements, and stay connected to your audience?

AB: I market my business, upcoming speaking engagements, and stay connected with my audience via the following vehicles:

Aandra-Bohlen-Straddling

TCS: As a Business Consultant and Certified Empowerment Coach, what has been the toughest challenge you’ve faced to date, and do you think it made you stronger as instructor and mentor?

AB: The greatest challenge I’ve faced to date was in re-identifying who I really wanted to serve. Just as I coach many entrepreneurs to claim who they serve, I found myself serving aspiring entrepreneurs who were eating up my help and support but weren’t taking the opportunity to grow themselves, thus their business seriously enough to actually invest in themselves through my courses and private coaching offerings. As a result, I recognized that my ideal client profile will evolve as I continue to evolve, thus I need to follow my own advice and continue to refine this as I’m clarifying who the best fit is for me. So while I still work with entrepreneurs I now will work with any entrepreneur whether they are new, aspiring or slightly seasoned who recognizes that they are stuck, stalling, or spinning in the gap and need me to help them up level and push themselves through the knothole, thus the gap to get to the other side of it.

TCS: Can you share with us a time when the training or coaching you delivered resulted in significant bottom line results for an individual and/or company?

AB: Because most of my coaching is mindset there are a ton of victories I can share when my clients are stuck in a space of inactivity and spinning. The bottom line for them is STARTING and that in itself is a success! Most recently one of my clients who was playing small in their business, as a result of our time together with my coaching/consulting they increased their prices and are now set to push through the first level of six-figures this year!

About Frank Iacono

Frank Iacono - The Creative Spotlight

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.