Travis Clark: We The Kings

Written by: Frank Iacono and Celeste Iacono

Travis-Clark-we-the-kings

We The Kings is a melodic emo-pop band from Bradenton, Florida. Friends since childhood, the original four bandmates consisting of singer and guitarist Travis Clark, guitarist Hunter Thomsen, his bassist brother Drew Thomsen, and drummer Danny Duncan formed We The Kings while attending high school. They adapted their band name from the middle school that all the members attended called Martha B. King Middle School.

In 2007, under the guidance of manager Bret Disend, We The Kings placed a number of tracks on the social networking site PureVolume, a division of SpinMedia, to build online buzz. Meanwhile, they also pursued a deal with EMI’s imprint S-Curve Records, which eventually signed the group. On October 2, 2007, they released their self-titled debut album which was produced by Sam Hollander and mixed by Lou Giordano, both of whom had done work with some of emo-pop’s most marketable acts. That fall, “Check Yes Juliet” cracked the Pop 100, and the group spent much of the following two years on the road supporting the CD and building a loyal fan base.

By late 2009, We The Kings recorded and released their second album entitled Smile Kid. Like the band’s debut, Smile Kid spawned a Top 100 single with “We’ll Be a Dream,” which featured guest vocals from Demi Lovato. They continued to tour heavily, supporting fellow pop punk band All Time Low for several months before headlining their own shows both home and abroad. The shows stretched into 2011, by which point the group had already begun work on a third album Sunshine State of Mind which was released that summer and contained hits like “Friday Is Forever” and “Say You Like Me”.

On December 16, 2013 We The Kings released their fourth studio album entitled Somewhere Somehow which debuted at No. 44 on the US Billboard 200 and at No. 6 on the Rock Albums chart. The album was supported by four singles including “Just Keep Breathing”. In November of 2014, the band released the album Stripped exclusively through iTunes. It features acoustic versions of songs from Somewhere Somehow, including a rendition of the hit “Just Keep Breathing” as well as some new material, “Stone Walls” and the bonus track, “Is This the End?” Currently, Travis and his bandmates are busy working on completing their fifth studio album which should be released in the near future.

In this edition of The Creative Spotlight, I had the pleasure of interviewing Travis Clark of We The Kings and asking him a few questions about the band, his personal background in writing some of their smash hits, his memorable performance at CBGBs in New York, and the band’s soon to be released fifth studio album.

Q&A Session

The Creative Spotlight: Can you introduce us to the We The Kings lineup and tell us what each person in the band does?

Travis Clark: The band lineup consists of the following (as shown in pic below):

  • Hunter Thomsen – Lead Guitar, Vocals
  • Coley O’Toole – Keyboards, Rhythm Guitar, Vocals
  • Travis Clark – Lead Vocals, Rhythm Guitar, Keyboards
  • Danny Duncan – Drums, Percussion
  • Charles Trippy – Bass Guitar

We-The-Kings-Lineup

TCS: For the benefit of those who are not familiar with We The Kings, where are you from and how would you describe your musical genre?

TC: We The Kings hails from Bradenton, Florida. Through the years, we’ve been listed as a melodic emo-pop band or something somewhere out there but I think we’re just an American rock band.

We-The-Kings-concert

TCS: Describe for us the background to the 2008 hit platinum single and featured iTunes Single of the Week entitled “Check Yes, Juliet” that sold over 250,000 copies and peaked at number 70 on the Billboard Hot 100 list in the US?

TC: “Check Yes, Juliet” was written in the final hours of the writing process and seemed to come out of nowhere. Dave Katz couldn’t seem to get this “Hey Mickey your so fine” sound out of his head and he had to write something for it during the final day of writing.


TCS: Why did you decide to sample a lyric from the song “Story of Your Life” from your second album Smile Kid (2009) and make that lyric the title of your album?

TC: The album title came first as it was always just an expression we used to remind ourselves to always keep it positive no matter what. We just added it to the song as it seemed to fit well with the vibe of that track.


TCS: In what ways does We The Kings market band appearances, sell merchandise, and stay connected to your fans?

TC: YouTube…YouTube…YouTube. We are a YouTube band for sure.

To stay connected with We The Kings, please visit the following:


TCS: After all these years, what separates We The Kings from similar bands and keeps you motivated to continue as a group?

TC: I think it is clearly our personalities. We definitely pride ourselves in engaging with our fans (some of us every day!) with more than just music.

TCS: Why did you choose “Heaven Can Wait” as the lead single for the 2010 album Smile Kid? And, what personal connection do you have with the song?

TC: “Heaven Can Wait” was actually the very first song we wrote and recorded for the album Smile Kid so I think the decision to let it be the lead single was just based on our excitement to get the new music out, so since it was ready, we released it! The connection I have to that song is more of an imaginary fantasy. What I mean by that is, the song was written with the idea that some loves will outlive death. I’ve always been a hopeless romantic writer but this was the first time that I wrote anything along the lines of ‘even death can’t kill our love’… “Heaven can wait” encompasses that idea of death can wait because our love will never die.


TCS: “Just Keep Breathing” from your 2013 album Somewhere Somehow, which after its first week of release debuted at number 44 on the Billboard 200, discusses lead singer Travis Clark’s coping with bullying. Due to this personal track, how fulfilling was it to find out that the song debuted at number 92 on the Billboard Hot 100 list with 48,000 downloads sold?

TC: I remember the day that we found out that “Just Keep Breathing” was in the top 5 of iTunes singles. We were an unsigned band promoting our music by ourselves and our friends and family. We had no idea how much of an impact that song would make. Each song, once it’s released, gives you a sense of accomplishment and fulfillment, but there truly is nothing like hearing that almost 50,000 people just bought your first single within the first couple of days and loved it.


TCS: What aspect of being musicians both excites and discourages We The Kings as a band the most? 

TC: Are there bands that are discouraged to be musicians? I could never imagine haha. We are always encouraged and excited about what we do. Getting together and going on stage is a part of who we are and it will never get old.

TCS: Is there a particular venue that We The Kings has always wanted to play?

TC: I’m pretty satisfied with being able to play CBGBs, the undisputed birthplace of punk, before they closed it down. It’s truly a piece of NY music history and we got to play on that stage. It was an honor really.

CBGB-New York-We-The-Kings

TCS: Over your career, We The Kings has toured with many different types of bands including Slayer, Iron Maiden, and Slash so can you tell us about that experience?

TC: This question is a bit deceiving as that was one festival show that we did in Australia a couple of years ago where those three bands were also featured. As much as I’d like to say that we have influences from Slayer, you can clearly tell that that is not the case.

TCS: What is the most exciting project We The Kings has worked on to date?

TC: Our latest album that will be released soon. The album is still without a title but the songs truly mean a lot to all of us.

Booking We The Kings

For booking information, please contact Matt Galle via email at mgalle@paradigmagency.com.

Song List on We The Kings (2007)

we-the-kings-album

  1. “Secret Valentine”
  2. “Skyway Avenue”
  3. “Check Yes Juliet”
  4. “Stay Young”
  5. “Whoa”
  6. “August Is Over”
  7. “The Quiet”
  8. “Don’t Speak Liar”
  9. “Headlines Read Out…”
  10. “All Again for You”
  11. “This Is Our Town”

Song List on Smile Kid (2009)

we-the-kids-smile-kid

  1. “She Takes Me High”
  2. “Promise the Stars”
  3. “Heaven Can Wait”
  4. “The Story of Your Life”
  5. “Rain Falls Down”
  6. “Summer Love”
  7. “In-n-Out (Animal Style)”
  8. “Spin”
  9. “Anna Maria (All We Need)”
  10. “We’ll Be a Dream (featuring Demi Lovato)”
  11. “What You Do to Me”

Song List on Sunshine State Of Mind (2011)

we-the-kids-sunshine-state-of-mind

  1. “Friday Is Forever”
  2. “Say You Like Me”
  3. “Every Single Dollar”
  4. “The View from Here”
  5. “The Secret to New York”
  6. “Sleep with Me”
  7. “Over You”
  8. “Kiss Me Last”
  9. “Somebody to Call My Own”
  10. “You and Only You”

Song List on Somewhere Somehow (2013)

we-the-kids-somehere-somehow

  1. “Queen of Hearts”
  2. “Find You There”
  3. “I Feel Alive”
  4. “I Like It”
  5. “That Feeling”
  6. “See You In My Dreams”
  7. “Die Young Live Forever”
  8. “Phoenix Hearts”
  9. “Any Other Way”
  10. “Say It Now”
  11. “Art of War”
  12. “Sad Song” (feat. Elena Coats)
  13. “Just Keep Breathing”

Song List on Stripped (2014)

we-the-kings-stripped

  1. “Just Keep Breathing”
  2. “Queen of Hearts”
  3. “I Feel Alive”
  4. “Sad Song” (feat. Elena Coats)
  5. “Any Other Way”
  6. “Art of War”
  7. “See You in My Dreams”
  8. “Find You There”
  9. “Stone Walls”

About Frank Iacono

Frank Iacono - The Creative Spotlight

Frank Iacono is a highly skilled results-oriented Strategic Marketing Professional with proven critical thinking, problem solving, and project management skills, developed through more than 20 years of experience concentrated in integrated marketing strategies. Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for web design, content development, email marketing, site and campaign analytics, search marketing and optimization, service and product marketing, lead and demand generation, social media, and customer retention.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he received his Webmaster Certification from Penn State Great Valley.

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