Written by: Frank Iacono
Beyond Today, a hard rock band, started with Guy Johnston, Cory Burke, and Tony Trujillo in June of 2013 in the Lewiston, ID & Clarkston, WA valley areas. Within just a couple weeks of beginning the project, Beyond Today had already written a handful of songs that were ready to be recorded. They chose Amplified Wax Recording Studio in Spokane, WA as their production destination.
Beyond Today completed recording their debut EP in just 2 days. Once they finished the process, they added their forth band member, Vaughn Knoeppel, and started playing shows in Palouse, ID, one of which gathered over 2,000 attendees.
Beyond Today made a name for themselves in their hometown of Lewiston, ID with the early release of their song “Colors” on their local rock radio station Z-Rock 96.5 FM. The song was selected to be a part of the Z-ROCK KOZE Cage Match against big name acts. They won all 5 nights in a row securing their spot in the Z-Rock Hall of Fame. Once their debut EP was released in October of 2013, they started to pick up even more ground, with requests to have them play all over the Northwest. To that extent, they won 2nd Place at The Gorilla Music Battle of the Bands Finals in Spokane, WA.
In this edition of The Creative Spotlight, I had the pleasure of interviewing Tony Trujillo, the bassist and backing vocalist of Beyond Today, and asking him a few questions about his musical influences, his songwriting and recording process, his upcoming tour schedule, and his new album The Artificial Heart.
The Creative Spotlight: How did you come up with the band name Beyond Today?
Beyond Today started back in June of 2013 in the Lewiston, ID & Clarkston, WA valley. Guy Johnston (our lead vocalist) and I were in a previous project together. We had, at the time, booked studio time to record a handful of tracks with that project but we switched gears to lean more towards the rock side of things, wanting to get that energetic live show aspect going rather than the lighter “indie” stuff we were working on prior. With that studio time already booked, which was only a month out, we realized we needed to get some songs done quickly.
During a two week period of that short time before recording what would ultimately become the basis of our sound and identity, we buckled down and got to writing, fleshing out previous riffs, and wound up finishing seven songs for our initial EP. When it came time to record, which we only had three ten-hour days to complete, we still hadn’t come up with a band name yet, dozens were tossed around but we settled on Beyond Today because it was something that just grabbed us. It was also a kind of mantra for us, as in always looking beyond today to what’s next and to push ourselves to the best of our ability to be able to continue to grow as people, musicians, and a band to get there.
TCS: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you?
I’d have to say I first realized I wanted to be a musician after seeing a Saliva/Default show when I was about 10 or 11 years old in New England. Something about the atmosphere and the energy of their performances just got my total and complete attention, from their music, to the stage presence, and the lighting and effects of the show. I’ve been involved in music ever since.
TCS: For the benefit of those who are not familiar with Tony Trujillo or the band Beyond Today, how would you describe your musical genre?
Hi, I’m Tony Trujillo of Beyond Today, in which I play bass and do the backing vocals for the band. Guy Johnston, is our main vocalist, and plays guitar and piano. Jeremy Wilcox is one of the main guitarists along with Paul Nims, and Tim Thornton is the man on the drum throne.
Beyond Today’s genre can be classified as Rock/ Alt. Rock/ Hard Rock/ Post-Grunge. We get compared a lot, with our similarities, to; Shinedown, Seether, Theory of a Deadman, Killswitch Engage, Saint Asonia, Breaking Benjamin, and many others which I can’t quite recall off of the top of my head. Those ones we certainly hear more often than not though.
TCS: What famous musical artists and/or bands were among your early influences and how do you think they shaped you both as a singer/songwriter and performer?
I followed a lot of the 90’s and 2000’s rock, hard rock, and metal bands growing up. Some of my favorites were Metallica, Ozzy, Papa Roach, Fuel, Chevelle, Korn, Disturbed, Crossfade, Linkin Park, 3 Doors Down, AFI, Cold, Theory of a Deadman, Default, Saliva, Filter, Big Wreck, Thornley, Deftones, Soundgarden, Thousand Foot Krutch, Pantera, Anberlin, Jerry Cantrell, Alice In Chains, and Three Days Grace, just to name a few. Music is almost all about listening, and I certainly learned a lot listening to those bands. A lot with phrasing, how notes move together to create the triads and chords used in constructing songs, and how syllabic rhythm played a role in vocal lines, melody, and lyrics.
TCS: Take us behind the scenes in the making of your new full length album entitled The Artificial Heart. What was your favorite part of its production and the most challenging from an artistic perspective?
We started the writing process on the album back at the end of 2014, and started the recording process in March of 2015. This album was a lot of fun for us as a band. We wanted to feed off of the response we received from our EP namely with our song “Colors”. We wanted to build upon what we did with that and create some more high energy in your face kind of rock in our own way. We also re-recorded some of the older tunes to match the sound we were originally going for had we not been cut short on the recording time in the beginning of the band. That made the album full length with thirteen songs. It was quite the feat for us, but was always a goal we had, to get a full length out to really showcase all of the different songs we have.
My favorite part of the album recording process was the production of it. After the “scratch tracks” were recorded we really got to dive in and add things such as effects, harmonies, strings, and other interesting sounds that made the songs really stand out and become more and more personal to us. The challenging part was finding “that” sound with guitar tones and making them really punch. Luckily we came across the amps by the name of Kemper Profiling Amplifiers. Which allowed us to get the sounds we were after, making that larger than life guitar sound that we were after.
TCS: Personally, one of my favorite songs off of The Artificial Heart is the title track called “The Artificial Heart,” so can you share with us the meaning behind it and the video concept
The concept behind the song “The Artificial Heart” was from the viewpoint of falling in love with someone but they didn’t feel that they were good enough for you, so you’d wait as long as you could because you knew that a relationship with them could really be something great if not wonderful, and trying your damnedest to help them see themselves in a better light as it were, but sometimes the ‘waiting’ can cause too much pain on both sides. The video that Jimmy did was kind of out of the blue, we already had some ideas for one that we would shoot, but he did one for our song “Starlight” that was pretty cool. He made the video for “The Artificial Heart” and we thought it was a pretty cool interpretation.
TCS: Can you describe for us the background to the hit single entitled “Stay” that also appears on The Artificial Heart?
“Stay” is another one about a snapshot in a relationship, in where you first meet the person, and just want to really stay with them and lose yourselves in each other. It’s about that moment. That first sight kind of aspect.
TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?
One of the strangest places I’ve played personally was during a show at night outdoors, when a torrential rain storm struck and soaked just about every piece of gear, but the show went on, until it cut the power. It was pretty fun, except replacing the equipment afterwards.
TCS: Tell us about the Beyond Today song writing, recording, and video production process behind the song “Sunburnt Cradle”?
That one was just a song we wrote quickly that had a really good feel to it. The lyric video I made in after effects. I actually do all of the graphics and things in that nature for the band. Saves us a lot of money not having to hire out.
TCS: Is there a particular venue that you’ve always wanted to play? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?
One venue that I’ve always wanted to play is the Whiskey a Go Go in West Hollywood, California. I’d love the opportunity to play with the likes of Victor Wooten, Marcus Miller, or Stanley Clarke. They are some killer bass players.
TCS: In what ways do you market your appearances, sell merchandise, and stay connected to your fan base?
We try to look as professional as we possibly can. We make attention grabbing graphics and sell interesting one of a kind merchandise items, including dog tags, shot glasses, leather wrist bands, and other knick-knacks.
Additionally, we stay connected to our fans at shows and online media via the following:
- Beyond Today Website
- Beyond Today Facebook
- Beyond Today Twitter
- Beyond Today YouTube
- Beyond Today Instagram
- Beyond Today ReverbNation
- Beyond Today SoundCloud
TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?
Definitely one band everyone should check out is a band out of Tennessee called Skytown Riot. We toured with those guys back in 2014, My favorite song by them would have to be “Runaway Princess” or “Soul or System”.
TCS: What does the short and long-term outlook look like for Beyond Today?
We’ve got some really cool shows planned for this summer. In June, we are headlining The Knitting Factory in Spokane, WA. Later this Summer/Early Fall we plan to go into the recording studio and do pre-production on the next album which will be out spring of next year. We also have some other very big things in the works that we’ll be announcing later on, as well as some music videos. You’ll just have to come check out what we got coming up.
Song List on The Artificial Heart (2016)
- Break Me
- Where We Go
- Going Back
- The Divide
- Silver Tongue
- Inside the Fire
- The Artificial Heart
About Frank Iacono
Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.
Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.