Jean-Francois Perotin – The Rockin Krolik

Written by: Frank Iacono

Jean-Francois Perotin - The Rockin Krolik

Jean-Francois Perotin (a.k.a. The Rockin Krolik) is a french born Canadian singer-songwriter. The Rockin Krolik writes and sings wearing his heart on his sleeve finding inspiration in everyday life, relationships, nature, society and last but not least…us, the people of the world!

In a roundabout way, The Rockin Krolik’s debut album All About The Journey (released June 2019) is an introduction. The release features a selection of 10 songs written over the last 20 years proving that it’s never too late to fulfill a dream.

Tracks like “Out Of Here” and “Human Nature” off the record give listeners a taste of his melodic rock, featuring catchy hooks with a sprinkle of his folk and pop influences. Tugging on our heartstrings, The Rockin Krolik introduces us to his world, which invites us to think, feel and celebrate.

In this edition of The Creative Spotlight, we caught up with The Rockin Krolik where he talked about his musical influences, his songwriting and recording process, his new CD All About The Journey as well as his short and long-term future plans.

Check out the article below, and make sure to follow his journey!

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you?

Jean-Francois Perotin: For as long as I can remember, I always enjoyed performing, singing, goofing around and dressing up. I used to play my older brother’s vinyl records and listened to albums from The Beatles, Supertramp, The Smiths, B52’s and sang along. It just always felt natural to sing. It wasn’t until I was 25, when I picked up a guitar and began my career as a musician. I was highly influenced by artist/bands such as Pearl Jam, The Cranberries, Alanis Morissette amongst other artists. By writing and performing my own music, I felt like I could freely express myself.

Jean-Francois Perotin - The Rockin Krolik

TCS: What famous musical artists and/or bands were among your early influences and describe for us how they impacted and/or shaped your musical style?

JFP: Pearl Jam and especially lead singer Eddie Vedder is by far my main vocal influence. The Cranberries for the simple melodies and Dolores O’Riordan’s voice and harmonies as well as Alanis Morrissette for her unconventional song writing style and word placement. All in all, as a songwriter I work to be as honest as these artists and keep doing what feels right. It’s what I think influenced me the most…how real, raw and true to themselves they truly are.

TCS: For the benefit of those who may not be too familiar with The Rockin Krolik or your musical career, please share with us the origin of this unique name and its specific meaning?

JFP: I created The Rockin Krolik about 4 years ago. My full name, Jean-Francois Perotin, is French and it is usually a mouth full so I thought that I would pick a name that would allow me to create a brand and perform as either a solo artist or band. I’m serious about my music but want to have fun while doing it. So, my nickname “Krolik” was an obvious pick. It means bunny in Polish…my wife is Polish. I do, however, realize that it’s still a mouthful for some though!

Jean-Francois Perotin - The Rockin Krolik

TCS: How would you describe your overall sound and musical genre?

JFP: I would describe my overall sound as Rock with some 90’s Alternative and Pop Rock influences. However, the acoustic versions of my songs probably have more of an indie rock and folk-like vibe sound.

TCS: Take us behind the scenes in the making of your first full album experience entitled All About the Journey. What was your favorite part of its production and the most challenging from an artistic perspective?

JFP: As a 100% novice, this was such an amazing learning experience. I worked with Anton Evans of Village Works Canada who is a very hands-on Producer. It was such a great fit working with him. He was very cooperative during the entire process. A true mind reader as to what I wanted as an end result with the songs. Anton used bed tracks with guitar and vocals that we recorded together, and we then took one song at a time and built them up layer by layer. Anton did all the heavy lifting, I provided direction and feedback and showed up whenever he needed me to re-cut vocals, guitar, add harmonica and some electric guitar.

The production highlight was my collaboration with Ontario-born vocalist & guitarist Cheryl Ireland who graciously agreed to record the track entitled “A Minute Longer” with me. I felt good about this song, but this duo exceeded my expectations.

The main challenge was probably to let go and trust someone else to work with my music and also remain open to their suggestions and input. It would have been counterproductive to be too protective anyways. The whole point of working with a producer like Anton is to get their feel and sound.

TCS: Personally, one of my favorite songs off of All About the Journey is the track called “Out Of Here,” so can you share with us its meaning as well as the concept behind the video concept?

JFP: I wrote the first words for this song about 20 years ago in Berlin, Germany…when I took a trip to visit my brother who lives there. I just needed a break and a change of scenery for a bit to get perspective.

I remember walking the streets, walking a lot actually, sitting in cafés, drawing and writing, just enjoying life and feeling like I was experiencing something beyond anything I had ever felt before, being free, feeling free with a clear and light mind, clear and light heart.

The song evolved slightly over the years…About 4 years ago, I reworked the rhythm pattern a bit and came up with what it sounds like today…It was also the first really upbeat, positive, happy song I wrote.

For the video, I had two concepts in mind…I always refer to Ferris Bueller when I talk about this song because of how free he chooses to be so I thought about going down that path. In the end, I decided to go with the animals. First because, I love animals and second because I felt they represent freedom better than anything else!


TCS: In what ways have the places where you have lived affected your musical tastes and the music in which you create?

JFP: I moved around a lot in the 90s and the early 2000s until my big move to Canada in 2008. My experience in these countries as well as the people and friends I crossed paths with along the way helped shape who I am today and have had a direct influence in the way I write and see the world. I think that the more exposure you get, the more you can rely on real-life experience to write songs and as a result get closer to being honest and true, which I believe is how people relate to songs.

TCS: Tell us about the background story behind another favorite off of the album entitled “Human Nature”?

JFP: I wrote “Human Nature” after 9/11. Like millions of people all over the world, I was deeply affected by the event. Since my teenage years, I have visited the United States many times and developed strong friendships with many people.

The irony of all this is how easy it is to hide behind religious beliefs to excuse or explain acts of violence, from all sides.

When our leaders around the globe, make decisions they do not have our best interests at heart and ultimately innocent people pay the price.

So yes, religion and the political climate is at the center of this song, but the theme remains universal. Is this Human Nature? Is that the best we can do, the best we can be?


TCS: Could you describe for us one of the weirdest experiences you had during the course of your music career?

JFP: I can’t really think of anything really weird, but I was playing in a marina one night in the south of France and my back was to the water. It was an extremely windy night, so much so that a gust of wind blew a speaker off its stand and in the water. I had to quickly stop playing, strip and then dive into the water to get it back. Thankfully the wind helped dry it quickly and I was able to continue.

TCS: Describe for us the song writing process and video concept behind the single entitled “My Last Breath”?

As you may have already guessed, the song “My Last Breath” is about the end of a relationship that sucked the life out of me. With a break-up, you don’t get instant relief. In some cases, you may have to deal with someone who does not want to let go or just can’t move on. Continuously, denying that the end has come, and that things won’t be the same again. These are certainly tough times, and I think that anyone can relate no matter which side of the situation that you are on.

“My Last Breath” came from the fact that I was already emotionally drained from the relationship itself and breaking it off was the last straw. It truly felt like any attempt to answer the questions, explain or justify myself got me closer to my actual last breath.

As for the video concept, I came up the idea while I was putting together an Instagram/Facebook post. I originally wanted to shoot the video in a lake or maybe even a river but when the opportunity arose to utilize my neighbor’s pool before the end of the summer season, I took it. As they say timing is everything. I wanted to be 100% under water the whole time to make the audience hold their breath too as they watched. So, tell me did it work?


TCS: As an independent artist, how do you market your songs, albums, merchandise and appearances?

JFP: DIY!! Full stack creative!

Last year, I came across the CD Baby conference videos on YouTube. They were both eye and mind opening! From there, I bought Ari Herstand’s book How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician and joined his Facebook group. From there, I discovered “Indepreneur”. In my opinion, these guys are the best on the market. Especially, when it comes to marketing for musicians, and there are a few out there, using the tools and technology currently at our disposal but also adapting to this ever-changing environment. It’s tough to keep up as an independent artist and it gets overwhelming quickly!

Facebook is by far my main platform and where I focus most of my marketing activity and keep updated. I have learned through “Indepreneur” to create targeted ad campaigns to reach out to potential fans around the world and, once in my ecosystem, keep them “warm” and engaged. I have my shop set up on Facebook and my website for merchandise.

Locally, I gig around (on average twice a month) and perform at showcases whenever the opportunity is available to promote myself and sell merch (e.g., CDs, & T-shirts)

Overall, time is of the essence and it most be used wisely. The key is to use whatever time I have to do something, anything (even small) for the business and do it consistently.

To stay connected, please join us on the following:


TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?

JFP: It is really difficult for me not to say Pearl Jam but even harder to select an all-time favorite song from their vast music library. However, a band that I only started listening to when I moved to Canada is called The Tragically Hip. Prior to that, I had never heard of them before. And, one of my favorite songs of theirs is a tack entitled “Bobcaygeon“.

TCS: If you weren’t in the music industry what would you see yourself doing instead?

JFP: I would say I am an artist at heart. I think being a musician allows me to check the most boxes from my to-do list including self-expression both mentally and physically as well as performing. Additionally, I also love to draw, sculpt and work with wood. So, to answer the question, I would say I would either be a graphic designer or a cabinet maker of sorts!

Jean-Francois Perotin - The Rockin Krolik

TCS: What does the short and long-term future look like for Jean-Francois Perotin and The Rockin Krolik?

JFP: Consistency remains the main goal. I have a Facebook Live event every Friday at 8am EST that I want to continue doing and getting better at it.

I also want to release music more often, 3 to 4 times a year, instead of waiting to have enough material for an album. If I have a song that I feel may be a good single, I will work to release it.

Most importantly, I want to connect with my audience no matter how big or small. Perform, perform and perform some more! That has been my goal since the beginning.

Last but not least, I want to take pleasure doing what I do. Have fun. Life is too short not to! After all, It’s All About the Journey! 🙂

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

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Michelle Leigh: Lead Singer & Songwriter

Written by: Frank Iacono

Michelle Leigh, touted as “The New Queen of Southern Rock”, hails from Bakersville, North Carolina; a small Appalachian town steeped in the tradition of mountain music and gospel hymns. Michelle grew up in what she calls a “Norman Rockwell” setting, where doors were never locked, neighbors were always quick to lend a hand and no matter how old you were, manners were always in style.

Edgy and honest, Ms. Leigh’s songwriting style amplifies real-life situations, real-life problems and real-life solutions. Her music says out loud what everyone else is already thinking. Her country rock sound has been described as Sugarland soaked in Janis Joplin and Tina Turner overtones, with a healthy mix of Dolly for inspiration. Her smoky vocals and driving rhythms, will break your heart with a ballad, and then heal it with a hard shot of whiskey.

In 2012, Michelle was listed in the Top 25 out of over 2,200 entries in GAC/ Music City Songwriter’s Competition for her ballad “Babydoll”, and Honorable Mention in the Smoky Mountain Songwriter’s Competition for the rock-infused song “Black Ink”. The following year, she was named the winner of the Charlotte Music Awards 2013 Women in Rock Showcase.

In both 2015 and 2016, she was presented with the prestigious Josie Music Awards Southern Rock Artist of the Year. Equally, she was awarded the highly-respected 2016 JMA Southern Rock Song of the Year for “Somebody’s Someone”. During 2017, she was honored with the People’s Choice Award-Jacksonville for Country’Southern Rock and the JMA Southern Rock Video of the Year for “Devil Music”. In September, JMA awarded her with the 2018 JMA Entertainer of the Year Southern Rock and 2018 JMA Video of the Year for the hard-hitting “Blood Water”.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Michelle Leigh and asking her a few questions about her musical influences, her songwriting and recording process, her new smash hit single and award-winning video “Blood Water” and her short and long-term future plans.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and what was the first instrument that you learned how to play?

Michelle Leigh: At a young age, I taught myself how to play a little piano on an old player piano my family had in our back bedroom. I have ALWAYS loved music and singing-far back as I can remember.

TCS: Could you tell us in your own words how you would describe your overall sound and musical genre? And, what famous musical artists and/or bands were among your early influences and describe for us how they impacted and/or shaped your musical style?

ML: I would describe my overall sound and musical genre as Country flavored Southern Rock! I love all kinds of music, but 70’s & 80’s Country artists like Molly Hatchet, Lynyrd Skynyrd, Travis Tritt…I LOVE the sound of all those guys! My influences? I admire so many, but I love Tina Turner, Dolly Parton, Ann Wilson…gosh, the list goes on and on. I think anyone an artist admires ends up being somewhat of an influence.

TCS: Can you introduce us to your band lineup and tell us what each person does?

ML: The band lineup consists of:

  • Michelle Leigh – Lead Vocals
  • Stewart Dalrymple – Bass, Vocals & Acoustic Guitar
  • Doug Green – Lead Guitar
  • Andy Orth – Keys
  • Robb Williamson – Drums
  • Barry Lee Harwood – Special Guest Guitarist on occasion (formerly of Rossington Collins)

TCS: For the benefit of those who may not be too familiar with Michelle Leigh or your musical career, please describe for us how you started out from Bakersville, North Carolina, a small Appalachian town steeped in the tradition of mountain music and gospel hymns, and eventually ended up being a southern rock lead singer?

ML: I was very active in my high school chorus, college tour choirs and beauty pageants. That lead to acoustic performances with my brother Mark, then onto performing with my own bands. My style of singing and certainly my writing style has always been on the edgier side. Southern Rock gave me a much-needed home when Nashville didn’t really want anything to do with me.

TCS: Michelle, could you tell us a little bit about your experience competing in the 2018 Josie Music Awards and how excited you were to win Entertainer of the Year (Southern Rock) and Music Video of the Year for the song “Blood Water.”

ML: I am VERY PROUD to be a six-time Josie Music Awards (JMA) winner! The JMA’s are the largest independent music award organization, part of The Josie Network, LLC of Brands. This year, I won a JMA for Music Video of the Year for “Blood Water,” a hard-hitting video dealing with sexual abuse. It’s a very difficult topic, and I felt strongly about it being addressed head-on and no punches pulled. The gamble paid off.

In 2018, I was honored to be nominated for 6 Josie Music Awards. Although with this year’s STIFF competition, I honestly believed that I might receive only one of the awards. I truly didn’t think I was even going to get anywhere NEAR the Entertainer of the Year…So, I’m sitting their drinking water, ready to hear anyone’s name but mine! Then Miss Heidi Parton and Josie Passantino called my name for Southern Rock Entertainer of the Year. It didn’t really register at first, but I tell you, I was SO blown away! I am NOT a “tears” person, but I was boo-hooing like a baby when I accepted the Entertainer of the Year! It is my most treasured award, to date!


TCS: How would you describe your overall songwriting style?

ML: Raw and honest. I do not shy away from hard topics. I do have some softer songs, but I prefer to write about real life topics. Music really helps people, you know?  Music heals.

TCS: Personally, one of my favorite tracks off your Redemption album is a song called “Devil Music” which you co-wrote with Charlie Kelley. Can you share with us some of the background behind your hit and the video produced by Built to Fall Productions?

ML: “Devil Music” started out being a tribute song for the late Popcorn Sutton, his widow had asked me to write a song for him. The song took a turn away from Popcorn’s story and wasn’t fitting what I wanted to convey about him. So, I initially scrapped it and wrote another one called “The Legend” for Popcorn. However, I felt “Devil Music” was too good to throw away, so I gave it another go. I fixed a few things and the rest is history.

Doug Green, my guitar player, heard the song and instantly came up with the video’s storyline. I called Michael Spears, the owner of Built to Fall Productions who handles all of my music videos and told him the storyline and he loved it. We were able to film the video at a buddy’s house down in Black Creek community in Middleburg, Florida. Gene Rogers and his wife Christy opened their home and property up to us for the weekend. Two days later, the raw footage was completed! I do want to mention that Doug’s girlfriend Renee Closson, built MANY of the props, as well as handled costuming and makeup. She was awesome!


TCS: I can’t imagine what it felt like to walk out on stage to perform for the very first time. Could you tell us about the experience and how it compares to your performances today?

ML: My very first solo performance was for the Miss Mitchell High School pageant. My mother made my outfit and I sang “The Night They Drove Old Dixie Down”. I was really terrified! Today, I still get butterflies, but the good kind! The excitement gives me an electric feeling. There is truly nothing like performing live.

TCS: Could you describe the song writing process and video concept behind the single entitled “Lightning in a Bottle”? And, please tell us a little bit about your experience competing in the 2019 Josie Music Awards and how excited you were to win Music Video of the Year for this song?

ML: The song title “Lightning in a Bottle” came from a person I used to know who once used that phrase. Over the years, it stuck with me – the meaning of catching such a rarity and doing the impossible, if only for a short amount of time. Everything has a shelf life, love is no exception.

The video was definitely challenging. The Sr. Manager and Owner of B2F Production had this fantastic Wizard of Oz meets Mad Max apocalypse vision. Personally, I think they did a great job of capturing that vision. I loved winning the 2019 JMA award for Video of the Year for “Lightning in a Bottle, although I must admit it was TOTALLY unexpected, as was my Entertainer of the Year win too. I’m truly very blessed.


TCS: Could you tell us one of the strangest places that you played during the course of your career?

ML: I once played at a bar that had those awful, snappy rat traps all over in the bathrooms and seating areas! That wasn’t much fun!

TCS: How do you market your songs, albums, merchandise and appearances?

ML: To stay connected, please join us on the following:

TCS: In the YouTube description of your official music video for “Black Ink” you say, “the smoldering vocals and steely lyrics of this song remind us that it is unwise to tick off a songwriter.” Can you provide the source of inspiration for this track? 

ML: Ha!  No.  I’ll just say that it came from a betrayal by a very close friend.


TCS: How much fun did you have with the official video for your song “Triple J” back in your hometown of Bakersville and at Mack Kell’s Pub and Grill in Asheville, NC?

ML: That was such a great day! Thomas Delmer “Artimus” Pyle, the drummer from Lynyrd Skynyrd and 2006 Rock and Roll Hall of Fame inductee, played my “leading man” in the music video. We also had some AWESOME special guest appearances from Charlie Kelley, my producer and his wife Nan. However, my favorite part of the video is the special footage of California Chrome, one of the most famous racehorses in history, which was provided by Sherman Racing. I must say THAT was incredible to me. It is something that I will always treasure.


TCS: Can you share with us your involvement with The Salvation Army and Brother Wolf Animal Rescue charities?

ML: I am a huge supporter of The Angel Tree program by The Salvation Army. And as far as animals go, I will support and donate to about any charity that helps all furbabies!

TCS: From a song writing, studio recording and accompanying music video perspective, can you share with us some of the details surrounding the single entitled “Somebody’s Someone?” 

ML: “Somebody’s Someone” was a result of me being totally disgusted with the actions of those Westborough Church cowards. I was watching their ignorance on the news one day and said, “Don’t they realize that the soldier in that casket is somebody’s father, son…somebody’s someone?” When I sat down to write the song, I decided to use several scenarios of bullying as examples of things we see happening in our own daily lives.


TCS: If you weren’t in music industry what would you see yourself doing instead?

ML: I actually own my own decor business. I design, build and install commercial holiday decor for malls, hotels, casinos and amusement parks.  I love everything about my music, but I also love doing custom holiday decor too!

TCS: What does the short and long-term future look like for Michelle Leigh?

ML: I have a brand-new CD in the works including 4 music videos and I’m booking now for a 2019 Tour. Additionally, I will be doing ANYTHING and EVERYTHING possible to keep that Entertainer of the Year award!

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Jessie Goergen: Lead Singer & Songwriter

Written by: Frank Iacono

Jessie Goergen (a.k.a. Jessie G.) hails from the small coastal town of Brookings, Oregon. Jessie’s heritage spans across four generations of commercial fishermen and she is no exception. The oldest of three, Jessie grew up in a tightly knit, labor intensive, feast or famine community where the women work right alongside the men.

As a youngster, Jessie spent much of her childhood tagging alongside her father on the docks or aboard the hand-built family boat searching for Dungeness crab and albacore tuna and selling their catch at the market. Fishing wasn’t just to pay the bills; fishing was a way of life and Jessie’s early means to support her true passion—to become a performing artist.

In high school, she started her first rock band and quickly learned what it was like to be paid to play!
 Her open eyes, love of music and determination to succeed earned Jessie a scholarship to attend Linfield College in Oregon where she graduated with a bachelor’s degree in both Political Science and The Fine Arts.

In the summer of 2013, Jessie entered a “Battle of The Bands” contest where she won the opening slot to perform before Grammy award-winning country music artist Gretchen Wilson. It was after that once-in-a-lifetime chance that the young, aspiring singer and hit-recording artist “clicked” naturally to form a magical working relationship and kinship.

The newfound friendship later moved Jessie to make the bold decision to follow her dreams in Music City. Gretchen has since signed Jessie to Redneck Records and the two have been hard at work not only on her studio album, but on their upcoming summer tour where Jessie will be featured during Gretchen’s performance.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Jessie G. and asking her a few questions about her musical influences, her songwriting and recording process, her new smash hit single “Army Ranger” and her short and long-term future plans.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and what was the first instrument that you learned how to play?

Jessie G.: I started singing when I was in diapers! I used to send out little notes and call family members around my hometown inviting them to attend a talent show I was hosting in my living room. Once they arrived, I made them sit on our couch and watch me sing and dance.

At a young age, I took piano lessons but quit. Later, I was thankful for the training I received, especially since Linfield College in Oregon required students to be proficient in piano to Graduate with a Bachelor of the Arts in Music. Now, I only play instruments if I’m writing by myself otherwise, I leave it to the professionals.

TCS: Could you tell us in your own words how you would describe your overall sound and musical genre? And, what famous musical artists and/or bands were among your early influences and describe for us how they impacted and/or shaped your musical style?

JG: It’s actually hard to describe my overall sound and musical genre especially since it is so heavily influenced by all the varied music I listened to when I grew up. It’s definitely country with the lyric style but it is very rock influenced with the melodies and instrumentation. Sometimes people say they hear punk and hard rock influences in my music too. That makes a lot of sense to me since my dad blasted Aerosmith and Metallica during my entire childhood. My mom balanced it out with Dixie Chicks, Trisha Yearwood and Shania Twain! I’ll just say Country Rock is the genre!


TCS: For the benefit of those who may not be too familiar with Jessie G. or your musical career, please describe for us how you started out from a small coastal town in Brookings, Oregon and eventually ended up being a lead singer?

JG: I was born and raised in a commercial fishing family. We have been farming the seas for 4 generations. With this hard feast or famine lifestyle, I learned at an early age what it meant to work hard. I also learned the skill of being able to live as a self-employed entrepreneur. I grew up competing in all of the local fairs, talent shows and country showdowns that my county and state had to offer. In these competitions, I regularly won first place which encouraged me to keep pursuing a musical career path. Equally, I received a college scholarship for vocal performance and continued to hone my craft. In my heart, I knew that God gave me this gift to share with the world and I knew I would never completely give it up, but I never considered it as my primary career until I met Grammy award-winning Gretchen Wilson. She helped make my dream of becoming a performing artist a reality.

TCS: Jessie, could you tell us a little bit about your experience competing in the “Battle of the Bands” and how that led to your being discovered by Gretchen Wilson?

JG: When I heard that legendary country recording artist Gretchen Wilson was coming to town and there was a chance to open up for her, I literally JUMPED at the opportunity. She was the only relevant female performer in the country and rock scene that truly inspired me. I grew up singing her songs in the competitions I mentioned. I always loved her sound and style. By listening to her music, I could tell she was a true badass. So, I entered into the “Battle of the Bands” and earned the opportunity to open for her! When the time came to meet her after our show, I was honest and real with her. I asked her what I needed to do in order to get to where she is today. Meeting her was truly a career changing moment.

TCS: How excited are you about the release of your brand-new single “Army Ranger” co-written with Melanie Meriney and Michael August?

JG.: To say I am excited is an understatement. This is definitely the proudest I’ve ever been about my music!

TCS: Can you share some of the background on the filming of the official music video for “Army Ranger”?

JG: At the time, we had a small budget and limited resources so my friends, who are all active service members, agreed to gather their gear and uniforms. They even agreed to take part in my video too! I was also convinced to have my real-life boyfriend, who currently serves in the Army, play a part in the recording. We share a steamy kiss at the end. It’s pretty amazing to have people I love be a part of the production.


TCS: Personally, one of my favorite tracks off your new album is a song called “Drop A Line” which was co-written alongside Joshua Withenshaw and Davis Branch, and produced by Grammy-award winning entertainer Gretchen Wilson. Can you share with us some of the background behind you’re hit?

JG: The track, “Drop A Line” is definitely one of my favorites too. I wanted to include a fishing song because of my family lineage with commercial fishing, but I also wanted it to be clever. So, we decided to create a scene of fishing and fishing words with the double entendre of love.


TCS: I can’t imagine what it felt like to walk out on stage to perform for the very first time. Could you tell us about the experience and how it compares to your performances today?

JG: At first you have to work through many things. Stage fright. Not choking. It took me years to get to a place where I could be fully present on stage. It took a long time to be comfortable enough in my stage presence and to be able to improve speaking to my audience. I’ve definitely come a LONG way since the beginning.

TCS: Tell us about the background story behind your performance of “You Lit a Fire” at the BULL Sessions in the Bloodworks Live Studio?

JG: I wrote “You Lit A Fire” a while ago with Davis Branch and Matt Hundley. That song is a very conversational and vulnerable song. The Bloodworks Studio version is one of the first recorded performances released so far. I was so emotional singing it that day. I can’t wait until we release it on the record.


TCS: Could you tell us where some of the coolest and strangest places that you played during the course of your career and what you learned from the experiences?

JG: The coolest place would be in an Apache Helicopter Hanger. The strangest or weirdest place but a ton of fun, was someone’s backyard. I’ve learned that if you play for 2 people or 20,000 people you still have to bring your 100% every time.

TCS: What is the inspiration behind “Cardiac Arrest?” It’s a great song.

JG: I had the idea for this song in my head for the longest time. I wanted to write about the correlation between having a heart attack and suffering from a broken heart. I called my mom up because she’s a nurse and asked her what some medical terms were associated with having a heart attack and how to save someone and then the song wrote itself!


TCS: How do you market your songs, albums, merchandise and appearances?

JG: To stay connected, please join us on the following:

TCS: If you weren’t in music industry what would you see yourself doing instead?

JG: Prior to getting my big opportunity with music, I was going to practice law. I don’t know where life would’ve taken me but I’m really happy that it took me here!

TCS: What does the short and long-term future look like for Jessie G.?

JG: Touring, touring and more touring! When you are a new artist, you simply can’t rest! The fishing industry is closely related to the music industry; working on a fishing boat (just like the music industry) toughens you up. You can’t be sensitive or expect a big payday; you have to dive in, go 100%. The harder you work, the more likely it is for a greater pay off. I’ve been doing this since I was 12.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Steve Harris: Lead Singer of Hillbilly Vegas

Written by: Frank Iacono

The name of the Oklahoma-based band Hillbilly Vegas gives you an idea of what to expect from their music – a southern influenced, rockin’ good time. Recently, Hillbilly Vegas, featuring lead singer Steve Harris, signed with Bristol Records and have garnered worldwide distribution with The Orchard, wholly owned by Sony Music Entertainment, and Perry Music Group. The first single entitled “Field Fulla Hillbillies” was written by Grammy Nominated country music singer/songwriter Davie Lee Murphy. “Field Fulla Hillbillies” is receiving positive reaction from radio stations across the country, who are testing and adding the track to their playlists, and it is sure to be a top charting song.

In the 1990’s, Steve was the singer of the popular Dallas, Texas-based Cold Ethyl but like so many other great bands during the same time frame their future was cut short by the emerging Seattle grunge wave. Although it was discouraging, he never completely left the music business. He became a club owner, a writer and part-time performer for many years until everything changed in August of 2008. At that time, he was named as one of the many singers being considered to replace the departed Scott Weiland in the hard rock supergroup Velvet Revolver. However, he and Kerry Plummer, who fronted the nationally popular Loaded Gunn, had been writing and putting together Hillbilly Vegas for 8 months by then and suddenly Steve lost his passion for Modern Rock. With that, he decided to return to his roots and focus solely on Hillbilly Vegas.

Blasting intensity right out of the gate, Hillbilly Vegas got loads of traction with their debut album Ringo Manor. The album moved a whopping 10,000 copies which is highly impressive for an emerging indie band. Equally, their first single entitled “Little Miss Rough and Tumble” scored major chart action by appearing on the National Country Music charts for 26 weeks.

Now, with deeper attitude and edge, they’re celebrating the freewheeling spirit of 76’ and getting everyone to “Shake It Like A Hillbilly” with their fiery, rockin’ new single and high energy video. The same video that landed the band the coveted title of 2016 LiftMaster Garage Band. As the 2016 winner, Hillbilly Vegas performed with country star Lee Brice during the Coca Cola 600 Sprint Cup Series race in Charlotte, North Carolina.

Along with their existing racing sponsorships with Dennis Schoenfeld Racing and Jake Davis Motor Sports the band feels like they’ve got some good mojo happening with the new sponsorships and their future singles, including the crackling party anthem “High Time For A Good Time” which will be used by Rocky Mountain High Brands in a national ad campaign. Times are good in the Hillbilly Vegas universe.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Steve Harris and asking him a few questions about his musical influences, his songwriting and recording process, his upcoming tour schedule and his band’s short and long-term future plans.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and what was the first instrument that you learned how to play?

Steve Harris: When I was very young I discovered The Partridge Family, an American musical-sitcom starring Shirley Jones and featuring singer, songwriter and guitarist David Cassidy as Keith Partridge. From that moment, I was instantly hooked and wanted to be just like the character portrayed by Cassidy. As far as instruments, I started playing the guitar when I was a teenager. My ultimate passion and desire was to create my own music, so I taught myself how to write songs.

TCS: How did Hillbilly Vegas get started? And, how would you describe the Hillbilly Vegas’ musical genre and overall sound?

SH: We got our start much like everyone else, get a few musicians in a room, and they’re going to start a band every single time. Within six months we had our first contract offer. I think our musical genre can be defined as a combination of Southern rock, country and classic rock. Overall sound…LOUD is probably the best way to describe it…just kidding. Honestly, we are a live band and that’s where we are most comfortable.

TCS: Can you introduce us to the Hillbilly Vegas lineup and tell us what each person in the band does?

SH: The Hillbilly Vegas band lineup consists of:

  • Steve Harris – Lead Singer
  • Stacy Thornburg – Lead Guitarist
  • John Reed – Rhythm Guitarist
  • Robb Edwards – Bass Guitarist
  • Troy Hollinger – Drummer

TCS: What famous musical artists and/or bands were among your early influences and helped shaped your musical style?

SH: Oh I don’t know…to be honest life itself is an influence. Where you grow up, what you’re exposed to, what your level of education and personal development are, and etc. Personally, I love musical artists from the 70s including lead vocalists such as Paul Rodgers from Free and Bad Company, Mark Farner from Grand Funk Railroad, Lou Gramm from Foreigner and so many more.

TCS: For the benefit of those who may not be too familiar with Hillbilly Vegas or your musical career, please describe for us how you started out and eventually ended up being the lead singer of the band?

SH: Again, as I mentioned Cassidy’s character Keith Partridge was my first big musical influence. When I was a child that show made me want to be a lead singer in a band. I suppose if you are born to be a performer it’s just inside you. But, for me it took a while to channel my creative energy. I didn’t know how to start a band let alone be a part of one, so I tried theatre and some other similar activities like that until I finally met some guys in high school who had a band and needed a singer. I told them I was a lead singer…I really wasn’t but my theatre background helped. We played our first gig at a skating rink. I just pulled out every David Lee Roth, lead singer of hard rock band Van Halen, move I’d ever seen and the rest was history.

TCS: From an in-studio perspective, which aspects of your 2016 album entitled ’76 did you find least problematic to put together and which were the most troublesome?

SH: Well, truly the ’76 experience was a joy. The back story being…we recorded our first album at Ringo Manor in Nashville, Tennessee but we weren’t completely happy with the overall experience. Our producer was a great guy, but the daily notes that we received from A&R, our recording label, when we arrived at the studio were a real drag. Some “suit” representing the label would listen to our daily work every evening and decide what he thought would be “better.” As a band, we are very proud of all of our work, but it was a constant struggle to maintain some of our own personal identity. With that, we decided that in order to maintain the integrity of ’76, we would leave Nashville and complete the recording process and bring the finished product back to them. So, we moved to Empire Sound in Carrollton, Texas. The most troublesome part of the experience was really just knowing when to quit. We had such a great time being alone in the studio with renowned Texas rock engineer and producer Alex Gerst that we could have kept recording for months.

TCS: Personally, one of my favorite songs off of that album is a song called “High Time For A Good Time” so can you share with us some of the background behind the hit?

SH: The song “High Time For A Good Time” is a very 70s rock influenced song. Stacy, our Lead Guitarist, brought the riff to rehearsal one day and it immediately painted a picture of good times and getting lost in the moment. I wanted anyone who heard the song to feel like they’ve heard it before and been there before. To me, music is a feeling more than anything and I hope this song gives people a good feeling.


TCS: Can you describe the first time you stepped onstage to perform and tell us how does it compare to being on stage now?

SH: The first time I stepped onto a stage to perform I was 6 years old and was wearing a donkey suit for a Christmas play. I made lots of donkey sounds and got a bunch of laughs…I was the loudest guy on stage even though I wasn’t supposed to have any lines or make lots of noises. It’s just the same today minus the donkey suit.

TCS: Tell us about the background story behind another great cut entitled “Long Way Back”?

SH: My grandfather was in the Navy during WW2. He shared a lot of war stories with our family all the time. One particular story always stuck with me. He was stationed on the USS Decator DD-341 and they were in North Africa. During liberty one day, he was sitting on the beach and he could hear music echoing from the ship anchored just off shore. It was the old song “Wreck on the Highway”. He recalled at that moment he never felt so lonely in all his life. He decided if he ever got back to Cecil, AR he was never leaving again. He did, and he didn’t. That’s the story of the song “Long Way Back”.


TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?

SH: We once played a venue early in our career that had a pair of Conway Twitty’s pants framed and hanging on the wall. I couldn’t help but wonder why pants? Most of the time you see maybe a jacket, scarf, guitar something like that…but pants. So I had to ask during our performance. How is it that his pants are framed on the wall on this stage? The patrons and management didn’t see the same humor in it that I did and we were asked politely to never return. So that leads me to believe it’s quite a story and they don’t want it to get out…haha!

TCS: Another one of my favorite songs is the track called “Little Miss Rough and Tumble” so can you share with us the inspiration behind it?

SH: That song is very close to my heart. It’s simply about my daughter and how watching her grow up seemed like a blink of an eye.


TCS: How do you market your songs, albums, merchandise and appearances?

SH: For the majority of our career we’ve been completely on our own. We’ve done anything and everything possible to market our music. We recently signed a record deal with Bristol Records who are part of the Sony family and suddenly we have a lot more resources. They are doing an amazing job getting our music and message out. We have high hopes for this new relationship. However, we will never stop hustling and using any trick we can find to get the word out.

To stay connected, please join us on the following:

TCS: How in your opinion do you think people can broaden their horizons when it comes to different types of music?

SH: With today’s technology, music lovers can simply go to their favorite online music service such as Spotify, Pandora and iHeart and select any type of station they want to listen to when they want to listen. Our various Hillbilly Vegas stations on the aforementioned platforms as well as some others play a lot of artists that I never heard of before, but I truly love hearing their music. It’s interesting to see who those music services think sound similar to our music and place on our stations. So, I’d suggest just hitting a station and finding some good stuff you haven’t heard before and give it a listen.

TCS: What do you see yourself doing if you weren’t the lead singer in a band?

SH: For me, I would explore other creative escapes such as voicing cartoons. Prior to discovering music, that was my dream.

TCS: What does the short and long-term future look like for Hillbilly Vegas?

SH: The short-term future for Hillbilly Vegas is to simply board our tour bus and bring our music to as many music lovers and fans as possible. We’re all about creating fun, positive energy and memorable music that gives people a good feeling. I love hearing songs on the radio that stir up feelings that take me back to good times and great places – if we can do that for people, then we’ve achieved success. We can’t wait to get out there and shake the world’s hand and welcome them in to the Hillbilly Vegas family.

The long-term is a bit murkier, we would love to become a highly successful band and be able to keep doing what we are doing at a high level. But you never know what the next day brings in the music industry. So for now, we will remain focused on the short-term and let the long-term sort itself out.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Jim Werner: Pennhurst School and State Hospital

Written by: Frank Iacono

In 1903, the Pennsylvania Legislature authorized the creation of the Pennhurst State School and Hospital, originally known as the Eastern Pennsylvania State Institution for the Feeble-Minded and Epileptic. The institution, which officially opened its doors on November 23, 1908, was the second such state-operated facility and served the mentally and physically disabled individuals of Southeastern PA.

From the outset, the Eastern Pennsylvania State Institution was overcrowded. Designed for epileptics and persons with intellectual and developmental disabilities, there was tremendous pressure to admit many different persons whom society, steeped in the eugenics movement, wanted removed from the gene pool, including immigrants, orphans, criminals, etc.

Unfortunately, cruel punishments were common at the facility. Overworked staff responded to unruly patients by drugging them into submission or chaining them to their beds. Other residents were isolated for such long periods of time that they regressed and lost their will to speak, fight or even to live.

In 1968, Philadelphia CBS correspondent Bill Baldini produced an exposé on the institution entitled “Suffer the Little Children” which uncovered the atrocities of the facility and created a sympathetic public sediment. His exposure led to a massive lawsuit. In 1987, the facility officially closed its doors and the network of buildings was neglected and left to the tortured, sad spirits.

In 2010, to the shock and dismay of many – especially those in the mental and physical disabilities community – Pennhurst owners worked with Randy Bates of The Bates Motel Halloween attraction located in Glenn Mills, PA to turn Pennhurst’s historic lower campus into a commercial Halloween “haunted” attraction.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Jim Werner, the Operations Manager of Pennhurst Asylum, and asked him about the history, the eugenics movement, the five-part news report, the annual haunted attraction and “good to know” facts concerning the Pennhurst State School and Hospital.

Q&A Session

The Creative Spotlight: When the Pennhurst School and State Hospital opened its doors on November 23, 1908, how did the Eugenics movement influence the purpose of the institution for the feeble minded and epileptic and what problems ensued?

Jim Werner: At the time, when the Pennhurst School and State Hospital opened its doors in 1908 in Spring City, Pennsylvania, people with special needs were perceived as a subclass very similar to how African Americans were regarded. Pennhurst was part of a national trend to segregate individuals with intellectual and developmental disabilities from mainstream society. To that extent, I feel that the Eugenics movement was a flawed science in that it truly discouraged aiding the sick and poor. In the prior century, the ongoing idea was that by pulling those with special needs out of society it both protected society and also gave them a place to live safely. We know that without knowledge there can’t be change and as society was never exposed to the disabled, they were seen as an almost non-existent and unknown population.

TCS: Can you provide us with at least three historical facts about the Pennhurst State School and Hospital that the average person wouldn’t know?

JW: Three “Good to Know” facts about the Pennhurst School and State Hospital, include:

  • When the facility opened in 1908, the administration building had not yet been completed so the Philadelphia building was actually used as the original Admin building.
  • There was a time when train cars could travel all the way up from the main tracks to the middle of the lower campus in the area of the Dietary building
  • The Pennhurst School and State Hospital was never actually an asylum.


TCS: How many building encompassed the Pennhurst facility and what were the buildings used for?

JW: At its height, the Pennhurst School and State Hospital encompassed more than 30 buildings. The earliest of which, designed by Phillip H. Johnson, were constructed of red brick, terra cotta and granite trimmings and are connected by a series of underground tunnels that stretch for miles. Pennhurst was a self-sufficient community as its 1,400-acre site contained a firehouse, general store, barbershop, greenhouse, hospital with a morgue, auditorium, farm, power plant, and even a graveyard.

TCS: When Pennhurst was built how many patients was it initially built to accommodate and how many occupants did it have at its fullest capacity? Additionally, what was the ratio of doctors and nurses or employees to patients?

JW: The Pennhurst facility was initially designed to house around 500 patients, by 1912 the institution was almost immediately overpopulated. Once in, every patient was given a classification of mental prowess, either as an “imbecile” or “insane” and physically as either “epileptic” or “healthy.” Many of the people that were placed in the School and State Hospital should not have been. In 1946, there were only seven physicians serving over 2,000 patients with no room for the 1,000 still on the waiting list for admission. By the mid-1960s, the facility, housed 2,791 people, most of them children, which was about 900 more than the administration thought the buildings could comfortably accommodate. The staff was extremely overwhelmed and unable to properly care for the patients.

TCS: In your opinion, do you feel that Pennhurst predominantly assisted in providing a positive learning experience for the patients or do you feel its programs and resources caused more harm than good?

JW: For some of the patients, the answer is “yes” and for others the answer is “no”. The high functioning patients could work and live a pretty full life on site without the persecution of the general public raining down on them. However, with a budget shortfall and staffing issues the low functioning patients were not cared for in a manner that would help to improve their condition. By the mid-1960s, only 200 of the residents were in any kind of art, education, or recreation programs.

TCS: In 1968, Bill Baldini, a local CBS Philadelphia newsman, opened the eyes to the horrors of Pennhurst when he exposed it during a five-part series entitled Suffer the Little Children. How did this expose change the daily operations of Pennhurst and Pennsylvania laws concerning the treatment of the mentally disabled?

JW: Bill Baldini, then a fledgling TV reporter, heard about the Pennhurst School and State Hospital facility and went there one day to visit and was immediately appalled at the conditions. Baldini has said that when he left that day, he cried the entire way home in his car. His five-part exposé outraged the public and truly painted a picture of neglect and abuse in the Chester County, PA institution. Many of the regular news viewers found it very difficult to stomach the coverage. This state-funded school and hospital center was at the heart of the human rights movement that revolutionized this country’s approach to healthcare for the mentally and physically handicapped. This facility was one of the most striking examples of the maltreatment that was characteristic of such institutions––at one point, papers labeled it “The Shame of the Pennsylvania”.


TCS: Who and how many are buried in the Pennhurst Memorial Cemetery? Can you tell us if these were patients of the hospital and why didn’t family members come to claim their bodies?

JW: The Pennhurst Memorial Cemetery is located on the grounds of the Pennhurst State School and Hospital. From a time period between 1918 and 1933 there were 40 former residents are buried. Unfortunately, I cannot answer why they didn’t claim their bodies with anything other than just speculation.

TCS: Can you describe for us some of the coverage that the Pennhurst School and State Hospital has received especially on shows like Ghost Finders, Syfy’s Ghost Hunter and the Travel Channel’s Ghost Adventures and Paranormal Challenge?

JW: The Pennhurst School and State Hospital site has long been regarded as a paranormal hotspot by some of the shows within that genre and they draw specifically on that reputation.

On Ghost Finders (Season 4, Episode 10 and Season 4, Episode 9 Pennhurst), join team members Rob, Heather and Amber as they capture some incredible evidence caught on camera.

On Ghost Adventures (Season 2, Episode 12), Zak Bagans, Nick Groff, Aaron Goodwin travel to Pennhurst State School and Hospital in Pennsylvania, which was an institution for both the mentally and physically disabled. Pennhurst State closed in 1987 after several allegations of abuse, including dehumanization.

On Ghost Hunters Live: Pennhurst State (Season 7, Episode 21), the Atlantic Paranormal Society (TAPS) team and some special guests spend six hours at Pennhurst State School and Hospital, with live interactive features so that the viewing audience can join in the chase.

On Paranormal Challenge (Season 1, Episode 3), creator and host Zak Bagans invites two teams of amateur ghost hunters to spend the night locked down inside haunted hotspots. During the night, the teams will put their paranormal skills to the test by conducting a ghost investigation with high-tech gear and their own knowledge. The teams will then present their findings to Bagans and a panel of three paranormal experts who judge the teams on teamwork, use of technology and evidence collected during the lockdown.

In this episode, the New Jersey Ghost Hunters Society take a more methodical approach to investigating the looming spirits of Pennhurst State School, while the rough-and-tumble Quest Paranormal Society employ an in-your-face plan of attack.


TCS: While working at Pennhurst, have you personally experienced any paranormal encounters such as shadows, unexplained lights or apparitions? If so, can you please describe where and what happened specifically?

JW: Fortunately, or unfortunately, while I’ve worked at Pennhurst School and State Hospital I have not personally experienced any paranormal encounters.

TCS: In October of 2010, Pennhurst owners worked with Randy Bates of the Bates Motel & Haunted Hayride attraction in Glen Mills, PA was to turn Pennhurst historic lower campus into a commercial Halloween “haunted” attraction. With that, can you share what visitors to the annual event will experience during their trip to the Pennhurst Haunted Asylum?

JW: Visitors to the annual event can enjoy four terrifying attractions featuring the Pennhurst Asylum, The Dungeon of Lost Souls, Containment and Mayflower After Dark.

Pennhurst Asylum

The Pennhurst Asylum is a “Hospital” themed walk through attraction featuring many items and artifacts that are salvaged from the original State School. Located on the upper floors of the old Administration building, which dates to 1908, this attraction features fine detail and realism through a combination of high tech animatronics, digital sound and highly trained actors.


The Dungeon of Lost Souls

Enter the world of the underground as your soul is led down the steps of the past to go back in time to a labyrinth of dilapidated cells, never ending halls, and be forced to confront a series of human experiments that have gone horribly and deadly wrong. This experience includes CGI special effects, illusions, attention to detail and ghosts that have never left the halls.


Containment (Tunnels) New* 2017!

Containment is a new attraction for 2017 that takes you through a 1,200-foot-long gauntlet underneath the Pennhurst complex. Stationed as a government facility hidden underground for decades, you will bear witness to patients being experimented on in the most inhumane ways possible. Lucky for you, this research facility is still accepting patients! The brand-new sets and scares of this attraction are guaranteed to produce horrifying screams and nightmares to come.


Mayflower After Dark

The final attraction, Mayflower After Dark, is a self-guided tour of the Mayflower Building, reportedly the most ghostly active of all the locations on the campus. It’s featured on Ghost Adventures and Ghost Hunters. No actors or props, visitors are sent at their own risk to wander through the dormitory, left caught in the sands of time just as it was 26 years ago. Search for spirits on your own, or let them find you first. Included is a museum of Pennhurst State School artifacts with real former employees taking you back in time to what life was really like for the patients.


Contact or Visit Pennhurst

Pennhurst School and State Hospital
Church Street and Bridge Road
Spring City, PA 19475
Phone: 484-886-6080
Get Directions

TCS: What can you tell us about the Pennhurst Memorial and Preservation Alliance?

JW: The Mission of the Pennhurst Memorial and Preservation Alliance is to promote an understanding of the struggle for dignity and full civil rights for persons with disabilities, using the little-known history at Pennhurst. By sharing this tragic story as well as its landmark victories, they seek to educate citizens in local, national and international communities, to assure that we never go back.

The Vision of the Pennhurst Memorial and Preservation Alliance is to be part of an effort to create a world-class museum to honor and memorialize the ongoing civil and human rights struggle of Americans with disabilities at a location of national significance.

TCS: Where do you see the Pennhurst property in the next 20 years?

JW: We very much hope that the essential buildings located on the Pennhurst site can be economically restored. From a historical perspective, we plan to have a museum or other venue on the property to recognize the site’s vast history and display artifacts. Additionally, our goal is to continue to operate and expand the Halloween haunted house attractions on a year-to-year basis.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Eastern State Penitentiary: America’s Most Historic Prison

Written by: Frank Iacono

Construction of the Eastern State Penitentiary, America’s most historic prison, began on a cherry orchard outside of Philadelphia, Pennsylvania in 1822. The chosen design created by British-born architect John Haviland was a technological marvel which consisted of seven wings of individual cell blocks radiating from a center hub; this was unlike any other prison design seen before the penitentiary opened in 1829.

Eastern State, at its completion was the most expensive public structure ever built, is considered to be the world’s first true penitentiary. It was initially renowned for its Enlightenment-inspired efforts to reform inmates rather than merely punish them. Eventually, this system was abandoned in favor of solitary confinement and a Death Row block. The once-genteel penitentiary housed, at one time, the most notorious prohibition-era gangster – Al Capone. Capone’s private cell even allowed him to have fine antiques and Oriental carpets.

The prison was designated a National Historic Landmark in 1966 and closed in 1971. It is now considered by several sources to be one of the most haunted places in America. The penitentiary has been featured on the Travel Channel’s Most Haunted Live, Ghost Adventures, and Paranormal Challenge; Fox Television’s World’s Scariest Places; TLC’s America’s Ghost Hunters; and MTV’s FEAR.

Today, Eastern State Penitentiary is open for tours seven days a week, year-round. Visitors can explore the cell blocks and learn about the history of this facility and its relevance. Eastern State offers a daily guided tour with one of their expert tour guides, or visitors can take a self-guided audio tour, “The Voices of Eastern State” Audio Tour, narrated by actor Steve Buscemi.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Sean Kelley, Senior Vice President & Director of Interpretation and Amy Hollaman, Associate Director, Events and Operations; Creative Director for Terror Behind the Walls and asked them about the history, the correctional system of incarceration, notorious criminals who were incarcerated, the annual Terror Behind the Walls and “good to know” facts concerning the Eastern State Penitentiary.

Q&A Session

The Creative Spotlight: The Eastern State Penitentiary, which was designed by John Haviland and opened its doors on October 25, 1829, was considered the first true penitentiary. Why do you think it received this designation and what made it so controversial?

Sean Kelley: Eastern State is considered the world’s first true penitentiary because of its intent, to instill penitence and true regret in the hearts of its prisoners. Eastern State’s focus was on achieving this penitence through silence, prayer, and labor, all of which took place in the solitude of inmates’ cells. Solitary confinement was a revolutionary concept when compared to prisons at the time, where inmates of all ages and crimes were housed together and physical punishment was the norm. Now, we can look back at the system of isolation that was so prevalent at the beginning of Eastern State’s history and recognize how, although it was supposed to be a solution to prison reform, it truly was harmful for inmates.

Curious how the building has changed over time? Here’s an online tour from 1998.

TCS: For the benefit of those who are not familiar with the Eastern State Penitentiary, can you provide us with at least three “Good to Know” facts?

SK: Three “Good to Know” facts about the Eastern State Penitentiary, include:

  • Eastern State Penitentiary’s system of solitude was seen as a revolutionary concept in prison reform. But what we know now, nearly 200 years later, is that solitary confinement is incredibly damaging for people’s mental health.
  • Architect John Haviland’s wagon wheel design of Eastern State has been copied over 300 times. There is a prison that looks just like Eastern State on every continent except Antarctica.
  • The penitentiary had running water and central heat before the White House!


TCS: Eastern State Penitentiary is touted as America’s Most Historic Prison. Can you perhaps share with us some stories about notorious criminals who were incarcerated there such as bank robber “Slick Willie” Sutton and Al “Scarface” Capone?

SK: One of the most famous bank robbers in American History, “Slick Willie” Sutton spent 11 years at Eastern State Penitentiary. In 1945 Sutton, along with 11 other prisoners, escaped from Eastern State in an inmate-dug tunnel that went almost 100 feet underground. Sutton was recaptured just minutes later. Over the course of his criminal career Sutton is credited with over 50 bank robberies, three successful escapes from prison, and over 30 years served behind bars. Visitors can step into the cell and view the hole from which Sutton and 11 others escaped.

Our visitors also enjoy viewing the cell of Chicago’s most famous mob boss, Al Capone. According to news reports, his time at Eastern State was spent in relative luxury. Reports stated that his cell housed a cabinet radio, oriental rug, and fine furniture. He also had his tonsils removed from the penitentiary operating room in 1929.

Take a 360-degree panorama view of Al Capone’s cell by visiting kuula.co/post/7lL8y.

TCS: Please explain Eastern State’s revolutionary so-called separate philosophy or correctional system of incarceration, dubbed as the Pennsylvania System of Confinement?

SK: The separate system, or Pennsylvania System, was based on the idea that penitence would lead to reform. Through silence, spiritual reflection, and physical labor, criminals were supposed to find this penitence in their hearts and change their ways. The early system was strict. Inmates has no contact with each other, and even interactions with guards was mild. Meals were even passed through a feeding hole, limiting guard/inmate interaction further. When inmates were taken from their cells, a hood was placed over their head to avoid any contact.

TCS: Can you please describe for us what an inmate experienced in the 1800’s under the Pennsylvania System of Confinement?

SK: When Eastern State was designed, its architect had to create solutions to ensure the success of this separate system. Originally, each cellblock and individual cell was designed with similar architecture to a church, with high, arched ceilings and a single skylight. Because each cell was meant for a single inmate, each has its own exercise yard and flushing toilet.

The penitentiary’s most famous architectural aspect is its radial design, with a central surveillance hub and seven cellblock which radiated from it much like a wagon wheel. This was to ensure complete and total surveillance to ensure control. As additional cellblocks were built over time, this idea of surveillance became harder and harder to achieve.

TCS: Can you please describe for us some of the horrible forms of punishment that the inmates encountered when they broke the rules?

SK: Eastern State officials mostly avoided physical punishments, though straightjackets and other restraints were occasionally applied.

In the 1800s, Eastern State’s “silent system,” or “Pennsylvania system,” stood in opposition to the Auburn system of incarceration employed in New York State prisons such as Auburn and Sing Sing. The Auburn system housed prisoners in solitary cells overnight, but grouped them together during the day for silent labor. Auburn administrators used corporal punishment on those who broke prison rules, while Eastern State officials largely avoided such punishments.

On occasion, Eastern State officials placed prisoners who became unruly or violent, and those who repeatedly disturbed the penitentiary’s silence, in restraints such as the “iron gag” and the “composing chair” (also called the “mad chair” or “tranquilizing chair”). One prisoner, Mathias Maccumsey, died after being placed in the iron gag for attempting to communicate with other prisoners.

Another punishment that officials used on occasion in the 1800s was the “shower bath.” A “shower bath” was a punishment used by prison officials in which a prisoner was restrained and doused with water.

Though solitary confinement had been used in the prison’s early years for rehabilitative purposes, by the early 1900s, solitary cells were reserved for those who broke prison rules. Infractions that resulted in solitary confinement included stealing items from the kitchen, fighting, gambling, cursing an officer, and other misconducts.

TCS: Please share with us the specific changes that occurred to the Penitentiary in the 1900’s and how those changes affected the prisoners daily living conditions and interactions with other inmates versus the 1800s?

SK: The separate system that Eastern State was so infamous for had begun to erode early on. By the late 1800s, inmates were issued hoods with— for the first time—eye holes. They would exercise together, in silence and anonymity. A congregate workshop was added to the complex in 1905, eight years before the Pennsylvania System was officially discontinued. With a large number of prisoners in an aging structure, the system of solitary isolation was completely abandoned in 1913.

An issue that faced the wardens of Eastern State, which we still face today, is prison overcrowding. As the penitentiary took in more and more prisoners, the separate system was no longer realistic or achievable. The original seven cellblocks were no longer enough to hold inmates, and by the time the penitentiary closed in 1970, an additional 8 cellblocks had been added. This compromised both the system of isolation and surveillance that was so pivotal in the 1800s.


TCS: By 1965, the Federal Government designated Eastern State Penitentiary as a National Historic Landmark. In 1971, it was closed. Can you describe for us the various proposals the City of Philadelphia had for the property after it purchased it for redevelopment?

SK: Eastern State sat abandoned for about 16 years before it went up for sale in 1987. Developers placed bids ranging from $2.5 million to $3 million. Suggested developments included a condominium complex, a supermarket, restaurants, and a nightclub. The following year, the preservationist group Eastern State Task Force (which would eventually become Eastern State Penitentiary Historic Site, Inc.) was formed and the first limited group tours of the prison are offered. The rest, as they say, is history.

TCS: Please describe for us what the public can expect to see or encounter during one of the historic public tours?

SK: There is something for everyone at Eastern State. We offer a daily guided tour with one of our expert tour guides, or visitors can take a self-guided audio tour, “The Voices of Eastern State” Audio Tour, narrated by actor Steve Buscemi. Eastern State also features history exhibits and a critically acclaimed series of artist installations. Visitors can enjoy Hands-On History interactive experiences which allow visitors a closer look through short demonstrations with our expert tour guides. Our latest exhibit, Prisons Today: Questions in the Age of Mass Incarceration, looks at our nation’s skyrocketing incarceration rate and the driving factors behind it. Eastern State sits on nearly 11 acres, so we encourage visitors to walk around and explore everything the museum has to offer!


TCS: When do you start preparing for Terror Behind the Walls and tell us what exactly goes in to the overall preparation process?

Amy Hollaman: Terror Behind the Walls, America’s largest haunted house, is located inside the massive, castle-like walls of Eastern State Penitentiary. This extraordinary theatrical production is consistently ranked among the top haunted attractions in the nation. Preparation takes place year-round, and once the event is up-and-running it takes an elite team of 14 makeup artists almost three hours to prepare the cast of more than 200 performers each evening.

Terror Behind the Walls is the single largest source of revenue for Eastern State Penitentiary Historic Site, Inc., the 501(c)3 tax-exempt, charitable organization that administers both the daytime prison tour program and the Halloween fundraiser. Since 1991, Terror Behind the Walls has raised more than $5.3 million to fund preservation efforts at this National Historic Landmark.

With the help of Terror Behind the Walls, Eastern State Penitentiary Historic Site is thriving. Daytime prison tours are available every day, year-round, from 10 am to 5 pm.

TCS: Terror Behind the Walls an annual Haunted House Halloween event, consists of six startling attractions. Can you please describe each of the attractions and tell us what you feel entices visitors from across the country to attend year after year?

AH: Terror Behind the Walls (TBTW) consists of six haunted attractions that create a seamless experience for visitors. All six attractions are included in one admission price. As visitors enter Terror Behind the Walls, they are confronted with a critical decision: should they explore the prison and watch the action, or should they mark themselves to truly interact with the denizens of the cellblocks? Those who opt in for true interactivity may be grabbed, held back, sent into hidden passageways, removed from their group, and even occasionally incorporated into the show. They will deal with the consequences of their decision through six long attractions:

  • Lock Down: The creatures of Lock Down: The Uprising have risen to TBTW from the depths of the darkest universe. They are agile, ruthless, and hungry for flesh. They have no law, no chain of command, no concept of confinement.
  • Machine Shop: Hidden deep inside the cell blocks is a long-forgotten Machine Shop. Evil pervades this space – an evil with one mind but with many bodies.
  • Infirmary: The Infirmary takes the fear of hospitals to a whole new level. Discover the world of prison medical treatment, including shock therapy, hydrotherapy, and other torturous experiments gone wrong.
  • Blood Yard: The carnage sends a clear message: You could be next. Hunt or be hunted!
  • Quarantine 4D: Flat walls appear to have depth, creatures emerge from seemingly nowhere, and some brave visitors will be challenged to face their worst fears.
  • Break Out: Inmates surround you using every way imaginable to escape. Keep an eye out at every corner, as inmates may even be using YOU to aid in their attempt to gain freedom.

Terror-Behind-the-Walls

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TCS: Can you describe for us the coverage that Eastern State received on Travel Channel’s Ghost Adventures and Most Haunted Live, Syfy’s Ghost Hunters, MTVs Fear and others?

SK: Many people believe that Eastern State Penitentiary is haunted. As early as the 1940s, officers and inmates reported mysterious visions and eerie experiences in the ancient prison. With the growing interest in paranormal investigations, Eastern State Penitentiary may now be the most carefully studied building in the United States. Approximately 60 paranormal teams visit to explore the site in a typical year. The penitentiary has been featured on the Travel Channel’s Most Haunted LiveGhost Adventures, and Paranormal Challenge; Fox Television’s World’s Scariest Places; TLC’s America’s Ghost Hunters; and MTV’s FEAR. Footage captured on the second tier of Cellblock 12 by paranormal investigators during filming of SyFy’s Ghost Hunters may be the most controversial ghost sighting in history. During the filming of Paranormal Challenge S01E02, host Zak Bagans called Eastern State Penitentiary “one of the most haunted places in the world.”


Contact or Visit:

The Eastern State Penitentiary Historic Site
2027 Fairmount Avenue
Philadelphia, PA 19130
Website: http://www.easternstate.org
Phone: 215-236-3300

About Frank Iacono

frankheadshot

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Donna Melanson: Azul Yoga

Written by: Frank Iacono

Donna-Melanson-Headshot

Donna Melanson, ERYT200/ RYT500, is an experienced yoga teacher who teaches weekly classes and special events in collaboration with businesses and corporations in the Boca Raton, Florida area. She has studied yoga principles for years but has been fully teaching since 2011.

Donna is the founder of Azul Yoga and Azul Yoga Institute. She recently graduated her inaugural class of yoga teachers who have been trained in the Melanson Method, which is an amalgamation of the best parts of her training in several yoga disciplines including Vinyasa, Restorative and Yin Yoga, Yoga Nidra, Pranayama, Vedic Thai Yoga, and Meditation.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Donna Melanson and asking her a few questions about her educational and professional background, her perspective on yoga, her wellness philosophy, her daily live video streaming Sunrise Beach Yoga and Meditation on Periscope and Facebook Live, and her upcoming yoga retreat.

Q&A Session

The Creative Spotlight: How and when did you decide to embark in your profession as a Yoga Instructor and how many years have you been teaching?

Donna Melanson: I became a yoga teacher after years of pursuing all the things that I felt that I should be doing; Go to college, start a family, provide for that family, keep your head down, sacrifice, and work. Divorced, single for ten years, raising children as a single parent, while being self-employed left me feeling very empty. I was very successful in business and then I wasn’t, life happened, as it always does and I found myself reinventing my life. This time I told myself I going to recreate my life in the way I want to live and be in this world.

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At the time I was reflecting and making my decisions I owned 100 acres in the mountains of North Carolina I would go there often and hike the land and commune with nature. It was the first time in many years that I would do something for myself and I felt truly happy and at peace. As I walked in the silence of nature I kept hearing the chant Yoga Yoga Yoga in my head in the way they said Toga Toga Toga in the classic movie Animal House.

I wanted to practice yoga at the top of the mountain for some unknown reason. I didn’t know anyone who practiced yoga, and really didn’t know much about it. I must have talked about it a lot because a friend gave me a 30 min VHS gentle yoga tape and a too small too flimsy yoga mat. I started practicing every day and it left me in a deeper state of peace. A state that I could be in without having to go into the woods. I knew then that this was the path that I wanted to go in. This is how I wanted to live in this world. I’ve studied for years and have been fully teaching since 2011.

TCS: In your own words what is yoga? Additionally, please discuss for us some of the benefits yoga has for children, teens, and seniors?

DM: Yoga is the uniting of the body, mind, and spirit, and it’s this union that allows us to live in a more effortless state of being. When are body is settled, our minds become settled, and it allows us to see clearly. In this clarity we connect to the spirit not only within ourselves, but we begin to see this divinity in everyone else as well.

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Yoga is perfect for children, teens, seniors, anyone, and everyone at any age, at any level of fitness, or any ability to stretch. We all have to start where we are with what we have. The first yoga sutra states that yoga begins now. Meaning now in every present moment. Our yoga practice is about introspection, so we’re tuning in to ourselves discovering more about yourself. Noticing habits and patterns while connecting with the true nature of who we are. We practice these things on the mat doing the best that we can in that moment even if the best we can do is just show up and imagine doing the postures in our head that day. We show up, we practice, we get stronger in both our mind and body, and we practice these things on the mat so that we can take them off the mat and into our lives.

TCS: For the benefit of those who are not familiar with Donna Melanson or Azul Yoga, please share with us your education, certifications, training, and/or additional qualifications that you possess?

DM: I’m an experienced yoga teacher ERYT 200/RYT500 and have also had formal training in Yin, Restorative and Vedic Thai Yoga. I’ve had the opportunity and benefit of being with some of the top teachers in this country, I love my training and I love everything about my job, and I will forever continue to be a student of this practice.

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TCS: How many different types of yoga do you teach and is there one specific style that you prefer and why?

DM: I teach Hatha, Vinyasa, Restorative, and Yin Yoga. I prefer the mindful meditative gentle approach to any style I teach.

TCS: As a Yoga Instructor what is your overall wellness philosophy?

DM: Mindfulness.

TCS: In your opinion, what do you think draws people to yoga and specifically to participate in your program?

DM: I think people are looking for something when they find yoga. And, I’ve often wondered what drawls people to my program. Certainly there are many instructors who are stronger and more adept in the postures, and certainly there are people who are more well versed in every aspect of yoga. But what some have told me it’s just who I am, and I only assume that they yoga has changed me and does affect every sense of my being, and that people feel that.

TCS: What advice do you have for people who have never tried yoga? And, why do you think some people may feel intimidated by yoga?

DM: I think many people are confused about yoga and I have to admit it can be a little confusing if you don’t know anything about yoga because now there are as many types of yoga as choices in types of food. A big difference between a scoop of white rice and a meal that may be served at a fine French restaurant. Many people come to me and think yoga is about stretching, and others think it’s more of a power exercise class, where you need a prerequisite in gymnastics to attend. So it’s no wonder it’s intimidating.

Truth is, just like finding what foods you like. You may have to try a few different styles of yoga, and then once you fine a style that resonates with you may need to try like chef’s different teachers to serve that style to you. Whatever style resonates with you will all help to lead you down the same path. Many studios offer yoga basic classes to help you get started. Just remember it’s your time on the mat. Pay attention to your own body and do what’s best for you.

TCS: In a class full of people with wildly different aims, how do you strive to keep everyone engaged and motivated?

DM: There are many factors that can keep people coming to your class or keep them away. All you can do is show up and give the best class that you can at the moment. With the intention that they receive everything that they need at that moment.

TCS: Can you describe some of the safety precautions you take during your yoga class sessions to prevent injuries?

DM: I’m not a doctor, although I do know a lot about anatomy, therefore I never ask people about injuries. If, however someone wants to talk to me about their injury before or after class I’m happy to talk to them about how they can accommodate to protect themselves. If I witness someone during class struggling I let them know that they are free to come out of the pose. I give everyone permission listen to their bodies and to not do any pose or adjust as needed. Yoga as I said is about self-awareness. We need to learn to tune in and trust our innate intuition on what is best for us.

TCS: Tell us how you discovered live video streaming on Periscope and describe for us your Sunrise Beach Yoga and Meditation?

DM: I’ve been streaming on Periscope for about six months. I started after moving to close to the beach a year and a half ago. I wanted to create the daily habit for myself of yoga and meditation at sunrise at the beach, a desire that come to me during my first yoga teacher training many years before. I started going to the beach every morning and it was so beautiful and t was so inspiring that I felt that I had to share. So over a year ago I started posting photos to my Instagram account with inspirational sayings. While on the beach one morning I ran into a friend who told me about periscope. So I began. That’s how things happen right, it’s about just showing up and just doing it, and you set the intention to help, and hopefully you do. Periscope has propelled me to a higher level. Broadcasting to people from all over the world suddenly gaining well over 20,000 followers and still growing.

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TCS: Describe for us in greater detail the many benefits of some of the more common yoga postures including the following:

DM: Here are some of the more common yoga postures and their specific benefits:

  • Alternate Nostril Breathing – We practice alternate nostril breathing to clear energy pathways. When the left side, which is the feminine side, is clear it brings us more peace and serenity. When the right side, the masculine side is clear it gives us more energy. So when we practice flowing back and forth alternating the nostrils, we balance and get that perfect blend of strength and peace.
  • Child’s Pose – A relaxing posture that is great for digestion. The forward flexion massages the abdominal organs, and helps release muscular tension along spine into the hips. It’s a great time to take a moment to honor yourself, honor your body, and your time on the mat.
  • Downward Dog – Strengthens and stretches the legs, arms, and shoulders. Creates balance, integration, and grounding of the whole body. Helps to calm the nervous system.
  • Gratitude Meditation Meditation – Is meant free our awareness from identifying with our thoughts and what we’re sensing. When we practice gratitude meditation or any meditation where we are concentrating on one thing, be it gratitude, our breath, or a mantra, it’s the first step in learning to have awareness in every moment but not to cling to our thoughts that keep popping into our heads. Aware that they are there but then letting go, as we focus our attention on one thing. Meditating on gratitude specifically allows us to shift our thought to all that is good and working. We shift our thoughts because our thoughts become words, and our words become actions, and our actions become our present reality. We want to live in a world where we have more things to be thankful for, so this where we need to begin.
  • Lotus Pose Increases – Flexibility in the hips, legs, knees, ankles and feet. It strengthens the core and helps to develop good posture.
  • Mountain Pose – Teaches us the basic alignment for all poses. You are grounded and you pause here to witness your conscious thoughts with detachment.
  • Plank – Strengthens your overall body especially your core.
  • Tree – Strengthens the legs and your core for balance.
  • Warrior – Helps to increase flexibility in the hips and shoulders, strengthens the core. In fact, all muscles are engaged as they are in every pose but they’re softened after engagement. We want a little bit of movement in a lot of places. We want all muscles involved and working. So here in this warrior pose is a great place to feel the strength of the warrior and the peace of the yogi. Strong but soft.

Donna-Melanson-Yoga-Poses

TCS: Are there any celebrated situations where you feel you’ve made a huge impact in someone’s life?

DM: I can’t really speak to how huge an impact I’ve made on other people although I have had people come up to me, call me and write me in gratitude. But I can speak to the huge impact I’ve made on my own life. I once looked on the outside as a very lucky and successful person. I had money, cars, and many other “things”, but I wasn’t happy and I tortured myself in my mind with thoughts. That’s what yoga did for me, and it’s why I want to share and teach. I know that happiness starts here, and I want everyone to get to this place of peace.

TCS: What is your mantra and, how does it sum up your life?

DM: My mantra is So hum meaning – I am. I am on the sense that we are connected to all things.

TCS: I understand that you’re planning a Yoga Retreat for your Periscope audience so can you please provide us with specific details regarding your upcoming program scheduled for January of 2017?

DM: Yes, I’m currently planning a yoga retreat for January 2017 – New Year, New Beginning.

The beginning is now. With that, I invite you to join us at the oceanfront Wyndham Deerfield Beach Resort in Deerfield Beach, Florida to start the new year with peace, love, and joy on and off your yoga mat. Our five-day/four-night retreat will include two yoga sessions daily, sunrise meditation on the beach, breakfast together, conversations, community and plenty of free time for you to swim, enjoy the watersports, fish from the pier, shop, have a massage or just relax.

Donna-Azul-Yoga-Retreat

Azul Yoga Retreat Information

Contact: Dindy Yokel
Email: dindy@dindycopr.com
Website: Azul Yoga

Stay Connected

I invite you to stay connected with me on the following social platforms:

TCS: For those suffering from low self-esteem and deep rooted emotional issues what specifically do you bring to the table to help them discover and/or focus on making improvements to their overall health and well-being?

DM: That’s a big question, and again I’m not a doctor, but I do know what helped me, and I do believe that the practice can help anyone. There are 8 limbs to yoga, and when we have time to dive deeper into these limbs they all help to get us to that place of peace and self-acceptance. Our minds and bodies are connected so when we practice the totality of yoga. The breathing, the physical practice the mindfulness, the meditation, the observances and restraints. We not only become stronger physically but mentally.

The photography shown in this article was shot by Andrea Blakesberg Photography.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Tony Trujillo: Beyond Today

Written by: Frank Iacono

Beyond-Today-Tony-Trujillo

Beyond Today, a hard rock band, started with Guy Johnston, Cory Burke, and Tony Trujillo in June of 2013 in the Lewiston, ID & Clarkston, WA valley areas. Within just a couple weeks of beginning the project, Beyond Today had already written a handful of songs that were ready to be recorded. They chose Amplified Wax Recording Studio in Spokane, WA as their production destination.

Beyond Today completed recording their debut EP in just 2 days. Once they finished the process, they added their forth band member, Vaughn Knoeppel, and started playing shows in Palouse, ID, one of which gathered over 2,000 attendees.

Beyond Today made a name for themselves in their hometown of Lewiston, ID with the early release of their song “Colors” on their local rock radio station Z-Rock 96.5 FM. The song was selected to be a part of the Z-ROCK KOZE Cage Match against big name acts. They won all 5 nights in a row securing their spot in the Z-Rock Hall of Fame. Once their debut EP was released in October of 2013, they started to pick up even more ground, with requests to have them play all over the Northwest. To that extent, they won 2nd Place at The Gorilla Music Battle of the Bands Finals in Spokane, WA.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Tony Trujillo, the bassist and backing vocalist of Beyond Today, and asking him a few questions about his musical influences, his songwriting and recording process, his upcoming tour schedule, and his new album The Artificial Heart.

Q&A Session

The Creative Spotlight: How did you come up with the band name Beyond Today?

Tony Trujillo: Beyond Today started back in June of 2013 in the Lewiston, ID & Clarkston, WA valley. Guy Johnston (our lead vocalist) and I were in a previous project together. We had, at the time, booked studio time to record a handful of tracks with that project but we switched gears to lean more towards the rock side of things, wanting to get that energetic live show aspect going rather than the lighter “indie” stuff we were working on prior. With that studio time already booked, which was only a month out, we realized we needed to get some songs done quickly.

During a two week period of that short time before recording what would ultimately become the basis of our sound and identity, we buckled down and got to writing, fleshing out previous riffs, and wound up finishing seven songs for our initial EP. When it came time to record, which we only had three ten-hour days to complete, we still hadn’t come up with a band name yet, dozens were tossed around but we settled on Beyond Today because it was something that just grabbed us. It was also a kind of mantra for us, as in always looking beyond today to what’s next and to push ourselves to the best of our ability to be able to continue to grow as people, musicians, and a band to get there.

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TCS: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you?

TT: I’d have to say I first realized I wanted to be a musician after seeing a Saliva/Default show when I was about 10 or 11 years old in New England. Something about the atmosphere and the energy of their performances just got my total and complete attention, from their music, to the stage presence, and the lighting and effects of the show. I’ve been involved in music ever since.

TCS: For the benefit of those who are not familiar with Tony Trujillo or the band Beyond Today, how would you describe your musical genre?

TT: Hi, I’m Tony Trujillo of Beyond Today, in which I play bass and do the backing vocals for the band. Guy Johnston, is our main vocalist, and plays guitar and piano. Jeremy Wilcox is one of the main guitarists along with Paul Nims, and Tim Thornton is the man on the drum throne.

Beyond Today’s genre can be classified as Rock/ Alt. Rock/ Hard Rock/ Post-Grunge. We get compared a lot, with our similarities, to; Shinedown, Seether, Theory of a Deadman, Killswitch Engage, Saint Asonia, Breaking Benjamin, and many others which I can’t quite recall off of the top of my head. Those ones we certainly hear more often than not though.

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TCS: What famous musical artists and/or bands were among your early influences and how do you think they shaped you both as a singer/songwriter and performer?

TT: I followed a lot of the 90’s and 2000’s rock, hard rock, and metal bands growing up. Some of my favorites were Metallica, Ozzy, Papa Roach, Fuel, Chevelle, Korn, Disturbed, Crossfade, Linkin Park, 3 Doors Down, AFI, Cold, Theory of a Deadman, Default, Saliva, Filter, Big Wreck, Thornley, Deftones, Soundgarden, Thousand Foot Krutch, Pantera, Anberlin, Jerry Cantrell, Alice In Chains, and Three Days Grace, just to name a few. Music is almost all about listening, and I certainly learned a lot listening to those bands. A lot with phrasing, how notes move together to create the triads and chords used in constructing songs, and how syllabic rhythm played a role in vocal lines, melody, and lyrics.


TCS: Take us behind the scenes in the making of your new full length album entitled The Artificial Heart. What was your favorite part of its production and the most challenging from an artistic perspective?

TT: We started the writing process on the album back at the end of 2014, and started the recording process in March of 2015. This album was a lot of fun for us as a band. We wanted to feed off of the response we received from our EP namely with our song “Colors”. We wanted to build upon what we did with that and create some more high energy in your face kind of rock in our own way. We also re-recorded some of the older tunes to match the sound we were originally going for had we not been cut short on the recording time in the beginning of the band. That made the album full length with thirteen songs. It was quite the feat for us, but was always a goal we had, to get a full length out to really showcase all of the different songs we have.

My favorite part of the album recording process was the production of it. After the “scratch tracks” were recorded we really got to dive in and add things such as effects, harmonies, strings, and other interesting sounds that made the songs really stand out and become more and more personal to us. The challenging part was finding “that” sound with guitar tones and making them really punch. Luckily we came across the amps by the name of Kemper Profiling Amplifiers. Which allowed us to get the sounds we were after, making that larger than life guitar sound that we were after.

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TCS: Personally, one of my favorite songs off of The Artificial Heart is the title track called “The Artificial Heart,” so can you share with us the meaning behind it and the video concept

TT: The concept behind the song “The Artificial Heart” was from the viewpoint of falling in love with someone but they didn’t feel that they were good enough for you, so you’d wait as long as you could because you knew that a relationship with them could really be something great if not wonderful, and trying your damnedest to help them see themselves in a better light as it were, but sometimes the ‘waiting’ can cause too much pain on both sides. The video that Jimmy did was kind of out of the blue, we already had some ideas for one that we would shoot, but he did one for our song “Starlight” that was pretty cool. He made the video for “The Artificial Heart” and we thought it was a pretty cool interpretation.


TCS: Can you describe for us the background to the hit single entitled “Stay” that also appears on The Artificial Heart?

TT: “Stay” is another one about a snapshot in a relationship, in where you first meet the person, and just want to really stay with them and lose yourselves in each other. It’s about that moment. That first sight kind of aspect.


TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?

TT: One of the strangest places I’ve played personally was during a show at night outdoors, when a torrential rain storm struck and soaked just about every piece of gear, but the show went on, until it cut the power. It was pretty fun, except replacing the equipment afterwards.

TCS: Tell us about the Beyond Today song writing, recording, and video production process behind the song “Sunburnt Cradle”?

TT: That one was just a song we wrote quickly that had a really good feel to it. The lyric video I made in after effects. I actually do all of the graphics and things in that nature for the band. Saves us a lot of money not having to hire out.


TCS: Is there a particular venue that you’ve always wanted to play? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?

TT: One venue that I’ve always wanted to play is the Whiskey a Go Go in West Hollywood, California. I’d love the opportunity to play with the likes of Victor Wooten, Marcus Miller, or Stanley Clarke. They are some killer bass players.

TCS: In what ways do you market your appearances, sell merchandise, and stay connected to your fan base?

TT:We try to look as professional as we possibly can. We make attention grabbing graphics and sell interesting one of a kind merchandise items, including dog tags, shot glasses, leather wrist bands, and other knick-knacks.

Beyond-Today-Merch

Additionally, we stay connected to our fans at shows and online media via the following:

TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?

TT: Definitely one band everyone should check out is a band out of Tennessee called Skytown Riot. We toured with those guys back in 2014, My favorite song by them would have to be “Runaway Princess” or “Soul or System”.


TCS: What does the short and long-term outlook look like for Beyond Today?

TT: We’ve got some really cool shows planned for this summer. In June, we are headlining The Knitting Factory in Spokane, WA. Later this Summer/Early Fall we plan to go into the recording studio and do pre-production on the next album which will be out spring of next year. We also have some other very big things in the works that we’ll be announcing later on, as well as some music videos. You’ll just have to come check out what we got coming up.

Song List on The Artificial Heart (2016)

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  1. Break Me
  2. Aftermath
  3. Where We Go
  4. Stay
  5. Colors
  6. Going Back
  7. StarlightT
  8. The Divide
  9. Silver Tongue
  10. Ghost
  11. Inside the Fire
  12. The Artificial Heart
  13. Blackbird

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Kick It Out: A Tribute To Heart

Written by: Frank Iacono

Kick-It-Out-A-Tribute-Band-Logo

Have you ever wished you could experience the masterful voice of Ann Wilson, the craftsmanship of guitarist Nancy Wilson, and the rest of the legendary Rock and Roll Hall of Fame group hailing from Seattle, Washington known as Heart? If so, then Kick It Out A Tribute To Heart, based in the Philadelphia, Pennsylvania and South New Jersey area, featuring long-time friends Sandy Hall and Susan Salmon is a must-see experience for you!

Kick It Out is a tribute band that was born out of a sincere respect, admiration, and love of Heart and their incredible and timeless music. As fans, all the members of Kick It Out have followed the Wilson sister’s careers since the early 1970’s. As musicians, the band feels passionately about performing Heart’s music with authenticity and integrity.

Kick It Out, a collection of seasoned musicians and performers experienced in both national and international music communities, is committed to providing all the power and adrenaline of a Heart concert while always staying true to the soul and magic of their unforgettable songs. For those eager “to keep the love alive”, it’s an experience guaranteed to leave audiences thrilled, emotionally engaged, and moved.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Sandy Hall, Susan Salmon, and Joe DeLuca from Kick It Out A Tribute To Heart and asking them a few questions about their musical influences, their career as a tribute band, their set list, and their past and upcoming performances.

Q&A Session

The Creative Spotlight: Can you introduce us to the Kick It Out A Tribute To Heart lineup and share with us how you decided on the band name?

Kick It Out: We were throwing around some Heart song titles as names and many of them had already been taken by other Heart tribute bands all over the country, so our guitarist Billy Salmon thought that Kick It Out would be a good band name. The song “Kick It Out” appears on the Little Queen album.

The Kick It Out A Tribute To Heart lineup features:

  • Sandy Hall — Lead Vocals
  • Susan Salmon — Electric & Acoustic Guitar, Mandolin, and Background Vocals
  • Billy Salmon — Electric Guitar
  • Mark Evans — Bass Guitar, Acoustic Guitar, and Background Vocals
  • Joe DeLuca — Keyboards and Background Vocals
  • Ritchie DeCarlo — Drums and Background Vocals

Kick-It-Out-A-Tribute-To-Heart

TCS: So how long has Kick It Out A Tribute To Heart been playing together and how did you get started?

KIO: We were out performing during the Summer of 2009. I started talking to our original bass player Chris Hall and Jeff Gordon (former KIO drummer) who I have known since my teenage years and Susan Salmon (KIO guitarist) that I knew from Archbishop Ryan High School believe it or not about forming this band at the end of 2008. I believe we started talking about it after I saw Heart perform at the Susquehanna Center in Camden NJ with Journey and Cheap Trick. I thought…you know…I would LOVE to do a tribute to Heart and I know exactly who would be the perfect “Nancy”….Susan Salmon! Wow! I can’t believe it has been THAT long! I have always been and still am a BIG Heart fan. Moved and inspired by their music ever since I heard the album Dream Boat Annie. Ann and Nancy Wilson were a big inspiration and reason why I started singing professionally. It was the love of and connection to their music really. The music is challenging and vocally like a master vocal class. It takes a lot of stamina, power, and control to sing those songs for up to 2 hours.

Kick-It-Out-A-Tribute-To-Heart-Ann-Nancy

TCS: At what age did you become interested in music? And, who or what inspired you to pursue a career as musicians?

Sandy Hall: I was in grade school, like maybe 3rd grade and I fell in love with music. I remember singing Karen Carpenter songs, The Beatles, Elton John, The Who, Jefferson Starship, and of course HEART. I would say that Ann and Nancy Wilson, Pat Benatar, David Bowie, The Who, Led Zeppelin, The Pretenders, and Stevie Nicks all of them inspired me to purse music as a career.

Susan Salmon: I became interested in music at the age of 3. My mother was a piano teacher and she inspired me to pursue a musical career.

Joe DeLuca: For me, my love of music began when I was 10. I remember listening to my sister and brother’s 45’s of The Beatles, 3 Dog Night, The Doors, Motown, and etc.


TCS: Sandy did you think early on that you sounded like Ann Wilson or was it something that you discovered over time?

SH: Early on I actually felt and identified with Karen Carpenter’s tone and vocals in the alto/lower vocal register. Then when I started to really wail and rock out songs like Jefferson Airplane’s “White Rabbit”, Led Zeppelin’s “Black Dog”, and Bette Midler’s version of “When A Man Loves A Woman” from the movie The Rose…well then I really started to appreciate the female rock vocal and of course I started singing Heart songs like “Magic Man” and “Crazy On You” and I really did identify and connect to the upper range and power vocals of Ann Wilson. If you listen to those songs….you almost hear that lower warmer tone in the lower range and then the build up and jump to the full voice wailing. It was a combination of the Karen Carpenter tone and then some Robert Plant wailing in the upper range. It was challenging, yet very moving on a deep, deep low in the gut level kind of soul connection vocally. There is something really freeing when you sing in a strong full voice in that higher vocal register. Certainly there is an adrenaline high there. I like a challenge so naturally I felt that singing Ann Wilson’s songs would help me become a better vocalist.


TCS: Why do you guys think tribute bands have become so prominent in the past ten years or so? And, has Kick It Out A Tribute To Heart ever been criticized for being a tribute band?

KIO: Well, some artists like Queen, Pink Floyd, Genesis, Led Zeppelin are just not touring anymore or very infrequently and there is a desire in people to hear the music live in a nostalgic way and more frequently. You know recreate the feeling of that music that you fell in love with as a kid in a more intimate way….in a small venue instead of a large stadium in the nose bleed seats where you are looking at the artist over a big projected screen. Personally, I think people want to hear the music that they love live and in person and feel the connection to the music during a live performance. Tribute artists like Kick It Out channel the original artists during a performance in a smaller more accessible intimate level at a venue where they feel more connected to the artists and also at a more affordable cost as concert tickets are through the roof.

As for being criticized as a tribute band. No, Kick It Out has not been criticized for being a Heart tribute band. Although I know there is a school of thought out there that musicians should only perform their own music. My answer to that is that classical musicians in a way are playing covers and not their own original music and the very, very best are playing a piece as close to the original written music as humanly possible. So in a way that is what tribute artists do also. Ha!! And, I have to say that people do have a very high expectation of you when you put it out there that you are paying a tribute to what many consider the greatest female vocalist of this generation. That’s a lot of pressure actually. You can feel them checking you out and ready to put you down. I do my best to do a respectful tribute. Not an imitation. Of course, you want to recreate the experience for people so you do what you can to channel the original artists. A tribute is by definition an act of gratitude, affection, respect, and honor.


TCS: Let’s talk about the music for a moment. When you’re in a tribute band, obviously your music will be picked apart and compared to the original. So how did Kick It Out A Tribute To Heart sculpt its sound and its stage performance?

KIO: I think it comes very naturally for us. We all connect to the music and love it so playing it was easy even though the songs are challenging. When you love something you do your best to play it well. The stage performance is a combination of who we are and our own individual personalities with the understanding and intention of “channeling” the energy of Heart. You want to channel that energy and essence so that the audience can “feel” the songs as if they were at a Heart concert. But I do really feel that we all are infusing our own individual presence on stage in our performances. Again….it’s not an “imitation or impression” of Heart and their music …it’s a “tribute”….our tribute.

TCS: What do you guys feel is the hardest aspect of re-creating a Heart show?

KIO: For me it’s the stamina and power needed sing up to 2 hours during each show. It takes a lot of vocal control and lung power. I also feel that we would all agree that it is frustrating if you don’t have a good sound tech who knows the songs and they don’t turn up the guitars when they need to be up front and also for me it is essential to have good in ear monitor balance and mix as I depend on that to sing in pitch and not blow out my voice. If all that is in place…it’s a blast and not hard at all.

Kick-It-Out-A-Tribute-Band-To-Heart-Peforming

TCS: What do you feel sets Kick It Out A Tribute To Heart apart from other Heart tribute bands?

KIO: There is an aspect to my voice that has a similar timber and tone on these songs and power and energy on the high notes. Of course there is a visual resemblance that Susan and I have to Ann and Nancy. Additionally, Susan can actually play Nancy’s parts on both the guitar and mandolin whereas many Heart tribute bands don’t have that . She is a top notch musician. The band is made up of seasoned professional multi-talented musicians with excellent stage presence and high energy. Billy has that early Roger Fisher vibe going on too and is an excellent player and performer. Same goes for the other members, Mark Evans is a top notch pro all the way around, Ritchie DeCarlo, and Joe DeLuca also…pros with great attitudes.

TCS: Have you played with any other Heart tribute bands and if so what type of reaction have you received?

KIO: No. We have not.

TCS: How many gigs does Kick It Out A Tribute To Heart play annually and what and where are the venues in which you’ve performed?

KIO: We are a specialty act so we don’t play every week. On average we play about 10 to 12 good gigs a year. We don’t want to over saturate the area and Heart also is actively touring every year. We want to give people the music when they miss a Heart show or when they are not touring. All of us are also all involved in other music projects and we try and balance all of that out. We have played as far south at Virginia and north up to Boston and in between. We love outdoor music festivals, amphitheaters, casinos, and theaters like Delmarva Bike Week, Penny Pack Park, Sellersville theater, Scottish Rite Theater, Showcase Live in MA, Delaware Park Casino, Hollywood Casino, Wildwood Crest Concerts. In 2015, we played at the Burlington Amphitheater and La Costa in Sea Isle, New Jersey.

TCS: What are the most requested Heart songs at your shows?

KIO: The most requested Heart songs during our shows are:

  • ”Barracuda”
  • ”Crazy On You”
  • ”Alone”
  • ”Never”
  • ”What About Love”
  • ”Magic Man”


TCS: Has Kick It Out A Tribute To Heart ever performed internationally? And, if you could perform in any venue in the world right now, national or international, where would that be and why?

KIO: No we have not performed internationally. We would though for the right situation and venue. There is a great festival in Akron, Ohio called Lock 3 that would be awesome, perhaps a cruise like Monsters of Rock (MOR) which our bass player who is also a front man/writer, Mark Evans just played MOR with his original band Heaven’s Edge. We love big stages, big crowds…anywhere where there are people who love Heart music and where the stage and sound are professionals. Why? Well it is an unbelievable high to play to a huge crowd….the energy is infectious and we would get to travel and see the world.

TCS: Of the songs that Kick It Out A Tribute To Heart plays from Heart’s extensive library which are your most and least favorite? Equally, is there a song from Heart that you guys really love that is not included in the set currently? If yes, then why.

KIO: We love “Crazy On You” and “Rockin’ Heaven Down”. The song “Alone” is also great and very moving and powerful too. I don’t think that we picked up songs that we didn’t like. Then again, we love them all. Ha! I would love to do “Mistral Wind”. Very powerful, magical song we just have not had a chance to add it to the set yet. The great thing about this band is that we play these great songs that we love.

Kick_It_Out_A_Tribute_To_Heart

TCS: Individually, what’s your favorite Heart song of all time?

SH: For me it is “Crazy On You” from Dreamboat Annie.

SS: It is really hard to choose a favorite. It switches all the time. Right now, the song, “How Deep It Goes” from Dreamboat Annie plays in my head. Before it was “Sylvan Song” and “Dream of the Archer” both from Little Queen. I like the more obscure songs that show a lot of Heart.

JD: I really like Heart’s “Who Will You Run To” from Bad Animals

TCS: As a collective group, the band, what has been the toughest challenge you’ve faced to date, and do you think it made you stronger as performers?

KIO: The toughest challenge is always with sound and mix. The outdoor shows can be challenging in that way as wind and weather can really affect how it all turns out. We try and go with the flow and do the best show we possibly can no matter the obstacles.

TCS: How do you market Kick It Out A Tribute To Heart songs, merchandise, and appearances?

KIO: To stay connected with our fans, we market our songs, merchandise, and appearances on:

Kick-It-Out-A-Tribute-Band-To-Heart-Stage

TCS: Has anyone in Kick It Out A Tribute To Heart met any of the members of Heart? And, how thrilled was the band when Heart was inducted into the Rock and Roll Hall of Fame in 2013?

KIO: We were thrilled of course! It’s about time they were recognized for their contribution to music as musicians and women! I (Sandy Hall) have met Ann and Nancy 3 times now. The first time was back in the 80’s when they came to Philadelphia on tour. I got to go back stage and meet them and hang for a while talking with Howard Leese. That was a really cool experience and a real spontaneous hang. I was so star stuck and shy and didn’t say very much to Ann and Nancy except “you are so great”. The last two times were recently during their organized VIP Meet and Greet thing before the show. During one of those two sessions both Susan and I met them together. They were nice.

Kick-It-Out-A-Tribute-Band

TCS: Besides Kick It Out A Tribute To Heart, if you could play a set with any artist alive or dead who would you choose and why?

SH: I would love to play/sing with Ann Wilson, Robert Plant, and John Lennon all were inspirational to me.

SS: Probably Jeff Beck. I love the feel of his playing.

JD: I would love to play to play a set with Tom Petty, Leon Russel, Joe Cocker, Alice In Chains, and Soundgarden.

TCS: What’s the short and long-term future look like for Kick It Out A Tribute To Heart?

KIO: We just want to keep doing what we are doing which is having fun playing songs that we love with great band mates who are also family and friends. We would love to do more of the larger spring/summer venues where the people go crazy for the music!

TCS: What advice do you have for new tribute bands trying to get established?

KIO: Do it because you love and connect to the music. The money is secondary and won’t always be there. Get a good agent or person in the band that books you in the right venues. Don’t over saturate your audience locally. Be very selective about what venues you play.

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

Karen Mansfield: Singer And Songwriter

Written by: Frank Iacono

Singer-songwriter Karen Mansfield, long considered a mainstay of the legendary Asbury Park, New Jersey music scene, is best known for her enticing onstage presence and mesmerizing contralto vocal range.

Mansfield, who began her career as the frontperson in the 80’s all-girl punk band known as the Bleeding Knees, has been described as highly melodic and enchantingly haunting. Lyrically, she forms a strong bond with her audience by connecting through a range of deep emotions involving everyday love and relationship situations.

Over her career, Mansfield has recorded and performed with numerous national artists including, Jewel, Concrete Blonde, Whirling Dervishes, Bobby Bandiera (Southside Johnny and the Asbury Jukes, Jon Bon Jovi), Shawn Pelton (Saturday Night Live Band), Mikeal Jorgensen (Wilco), Erik Paparazzi (Cat Power), John Conte (Southside Johnny and the Asbury Jukes), John Eddie, Vance Gilbert, Johnny Thunders, and Willie Nile.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Karen Mansfield and asking her a few questions about her musical inspiration and influences, her songwriting and recording process, her upcoming appearances, and her self-titled debut six song EP.

Q&A Session

The Creative Spotlight: At what age did you first realize that you wanted to be a musician and whom or what would you say inspired you in your journey?

Karen Mansfield: I was very young when my maternal grandmother would come over and sing to us and give us each a song of our own to learn and perform for the next time she’s visit. Mine was “There is a Tavern in the Town”. I remember looking forward to singing it for her and learning new songs. Her brother had been a vaudeville performer so she taught us all the tunes she’d learned from him.

I remember at a family party standing on a picnic table in the backyard of my Aunt and Uncle’s home, singing a song a made up, “Rock ‘n’ Roll in My Tummy”. We later figured out that I must have been 3 or 4 at the time.

Karen-Mansfield

Then on my 7th birthday I saw the Carpenters in concert and that was a big deal. My mom was a fan, and we had all their albums and 45’s. I think having heard the music in my home and also on the radio, then experiencing it live — also feeling some kind of connection with Karen because we had the same first name, (you know little kids think like that) — the combo of it all struck me and I’ve never been the same since. Karen was wearing a beautiful gown singing her heart out, and then she ran off stage and changed into some slacks and came out, sat behind the drum set and rocked out! I was thrilled!! I knew what I wanted to do with my life since that moment. I begged Santa for a drum set every year and never stopped singing and making up songs.

I believe that my father’s Grundig stereo console from Germany was instrumental in my early musical development. I remember my parents showing me how to turn it on and use the turntable. I remember feeling the warmth and hearing the hum of the tubes, playing LP’s and singles, dancing around the living room, singing and acting out the words to every song. I loved it! Certainly my favorite pastime as a youngster.

We had a piano in our living room that I used to color on the keys with crayons. I remember trying to sound out familiar melodies. My parents didn’t play, but my dad knew enough to teach me, “Heart and Soul” and “Nickelodeon”. It was tough playing though, when everyone else wanted to watch TV.

Karen-Mansfield-Performing

Later when I was ten my dad gave me a miniature reel-to-reel recorder he hadn’t used in years. We went to Radio Shack and bought a cheap little mini microphone. He showed me how it worked and I fell in love with recording, making up characters and songs on the spot.

Another early influence that I feel steered me into music was our family parties. My mom came from a large family with 11 siblings, and when they’d all get together they’d spend a good portion of the night singing, and having a ball. The last song of the evening was always “Side By Side”. I can recall wanting to be a part of that kind of fun and comradery, and of course, all that singing.

TCS: For the benefit of those who are not familiar with Karen Mansfield, how would you describe your musical genre?

KM: I don’t feel I have a genre other than rock. It’s eclectic, but if I had to I’d say Retro-Pop Rock, Roots, Adult Alternative Pop, Americana, Alternative Country, Singer Songwriter. People have said I sound like Janis Joplin, Emmylou Harris, Olivia Newton John, PJ Harvey, and Karen Carpenter. I guess one would have to listen to decide for one’s self I think. I’m not aiming at any specific genre except rock. I just want to make great music.


TCS: What famous musical artists and/or bands were among your early influences and how do you think they shaped you both as a singer/songwriter and performer?

KM: Elvis! I remember staying up late to watch the comeback special. I was pretty young, but I do remember! I’m pretty sure he influenced “Rock ‘n’ Roll in my Tummy”.

I loved Dinah Shore, Hee Haw, Partridge Family, and the Osmond’s; honestly anything music drew me in. Since there were six of us Mansfield kids, I wondered why we weren’t in a band with a TV show!

In the late 70’s my brother ordered a bunch of records from K-Tel for $.99 each. One of the albums he received was called “British Gold”, a compilation of hits like “Bus Stop” by the Hollies, “The Letter” by the Box Tops, “World Without Love” Peter and Gordon, Derek and the Dominoes, Cream, The Yardbirds, and more. I loved it. Since we didn’t have a ton of records I’d play that one and the Elvis greatest hits record and Linda Ronstadt over and over.

Karen-Mansfield-Live-Brighton-Bar

We used to spend a lot of time at my Uncle Rocky and Aunt Cherie’s and he’d always be listening to the country station 1050 WHN. I started listening in my room on a little transistor radio under my pillow; so there is that country-based influence.

I was a pretty big Donny and Marie fan as a middle schooler. Then my tastes changed as I got into high school. I absolutely loved The Doors; definitely my favorite band of all-time. I was into B-52’s, Led Zeppelin, The Who, early Ozzy Osbourne, and Bruce Springsteen. I later got into Patsy Cline and Billie Holiday.

TCS: Take us behind the scenes in the making of your 2014 self-titled EP Karen Mansfield. What was your favorite part of its production and the most challenging from an artistic perspective?

KM: My favorite part of making this record was working with the guys I chose for the project. Rob Tanico is just bursting with creative genius and loves music possibly more than anyone I’ve ever met. I knew I was in good hands with him as producer and musical director. We had a magical day at Shorefire Recording Studios in Long Branch, NJ laying down live tracks for bass, drums, and guitar. Most tracks were done on the first or second take. I love that room and Joey DeMaeo is solid gold. I felt that having P.K. Lavengood on guitar, David Halpern on drums, and Rob on bass it was going to be a great studio experience and it certainly was. They’re all of course so familiar with each other, having worked together for so many years; P.K. and Dave playing with John Eddie and Rob and Dave with Mr. Reality and Highway Nine. The energy was great and I felt that everyone was equally excited for the project.

The only challenge I had was being patient waiting for the rough mixes. Rob put a lot into this project and played nearly everything that wasn’t laid down on that first day in the studio. I consider myself a pretty patient person but the excitement of completing this album proved to the contrary.


I had the best artists working on the photos and album artwork. I had such a great experience working with my art director Barbie, who just happens to now be my sister-in-law. I couldn’t be happier with Steve Greenwell’s job mixing it, and Turtle Tone with a fine mastering job. I enjoyed working with everyone at Disc Makers and CD Baby.

It was all very exciting and encouraging.  There was a bit of panic and juggling for me to make it all happen, but I’m very happy for the experience and can’t wait to do it again.

TCS: Personally, one of my favorite songs off of that EP is the track called “I Know You Know,” so can you share with us the writing process and the meaning behind it?

KM: Actually, this was one of those songs that writes itself and it the whole process takes less than 15 minutes. I’m not sure where the inspiration for this song came from but I remember it fell upon me while I was in the studio recording a record in the early 90’s. I guess I wanted to write about that electric intensity, that magnetic pull of attraction, and the waiting, knowing after the first kiss, etc., you might get that feeling back. Not like it was prior. So, you wait, in the excitement and the desire. You leave it up to other person to make the first move. Maybe you’re not sure they’re feeling what you are. It’s the buzz of sensory overdrive and the anticipation of that magic moment when you succumb to the inevitable.


TCS: Tell us about how rewarding it was to serve as the frontperson for the all-girl punk band Bleeding Knees and how it prepared you for your solo career?

KM: I enjoyed my time thoroughly during the Bleeding Knees days. I honestly didn’t know what I was doing. I had my fist gig booked before I even had enough songs for our set. I was shy and hid behind bangs that fell into my eyes. It was a great time of writing about whatever came to mind, what I thought was funny, or lame, and what would shock people. Honestly we were out of control. I barely knew how to tune my guitar. We were funny! People loved coming out and getting the joke! Checking out what obnoxious thing would we do next. The songs were funny, crude, silly and we had a blast. I recall someone after one of our shows at the Green Parrot in Neptune, NJ saying we reminded them of Pebbles and Bam Bam from The Flintstones but with cuss words. It was a lot of fun. The other members were still interested in coming up with more outrageous and raunchy material when I felt it was time for me to take things a bit more seriously as a songwriter.

I never wanted to perform solo and was waiting to come across players who’d want to back me up. One day my friend Alex Goetchius called asking me to open for his band, Piece of Wood, at the Brighton Bar in Long Branch. He encouraged me to play solo. I’d never turned down a show before and although I was petrified I did the show anyway. So, I feel fronting the Bleeding Knees taught me that I can get out there no matter what and connect with the audience whether it be with a band or by myself with an acoustic guitar. I guess I was ok at it since I ended up being nominated 9 times and winning 3 Asbury Park Music awards in the “Top Female Solo” category.

Karen-Mansfield-Bleeding-Knees

TCS: Can you share with us some details about your time performing with numerous artists such as Jewel, Bobby Bandiera (Southside Johnny and the Asbury Jukes and Jon Bon Jovi), Shawn Pelton (Saturday Night Live Band), Mikeal Jorgensen (Wilco), and Concrete Blonde just to name a few?

KM: I opened for Jewel at the Saint in Asbury Park just about six months before her album went platinum and everybody knew who she was. She was not feeling well that night so she stayed in her van until her performance. Great voice, though she did a bit of yodeling, which was kinda different for Asbury Park. I was impressed.

My sister dragged me out to see Bobby Bandiera on a Wednesday night at Cheers in Long Branch circa ’89 or ’90. On his break we were introduced and immediately he asked, “ya wanna sing?”. This became a weekly occurrence, never rehearsed, always a ton of fun. He’d call me up to do “I Got You Babe”, “Love Potion #9”, “Dream Lover”, “Me and Bobby McGee”, “Stop Dragging My Heart Around”, and more. It was wild fun. Bobby is fantastic.

It was certainly the place to be on Wednesday nights. I think I stopped making the scene in ’96, around the time I had my daughter but I’ll always remember how he encouraged me and included me.

Shawn Pelton played with John Eddie and I’d known him from the local music scene and from playing with P.K.’s band Without Fear, also at Cheers. Then in ’92 or ’93 when I was making a record in Red Bank we called in Shawn to play on most of the 11 tracks. He’s the best!! The album has never been completed but one single entitled “Jessie” was released and is available still on ReverbNation. He’s such a phenomenal player and so amazing to work with!

Mikael Jorgensen and Erik Paparozzi were in a local early ’90’s band which I absolutely loved, called Lizard Music. I met them at an open mic at the Ink Well in West End and fell in love with them! I requested them on all the shows I did and we became great friends. We had a lot of laughs and we encouraged and believed in each other’s music. It was a sweet time!! Then when their bass player, Chris Guice, was in California playing bass for a kids show on Nickelodeon, “You Can’t Do That On Television”, Mikael, Erik, and I formed as “Karen’s Lizard” as per request by Brighton Bar promoter Jacko Monahan. We did a few shows mixing up the set with half my tunes and half Lizard Music tunes. The guys had such amazing harmonies and I just loved hearing my songs with their added magic.

During the early to mid-90’s I had many opportunities to open for national acts. One of the most exciting of those times was when I got the chance to open for Concrete Blonde during their Bloodletting tour. The show was at the Fast Lane is Asbury Park. The place was packed and the audience was wild, and super receptive to me and my acoustic guitar. Johnette Napolitano and the guys were awesome!!

TCS: Tell us about the background story behind another favorite off of your new EP entitled “Your Lies”?

KM: The title says it all, “Your Lies”. I think it’s about the affect the lies have on the broken lover, the hopelessness of the situation when one is addicted to the lies of unhealthy love. I’ve found sometimes there’s a dream that underneath all the falsehood there might be a person of substance who could be capable of something real and good and pure. It’s a tremendously sad song.


TCS: Share with us your experience in playing at the Light of Day Festival in January of 2015?

KM: My performance for Light of Day 2015 was at Asbury Lanes, in Asbury Park. My band was Rob Tanico on bass, P.K. Lavengood on guitar, Billy Siegel on Keys and David Halpern on drums. We played for a half an hour and did mostly all the songs on the EP, plus a cover of Dolly Parton’s “Joleen”. It was one of the best shows we’ve done so far. It’s always such an honor to perform for Light of Day and to be a part of finding a cure for Parkinson’s and related diseases.

TCS: How thrilling was it for you when the Asbury Press wrote an article featuring you entitled “Jersey Shore Treasure Karen Mansfield Returns to Scene”?

KM: Oh, it felt great! I’ve felt loved for a great many years now, having been a part of the scene for so long.

I took a long break to be with my daughter and try other career options. As my daughter grew up I felt I was being called back to my music. My return was certainly greeted with a warm welcome and I couldn’t be happier. I’m very grateful to be welcomed back to the music community with open arms. It’s like having a second family! Certainly blessed to have all the live and support I continue to receive!!

TCS: From your new EP, please describe for us the writing and recording process behind the single entitled “Just A Man”?

KM: ”Just a Man” came out of me talking to a friend about a guy I was hung up on, and her being sick of me going on and on describing all of his wonderful attributes. She finally looked and me and said, “he’s just a man!” Kinda like, get over it! Of course my response was, “yeah, but he does it to me”. Not all of them do so I thought it was worth putting into a song.

The song wrote itself. Rob came up with the early Rolling Stones feel for the recording. It’s one of my favorites to play live; and audiences connect with it too.

When someone “does it to you” it feels great, and that’s what this song is about.


TCS: After all these years of chasing your musical dreams, what do you feel keeps you motivated to continue recording and performing?

KM: I am motivated by the desire to reach the listeners who connect with my writing and my performance. I don’t know that I’ve done that to the best of my ability yet, at least not on the scale that I believe I can. Also, I feel this is a calling and to turn around at this point would just not be acceptable. Most of all, I continue because of the love of music. I’m still that little three-year-old getting goosebumps from watching Elvis in that leather suit, teaching us all how it’s done. I’m blessed to feel what I do every time I make folks happy with my music.

Lastly, the most important reason is to teach my daughter to follow her dreams, to be true to herself no matter what anyone says. To find out what brings you joy and to do it with all her heart, soul, and strength. To dig deep inside, work hard, and never give up.

TCS: What’s the most unusual place that you’ve played or made a recording? And, how did the qualities of that place affect the show/recording?

KM: My very first show was on ’85 or ’86, I with my friend Diana at a furniture gallery for a holiday event called “Festival of the Trees”. It was a silent auction for elaborately decorated Christmas trees. We played in front of a fancy staircase and had to move every 2 minutes when shoppers or staff wanted to come through. It was pretty awkward but we had fun.

I’ve played the 8×10 Club in Baltimore, hit my head on the ceiling trying to get on stage. Cool place though. We were there the day after Michelle Shocked.

Karen-Mansfield-Blue

TCS: In what ways do you market your appearances?

KM: I usually post my events on my Facebook Music/Band page. I also use Bandsintown, ReverbNation, and my website KarenMansfield.com. Additionally, I tweet on my Twitter account, post on Instagram, Tumbler, Pinterest, and sometimes on LinkedIn.

To stay connected with Karen Mansfield, please visit the following:

Tee shirts are on their way. And, my CDs are for sale at all of my shows and are also available on the following:

TCS: Is there a particular venue that you’ve always wanted to play either as a member of Bleeding Knees or as a solo performer? And, what other entertainer or entertainers would you most like to have play alongside you on that stage?

KM: While in the Bleeding Knees I was content just gigging locally. I was still very shy and apprehensive in those days. Nowadays I’d like to travel to perform in cities like Nashville, Asheville, Austin, Philly, New York, where ever there’s a cool music scene, where ever I can meet my listeners. I’d like to perform in other countries as well. There are many venues I look forward to performing in! I can’t wait to play whatever venues the future holds for me.

As far as performing alongside other entertainers, I am open to whatever comes my way!

I’m looking forward to an upcoming trip to Mesa, AZ where I’ll be performing for the Mesa Music Festival November 13-15, 2015. It’s going to be a huge event with Matt Pinfield giving the keynote address at the opening ceremony.

I look forward to meeting the locals there and meeting many of the artists and industry professionals in town for the event.

Karen-Mansfield-Songwriter

TCS: What famous song do you wish you had been credited with writing and performing?

KM: There isn’t a song that comes to mind that I wish I’d written. Though, there are amazing songs out there, that of course, when I hear them I wish I would write a song of equal intensity, sensitivity, depth of soul, and brilliance.

I’ve always thought that I’d love to make a record like Carol King’s Tapestry. It’s got everything and it’s wonderful from start to finish.

I guess if I had to pick one song I might go with “On a Clear Day (You Can See Forever)”, because I find it so inspiring.

TCS: Name a band or musician, past or present, who you flat-out LOVE and think more people should be listening to. What’s one of your all-time favorite recordings by this band/musician?

KM: I love J.D. McPherson. And his tune “North Side Gal” changed my life.  I also love Lucinda Williams and all of her songs, especially her album Down Where the Spirit Meets the Bone.

TCS: What does the short and long-term outlook look like for Karen Mansfield?

Short term is Mesa, AZ for the first ever Mesa Music Festival November 13-15, 2015. Then I am hopefully heading into the studio to start my next album. I’m hoping to play more music festivals, house concerts, and shows out of my hometown region.

Long term, I plan to keep making music, writing, recording and performing, and meeting great folks like you along the way.

Song List on Thistle and Boon (2018)

  1. “Lover for the Ride”
  2. “The West Side”
  3. “There Was a Girl”
  4. “Break Away”
  5. “Gone”
  6. “Me and Leslie”
  7. “Ain’t Half Bad”
  8. “My New Favorite Thing”
  9. “Don’t Do”
  10. “You Make Me Happy”

Song List on Karen Mansfield (2014)

Karen-Mansfield-CD

  1. “I Know You Know”
  2. “No More Suffering”
  3. “Your Lies”
  4. “Just a Man”
  5. “Destiny”
  6. “Keep On (For the Sunny Days)”

About Frank Iacono

Frank Iacono Photo

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.